Klaviyo

Where to find this: Shopify admin → Apps → Yuko Loyalty → Integrations → Klaviyo

Introduction

Yuko’s Klaviyo connector pushes two kinds of data into Klaviyo:

Profile properties — written to the customer’s Klaviyo profile each time Yuko sends them an event (e.g., yuko_points_balance, yuko_vip_tier). Use these to segment and personalise content.
Trigger events — Klaviyo “metrics” that Yuko fires when something happens in the loyalty program (e.g., Earn Points, VIP Tier Upgrade). Use these to start flows.

This page documents the profile properties and the main events that Yuko sends.

Why this matters for email design: In Klaviyo’s email editor, you reference Yuko data using the exact property names below — e.g., {{ person.yuko_points_balance }} to show the live balance, or {{ event.yuko_points_earned }} inside a flow triggered by Earn Points. Get the property name wrong and the placeholder renders empty.

When to use

Klaviyo is your primary email / SMS tool.
You want VIP-tier or balance-based segments in Klaviyo.
You want loyalty-event flows (e.g., a custom “Tier upgrade” series) sent through Klaviyo instead of Yuko.
You want Yuko data inside existing Klaviyo flows (welcome, win-back, browse abandonment).

Overview

Events are opt-in per-event. You pick which events get forwarded after you connect.
Profile properties travel with each event. Every event Yuko sends refreshes that customer’s profile properties. Customers are only created or updated in Klaviyo when Yuko sends an event for them; there’s no bulk sync of existing customers.
One-way: Yuko → Klaviyo. Yuko does not pull data from Klaviyo.
Authentication: OAuth or a Klaviyo Private API key.

Before you start

Yuko app is installed on your Shopify store — see Install Yuko on Shopify.

The Yuko Theme App Embed is enabled in your active theme — see Theme App Embed.

Your loyalty program is enabled under Loyalty Program Status at Shopify admin → Apps → Yuko Loyalty → Loyalty → Programs.

Your point labels are set in Loyalty Settings.

You have a Klaviyo account.

You can sign in to Klaviyo to connect with OAuth, or you have a Klaviyo Private API key with the necessary scopes (Profiles + Events at minimum).

Connect Yuko to Klaviyo

Open the Klaviyo integration

In your Shopify admin, go to Apps → Yuko Loyalty → Integrations → Klaviyo.

Choose an authentication type

Under Authentication Type, pick OAuth or API Key.

OAuth: click Connect with OAuth and approve access in Klaviyo.
API Key: generate a Private API key in Klaviyo (Settings → API keys), paste it into API Key and click Connect Integration.

Pick which events to forward

Once connected, tick the events you want sent to Klaviyo as metrics and click Save Events. You can change this any time later.

Test (optional)

Click Send Test Events to send sample events, then check them in Klaviyo. From then on, each selected event creates or updates the customer’s Klaviyo profile with the yuko_* properties listed below.

Profile properties

Yuko writes the following properties to the customer’s Klaviyo profile with every event it sends. Profiles are keyed by email and external_id (the Shopify customer ID). Properties refresh every time Yuko sends one of your selected events for the customer. Use these in Klaviyo segments and inside any email template ({{ person.<property> }}).

Identifier properties

These are written at Klaviyo’s top-level profile object (not under properties).

Klaviyo profile field	Source	Notes
`email`	Customer email	Primary identifier
`first_name`	Customer first name
`last_name`	Customer last name
`external_id`	Shopify customer ID	Use to match Klaviyo profiles to Shopify customers
`phone_number`	Customer phone	E.164 format if available

