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Where to find this: Shopify admin → Apps → Yuko Loyalty → Loyalty → Programs → Ways to earn → Add another way → Place an order

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Introduction

Reward customers with points whenever they place an order. This is the highest-impact way to earn in any loyalty program: it ties earning directly to revenue and is the foundation for repeat purchases.

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What problem this solves

Customers who buy once often don’t return. By visibly rewarding every order, you give shoppers a reason to come back to your store instead of a competitor’s. The points balance becomes a reason to stay.

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When to use

  • You want every paying customer earning, not just high spenders.
  • You’re optimising for repeat-purchase rate or customer lifetime value.
  • You want VIP tiers to multiply what your best customers earn.

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Overview

  • Incremented points (recommended) — points for every amount spent (for example 1 point per $1), or Fixed amount of points per order.
  • Optional Expiry on awarded points.
  • Optional Holding period before points reach the customer’s balance.
  • Exclusions — leave out specific products or collections, and specific customers or customer tags.
  • Optional Tiers toggle to apply VIP tier multipliers.
  • You can have one Place an order way to earn.

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Before you start

Yuko app is installed on your Shopify store — see Install Yuko on Shopify.
The Yuko Theme App Embed is enabled in your active theme — see Theme App Embed.
Your loyalty program is enabled under Loyalty Program Status at Shopify admin → Apps → Yuko Loyalty → Loyalty → Programs.
Your point labels are set in Loyalty Settings.
You’ve chosen which order status earns points (Earning Status) in Loyalty Settings.

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Setup guide

1

Add the way to earn

In your Shopify admin, go to Apps → Yuko Loyalty → Loyalty → Programs. In Ways to earn, click Add another way and pick Place an order.
2

Fill in Basic Details

  • Campaign Name — shown to customers on the storefront. You can use [earn_value], [earn_from_amount] and [points_label], for example Earn [earn_value] [points_label] per [earn_from_amount] spent.
  • Description — short copy shown with the way to earn.
3

Choose the Points Earning Method

Every eligible order earns the same amount. Enter Points to earn.
Points and amounts must be whole numbers of at least 1.
4

Set Expiry (optional)

Turn on Expiry, then set Expire after and a Period (Day, Week, Month or Year). Expiry is available on select plans.
5

Set a Holding period (optional)

Turn on Holding period, then set Hold points for and a Period (Day, Week, Month or Year). Points are credited after the holding period ends.
6

Set Exclusions (optional)

  • Exclude specific products or collections — choose Exclude by Products or Collections, then search and select them. Excluded items don’t count toward the points.
  • Exclude customers — search and select individual Customers, Customer tags, or both. These customers don’t earn from orders.
If you tick an exclusion, select at least one item or untick it again.
7

Review the side panel

  • Status — on by default.
  • Icon — Default, or Custom to upload your own (JPG, PNG, GIF or WEBP, under 1 MB).
  • Tiers — turn on to apply VIP tier multipliers. When on, Tier Multipliers lists the multiplier each tier gets.
  • Summary — a plain-language recap of your settings.
8

Save

Click Save.

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How it works

  1. A customer places an order.
  2. When the order reaches an Earning Status you ticked in Loyalty Settings (Paid, Fulfilled or Delivered), Yuko checks it. Cancelled orders don’t earn.
  3. Yuko works out the eligible order amount. If you excluded products or collections, only the remaining items count.
  4. Points are calculated with your earning method and rounded using your Rounding Type.
  5. If Tiers is on, the customer’s VIP tier multiplier and any tier bonus points for this way to earn are added as a separate tier bonus entry.
  6. Points go to the customer’s balance, or wait out the holding period first.
  7. Each order earns once, even if it later reaches another ticked status.

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Holding period

Use a holding period when you have a return or warranty window. Points sit on hold for the period you set, then become available. If the order is refunded or cancelled while the points are on hold, they’re cancelled and never reach the customer’s balance.

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Refunds and cancellations

When an order reaches a Revert Point Status you ticked in Loyalty Settings (Refunded and/or Cancelled), Yuko takes back the points that order earned, including the tier bonus.

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Tiers and multipliers

With Tiers on and VIP tiers enabled, a customer in a tier earns base points × the tier’s multiplier. The tier can set its own multiplier and bonus points for Place an order; otherwise its default point multiplier applies. Configure these in VIP Tiers.

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Decision guidance

  • Use Incremented points for most stores, especially with varied basket sizes or high-ticket items.
  • Use Fixed amount of points when basket sizes are similar or you want simple, predictable earning.
  • Add a 7–30 day holding period if refunds and returns are common. It saves you from taking points back after customers have spent them.
  • Set expiry (12–24 months) only if you want to push redemption; otherwise leave points without expiry.

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Limitations

  • One Place an order way to earn per store.
  • Points are awarded once per order.
  • A partial refund doesn’t remove a share of the points. Points are reverted when the whole order reaches a Revert Point Status.
  • The tier multiplier is applied when points are awarded, not retroactively if the customer changes tier later.

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Examples

  • Fashion store: Incremented points, 1 point per $1, 14-day holding period. Simple and refund-safe.
  • Subscription brand: Fixed amount of points, 50 per order. Predictable regardless of order value.
  • Electronics store: Incremented points, 2 points per $1, gift cards collection excluded, Tiers on so Gold customers earn 1.5×.

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Best practices

Keep the math obvious. “1 point per 1"isfastertograspthan"3pointsper1" is faster to grasp than "3 points per 7”.
Match the holding period to your return window. Customers rarely notice a short wait, and you avoid negative balances.
Don’t exclude every sale collection. Wide exclusions train customers to ignore the program. Reserve them for gift cards or promo-only items.

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FAQs

When the order reaches an Earning Status ticked in Loyalty Settings: Paid (default), Fulfilled or Delivered. If a holding period is on, the points become available after it ends.
If that status is ticked under Revert Point Status in Loyalty Settings, Yuko takes back the order’s points. Points still on hold are cancelled.
Yes. Tick Exclude specific products or collections and pick products or collections. The rest of the order still earns.
Yes. Tick Exclude customers and pick customers or customer tags. To remove customers from the whole program, use Exclude customers by tag in Loyalty Settings or Exclude from program on the customer’s page in Customers.
Turn on Tiers in the side panel. Customers in a VIP tier then earn the tier’s multiplier (and any bonus points) on top of the base points, shown as a separate tier bonus entry.
No. Points need a customer record, so the order must be linked to a customer.

Ways to Earn

Configure how customers earn points across your store.

Ways to Redeem

Set up the rewards customers can redeem with their points.

Booster Campaigns

Run time-bound multipliers, bonuses and challenges on top of earning.

Loyalty Settings

Point labels, earning and revert statuses, exclusions and order tags.

Customers

View balances and activity, adjust points and assign tiers.

VIP Tiers

Reward your best customers with tier multipliers and benefits.

Book a Free Setup Call

Talk to our team for personalised setup help.Time: 30 minutes

Contact Support

Visit our support hub for help articles, live chat and ticket submission.

Browse the Guides

Documentation across loyalty, referrals, memberships and more.

Install Yuko

Add Yuko to your Shopify store from the Shopify App Store.