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Where to find this: Shopify admin → Apps → Yuko Loyalty → Loyalty → Programs → Ways to earn → Add another way → Subscribe to Newsletter

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Introduction

Award customers a one-time points bonus when they subscribe to your email marketing. Points are awarded automatically when Shopify records their email consent.

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What problem this solves

Email is one of your most valuable owned channels. A points reward gives customers a concrete reason to opt in.

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When to use

  • You’re growing an email list.
  • You want to turn email sign-ups into loyalty members from day one.

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Overview

  • One-time reward per customer.
  • Triggered when Shopify records the customer’s email marketing consent as subscribed.
  • Optional points expiry and VIP tier multipliers.
  • Available on Shopify stores, on select plans.

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Before you start

Yuko app is installed on your Shopify store — see Install Yuko on Shopify.
The Yuko Theme App Embed is enabled in your active theme — see Theme App Embed.
Your loyalty program is enabled under Loyalty Program Status at Shopify admin → Apps → Yuko Loyalty → Loyalty → Programs.
Your point labels are set in Loyalty Settings.

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Setup guide

1

Add the way to earn

In your Shopify admin, go to Apps → Yuko Loyalty → Loyalty → Programs. In Ways to earn, click Add another way and pick Subscribe to Newsletter.
2

Fill in Basic Details

  • Campaign Name — shown to customers on the storefront. You can use [earn_value] and [points_label], for example Earn [earn_value] [points_label].
  • Description — short copy shown with the way to earn.
3

Set the points

Enter Points to earn for newsletter subscription (a whole number, at least 1).
4

Set Expiry (optional)

Turn on Expiry, then set Expire after and a Period (Day, Week, Month or Year). Expiry is available on select plans.
5

Review the side panel

  • Status — on by default.
  • Icon — Default, or Custom to upload your own (JPG, PNG, GIF or WEBP, under 1 MB).
  • Tiers — turn on to apply VIP tier multipliers to this way to earn.
6

Save

Click Save.

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How it works

  • Shopify notifies Yuko when a customer’s email marketing consent changes.
  • If the customer is now subscribed, Yuko awards the points.
  • It doesn’t matter where the customer subscribed (for example your storefront, checkout, or an app that updates consent in Shopify), as long as Shopify records the consent.
  • Each customer earns once. Unsubscribing doesn’t remove the points, and subscribing again doesn’t earn more.
With Tiers on and VIP tiers enabled, customers in a tier earn the tier’s multiplier for this way to earn, plus any bonus points the tier sets for it. The extra points appear as a separate tier bonus entry.

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Decision guidance

  • Calibrate the bonus so it doesn’t outweigh your other one-time ways to earn.
  • Tell customers about the reward wherever you ask them to subscribe.

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Limitations

  • Shopify stores only. It doesn’t appear on other platforms.
  • Customers who were already subscribed before you enabled it don’t earn for past consent.
  • One reward per customer.
  • You can have one Subscribe to Newsletter way to earn.

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Examples

  • 30 points for subscribing, promoted in a pop-up that says Join our list, get 30 points.

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Best practices

Mention the points in your sign-up pop-up copy. It’s a clear reason to subscribe.

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FAQs

The points stay. They aren’t reversed.
Not for consent given before you enabled it. Only new consent updates recorded by Shopify trigger the reward.
It works whenever the customer’s email marketing consent is recorded in Shopify. If your email app writes consent back to Shopify, those sign-ups earn too.

Ways to Earn

Configure how customers earn points across your store.

Ways to Redeem

Set up the rewards customers can redeem with their points.

Booster Campaigns

Run time-bound multipliers, bonuses and challenges on top of earning.

Loyalty Settings

Point labels, earning and revert statuses, exclusions and order tags.

Customers

View balances and activity, adjust points and assign tiers.

VIP Tiers

Reward your best customers with tier multipliers and benefits.

Book a Free Setup Call

Talk to our team for personalised setup help.Time: 30 minutes

Contact Support

Visit our support hub for help articles, live chat and ticket submission.

Browse the Guides

Documentation across loyalty, referrals, memberships and more.

Install Yuko

Add Yuko to your Shopify store from the Shopify App Store.