Loyalty profile properties

Property	Type	Description
`yuko_joined_at`	ISO 8601 string	When the customer first appeared in Yuko (account creation).
`yuko_total_spent`	Number	Lifetime spend recorded on the Shopify customer.
`yuko_points_balance`	Integer	Current points balance. Use this for the live balance in any email.
`yuko_points_as_cash_balance`	Number	The points balance expressed in store currency, given your conversion ratio.
`yuko_lifetime_points_earned`	Integer	All points the customer has ever earned (excludes redemptions and adjustments).
`yuko_points_expire_at`	ISO 8601 string	The date the customer’s next batch of points will expire. Empty if no points are scheduled to expire.
`yuko_points_to_next_reward`	String	How many more points the customer needs to qualify for their next claimable reward.
`yuko_points_expiring_in_30_days`	Integer	Points that expire within the next 30 days (includes the 7-day amount). `0` if none.
`yuko_points_expiring_in_7_days`	Integer	Points that expire within the next 7 days. `0` if none.
`yuko_points_expiring_in_30_days_as_cash_balance`	Number	The 30-day expiring points expressed in store currency.
`yuko_points_expiring_in_7_days_as_cash_balance`	Number	The 7-day expiring points expressed in store currency.

VIP tier profile properties

Property	Type	Description
`yuko_vip_tier`	String	Current tier name (e.g., Silver, Gold, Diamond).
`yuko_vip_tier_entry_date`	ISO 8601 string	When the customer entered their current tier.
`yuko_vip_retention_expires_at`	ISO 8601 string	When the customer’s retention window ends. They must re-qualify before this date or risk downgrade.
`yuko_vip_qualifying_value`	Number	The customer’s current progress toward the next tier (in spend, points or orders depending on your calculation method).
`yuko_vip_next_tier`	String	Name of the next tier the customer is progressing toward. Empty for top-tier customers.
`yuko_vip_next_tier_amount_needed`	Number	How much more is needed to reach the next tier.
`yuko_vip_progress_percentage`	Number	Progress toward the next tier as a percentage (0–100).
`yuko_vip_at_risk`	Boolean	`true` if the customer is within 30 days of retention expiry. Useful for “you’re about to lose VIP” emails.
`yuko_vip_is_entry_tier`	Boolean	`true` if the customer is still on the base/entry tier.

Referral profile properties

Property	Type	Description
`yuko_referral_url`	String	The customer’s personal referral link. Use directly in emails — `Share your link: {{ person.yuko_referral_url }}`.
`yuko_referral_code`	String	The short referral code, embedded in the URL.
`yuko_total_referrals`	Integer	Total referrals the customer has initiated.
`yuko_successful_referrals`	Integer	Referrals that converted (friend completed the qualifying action).

Membership profile properties

Property	Type	Description
`yuko_membership_tier`	String	Current membership plan name (e.g., Yuko VIP). Empty for non-members.
`yuko_membership_status`	String	Contract status — typical values: active, paused, cancelled, failed.
`yuko_membership_renewal_date`	ISO 8601 string	Next renewal date. Use for renewal-reminder emails.

Personal milestones

Property	Type	Description
`yuko_date_of_birth`	ISO 8601 string	The customer’s birthday. Empty if not collected.
`yuko_loyalty_anniversary_date`	ISO 8601 string	Anniversary date — the date the customer entered their current tier, or their account creation date as a fallback.

Common event properties

Every event Yuko sends to Klaviyo carries the following properties — in addition to the event-specific properties documented per event.

Property	Type	Description
`yuko_customer_email`	String	Customer email (also matches Klaviyo profile).
`yuko_customer_first_name`	String	First name.
`yuko_customer_last_name`	String	Last name.
`yuko_shopify_customer_id`	String	The Shopify customer ID this event relates to.
`yuko_program_module`	Array	Active Yuko modules for the store (e.g., `["loyalty", "referral", "tiers", "membership"]`).
`yuko_program_currency`	String	Customer’s currency code.
`yuko_timestamp`	ISO 8601 string	When the event was triggered in Yuko.
`yuko_org_uuid`	String	Yuko organisation UUID. Useful in multi-store Klaviyo accounts.

In Klaviyo flow filters and template content, reference these as {{ event.yuko_customer_email }}, {{ event.yuko_timestamp }}, etc.

Trigger events

Each event below shows up in Klaviyo as a metric (the name in bold). Use it as the trigger of a flow, or as a metric filter elsewhere. Properties listed are in addition to the common event properties above and are also accessible inside Klaviyo flows as {{ event.<property> }}. You can also forward Reward Expired, Membership Paused, Benefit Unlocked, Booster Campaign Entered, Booster Campaign Progression and Booster Campaign Rewarded. These carry the common event properties and the profile properties only.

Loyalty events

Joined Loyalty Program

Klaviyo metric: Joined Loyalty Program
Event slug: loyalty_program_joined
When it fires: A customer enters the Yuko loyalty program for the first time.

Property	Type	Description
`yuko_signup_source`	String	Where the customer joined from (e.g., onboarding, account block).
`yuko_signup_points_awarded`	Integer	Bonus points awarded for joining (if a Sign Up campaign is active).
`yuko_new_balance`	Integer	Customer’s points balance immediately after joining.
`yuko_entry_tier_name`	String	Tier the customer entered at.
`yuko_entry_tier_is_entry`	Boolean	`true` if joined at the base tier.
`yuko_first_reward_name`	String	Name of the cheapest reward configured.
`yuko_first_reward_points_required`	Integer	Points cost of the cheapest reward.
`yuko_first_reward_points_needed`	Integer	How many more points to reach it from the new balance.
`yuko_referral_code`	String	Their personal referral code (if referrals are enabled).
`yuko_referral_url`	String	Their personal referral link.
`yuko_all_tiers`	String	Serialised list of all configured tiers (for display).
`yuko_earning_rule`	String	The earning rule that delivered the signup bonus, if any.

Earn Points

Klaviyo metric: Earn Points
Event slug: loyalty_earn_reward
When it fires: Yuko credits points to a customer from any active Way to Earn campaign.

Property	Type	Description
`yuko_points_earned`	Integer	Points awarded by this event.
`yuko_new_balance`	Integer	Balance immediately after the credit.
`yuko_trigger_name`	String	The Way to Earn that fired (e.g., `place_an_order`, `birthday`).
`yuko_trigger_order_id`	String	Shopify order ID, if the trigger was a purchase.
`yuko_trigger_order_total`	Number	Order total, if applicable.
`yuko_earning_rule`	String	The earning rule name.
`yuko_vip_tier_multiplier`	Number	Multiplier applied at the moment of award.
`yuko_base_points`	Integer	Base points before any multiplier.
`yuko_bonus_points`	Integer	Bonus points contributed by VIP multiplier or campaign uplift.
`yuko_total_redeemable_cash`	Number	Customer’s points balance expressed as cash value.
`yuko_available_rewards_count`	Integer	Number of rewards the customer can claim right now.
`yuko_points_to_next_reward`	Integer	Points needed to unlock the next reward.
`yuko_points_as_cash`	Number	Same as `yuko_total_redeemable_cash`, kept for backward compatibility.

Redeem Points

Klaviyo metric: Redeem Points
Event slug: loyalty_redeem_points
When it fires: A customer redeems points for a reward (Way to Redeem).

Property	Type	Description
`yuko_points_spent`	Integer	Points consumed by this redemption.
`yuko_new_balance`	Integer	Balance after the redemption.
`yuko_reward_type`	String	Reward type — `amount_discount`, `percentage_discount`, `free_product`, `free_shipping`, `store_credit`.
`yuko_reward_value`	Number	Value of the reward (e.g., `5` for $5 off, `10` for 10%).
`yuko_reward_code`	String	The Shopify discount code issued.
`yuko_reward_expires_at`	ISO 8601 string	When the discount code expires.
`yuko_reward_minimum_purchase`	Number	Minimum cart amount to use the reward.
`yuko_reward_description`	String	Human-readable description.

Points Adjusted

Klaviyo metric: Points Adjusted
Event slug: loyalty_points_adjusted
When it fires: A staff member manually credits or debits a customer’s points.

Property	Type	Description
`yuko_adjustment_amount`	Integer	Absolute points adjusted.
`yuko_adjustment_direction`	String	`credit` or `debit`.
`yuko_new_balance`	Integer	Balance after the adjustment.
`yuko_adjustment_reason`	String	Reason note entered by the staff member.
`yuko_adjusted_by`	String	Name of the staff member who made the change.

Points Expired

Klaviyo metric: Points Expired
Event slug: loyalty_points_expired
When it fires: A batch of points expires.

Property	Type	Description
`yuko_points_expired`	Integer	Points that just expired.
`yuko_new_balance`	Integer	Remaining balance.
`yuko_available_rewards_count`	Integer	Rewards still claimable with the remaining balance.

Points Expiring Reminder

Klaviyo metric: Points Expiring Reminder
Event slug: points_expiring
When it fires: Customer has points scheduled to expire — typically 30 and 7 days before expiry.

Property	Type	Description
`yuko_points_at_risk`	Integer	Points about to expire.
`yuko_total_balance`	Integer	Total points balance.
`yuko_expires_at`	ISO 8601 string	When the at-risk points expire.
`yuko_days_until_expiry`	Integer	Days remaining.
`yuko_urgency`	String	Urgency tier (e.g., `low`, `medium`, `high`).
`yuko_prevention_action`	String	Suggested action (e.g., redeem now).
`yuko_points_as_cash_at_risk`	Number	Cash value of the at-risk points.
`yuko_available_reward_1_name`	String	Top reward the customer could claim.
`yuko_available_reward_2_name`	String	Second reward (only present if available).

Reward Expiry Reminder

Klaviyo metric: Reward Expiry Reminder
Event slug: reward_expiring
When it fires: A customer’s redeemed reward (discount code) is about to expire — typically 7 and 1 days before.

Property	Type	Description
`yuko_reward_type`	String	The reward type.
`yuko_reward_value`	Number	Reward value.
`yuko_reward_code`	String	The Shopify discount code at risk.
`yuko_reward_expires_at`	ISO 8601 string	Expiry timestamp.
`yuko_reward_description`	String	Human-readable description.
`yuko_days_until_expiry`	Integer	Days remaining.
`yuko_urgency`	String	Urgency tier.

Customer Birthday

Klaviyo metric: Customer Birthday
Event slug: loyalty_birthday
When it fires: It’s the customer’s birthday and Yuko has credited the birthday bonus.

Property	Type	Description
`yuko_birthday_points_awarded`	Integer	Total points awarded.
`yuko_new_balance`	Integer	Balance after the credit.
`yuko_birthday_base_points`	Integer	Base birthday points.
`yuko_birthday_tier_bonus`	Integer	Extra points contributed by VIP tier multiplier.
`yuko_birthday_tier_multiplier`	Number	Multiplier applied.
`yuko_current_vip_tier`	String	Customer’s tier at the moment of award.

Birthday Reminder

Klaviyo metric: Birthday Reminder
Event slug: loyalty_birthday_reminder
When it fires: A configurable number of days before the customer’s birthday — useful for pre-birthday teasers.

Properties identical to Customer Birthday above (including yuko_birthday_points_awarded, yuko_birthday_base_points, etc.) — Klaviyo can use them to pre-announce the bonus.

Customer Anniversary

Klaviyo metric: Customer Anniversary
Event slug: loyalty_anniversary
When it fires: It’s the anniversary of the customer’s signup.

Property	Type	Description
`yuko_years_as_member`	Integer	Years since signup (1, 2, 3, …).
`yuko_anniversary_points_awarded`	Integer	Points credited.
`yuko_new_balance`	Integer	Balance after credit.
`yuko_lifetime_points_earned`	Integer	All-time points earned.
`yuko_lifetime_orders`	Integer	All-time order count.
`yuko_lifetime_spend`	Number	All-time spend.
`yuko_current_vip_tier`	String	Tier at the moment of award.

Anniversary Reminder

Klaviyo metric: Anniversary Reminder
Event slug: loyalty_anniversary_reminder
When it fires: A configurable number of days before the customer’s anniversary.

Same properties as Customer Anniversary — Klaviyo can pre-announce.

VIP Tier events

VIP Tier Entry

Klaviyo metric: VIP Tier Entry
Event slug: vip_tier_entry
When it fires: A customer is assigned a tier for the first time (typically the base tier on signup).

Property	Type	Description
`yuko_tier_name`	String	The tier the customer entered.
`yuko_tier_id`	String	UUID of the tier.
`yuko_tier_icon_url`	String	Tier icon URL — use as `<img src="{{ event.yuko_tier_icon_url }}">` in emails.
`yuko_tier_is_entry`	Boolean	`true` (always, for entry events).
`yuko_benefits_unlocked`	String	Comma-separated list of benefits.
`yuko_all_tiers`	String	Serialised list of all configured tiers (for “tier ladder” displays).
`yuko_next_tier_name`	String	Name of the tier above.
`yuko_next_tier_threshold`	Number	Threshold required to reach the next tier.
`yuko_next_tier_amount_needed`	Number	How much more is needed.
`yuko_next_tier_progress_percentage`	Number	Progress toward next tier as a percentage.
`yuko_earning_rate`	Number	Current earning multiplier.

Per-benefit reward fields: If the tier has reward-type benefits (e.g., a free product or store credit perk that issues a Shopify discount code), Yuko enriches the payload with one numbered block of fields per benefit. N starts at 1 and counts up — for example, a tier with two reward benefits emits both yuko_reward_1_* and yuko_reward_2_*.

Property pattern	Type	Description
`yuko_reward_N_type`	String	Reward type (e.g., `amount_discount`, `free_product`, `store_credit`).
`yuko_reward_N_value`	Number	Reward value (e.g., the dollar amount or percentage).
`yuko_reward_N_description`	String	Human-readable description of the benefit.
`yuko_reward_N_code`	String	The Shopify discount code issued to this customer for the benefit.
`yuko_reward_N_expires_at`	ISO 8601 string	When the issued discount code expires.

VIP Tier Upgrade

Klaviyo metric: VIP Tier Upgrade
Event slug: vip_tier_upgrade
When it fires: A customer crosses a threshold and moves up a tier.

Property	Type	Description
`yuko_previous_tier_name`	String	Tier they came from.
`yuko_previous_tier_id`	String	UUID of the previous tier.
`yuko_new_tier_name`	String	Tier they entered.
`yuko_new_tier_id`	String	UUID of the new tier.
`yuko_new_tier_icon_url`	String	New tier’s icon URL.
`yuko_qualifying_value`	Number	The customer’s qualifying value at the moment of upgrade.
`yuko_threshold_crossed`	Number	The threshold they crossed.
`yuko_qualifying_event_type`	String	What triggered the qualification (e.g., `place_an_order`).
`yuko_qualifying_event_order_id`	String	Shopify order ID, if applicable.
`yuko_qualifying_event_order_total`	Number	Order total, if applicable.
`yuko_benefits_unlocked`	String	New benefits unlocked.
`yuko_new_earning_rate`	Number	New tier’s points multiplier.
`yuko_previous_earning_rate`	Number	Previous tier’s multiplier.
`yuko_next_tier_name`	String	Name of the next tier above.
`yuko_next_tier_threshold`	Number	Threshold for the next tier.
`yuko_next_tier_amount_needed`	Number	How much more is needed.
`yuko_next_tier_progress_percentage`	Number	Progress toward the next tier.
`yuko_tier_stats_percentile`	Number	What percentile of customers the upgrade puts them in.
`yuko_tier_stats_total_in_tier`	Integer	Number of customers currently in the new tier.
`yuko_all_tiers`	String	All-tiers list.

Per-benefit reward fields: If the new tier has reward-type benefits (e.g., a free product or store credit perk that issues a Shopify discount code), Yuko enriches the payload with one numbered block of fields per benefit. N starts at 1 and counts up — for example, a tier with two reward benefits emits both yuko_reward_1_* and yuko_reward_2_*.

Property pattern	Type	Description
`yuko_reward_N_type`	String	Reward type (e.g., `amount_discount`, `free_product`, `store_credit`).
`yuko_reward_N_value`	Number	Reward value (e.g., the dollar amount or percentage).
`yuko_reward_N_description`	String	Human-readable description of the benefit.
`yuko_reward_N_code`	String	The Shopify discount code issued to this customer for the benefit.
`yuko_reward_N_expires_at`	ISO 8601 string	When the issued discount code expires.

VIP Tier Downgrade

Klaviyo metric: VIP Tier Downgrade
Event slug: vip_tier_downgrade
When it fires: A customer drops a tier (after a period reset or retention expiry).

Property	Type	Description
`yuko_previous_tier_name`	String	Tier they came from.
`yuko_new_tier_name`	String	Tier they’re now on.
`yuko_new_tier_icon_url`	String	New tier icon URL.
`yuko_qualifying_value`	Number	Their current qualifying value.
`yuko_previous_threshold`	Number	The threshold of the tier they dropped from.
`yuko_new_threshold`	Number	The threshold of the new (lower) tier.
`yuko_shortfall`	Number	How short they fell from the previous tier’s threshold.
`yuko_benefits_lost`	String	Benefits no longer available.
`yuko_benefits_retained`	String	Benefits still available.
`yuko_regain_tier_name`	String	Tier they could regain (typically the previous tier).
`yuko_regain_amount_needed`	Number	How much more activity is needed to regain.

VIP Tier Retained

Klaviyo metric: VIP Tier Retained
Event slug: vip_tier_retained
When it fires: A customer re-qualifies for their current tier within the retention window.

Property	Type	Description
`yuko_current_tier_name`	String	The retained tier.
`yuko_current_tier_icon_url`	String	Tier icon URL.
`yuko_qualifying_value`	Number	Their qualifying value.
`yuko_threshold_required`	Number	Threshold to re-qualify.
`yuko_surplus`	Number	How much over the threshold.
`yuko_new_retention_expires_at`	ISO 8601 string	New retention window end.
`yuko_days_before_expiry`	Integer	Days they were ahead of the deadline.
`yuko_next_tier_name`	String	Tier above.
`yuko_next_tier_amount_needed`	Number	Amount needed to reach next tier.
`yuko_next_tier_progress_percentage`	Number	Progress toward next tier.

VIP Tier Retention Warning

Klaviyo metric: VIP Tier Retention Warning
Event slug: vip_tier_retention_warning
When it fires: A customer is approaching the end of their retention window without re-qualifying.

Property	Type	Description
`yuko_current_tier_name`	String	At-risk tier.
`yuko_current_tier_icon_url`	String	Tier icon URL.
`yuko_urgency`	String	Urgency tier (`low`, `medium`, `high`).
`yuko_days_remaining`	Integer	Days until retention expires.
`yuko_retention_expires_at`	ISO 8601 string	Exact expiry date.
`yuko_qualifying_value`	Number	Current qualifying value.
`yuko_threshold_required`	Number	Threshold to re-qualify.
`yuko_amount_needed`	Number	Gap to threshold.
`yuko_progress_percentage`	Number	Progress percentage.
`yuko_at_risk`	Boolean	`true` if at risk of downgrade.
`yuko_would_downgrade_to`	String	Tier they’d drop to.
`yuko_benefits_at_risk`	String	Benefits they’d lose.

VIP Milestone Nudge

Klaviyo metric: VIP Milestone Nudge
Event slug: vip_milestone_nudge
When it fires: A customer crosses a configured progress milestone toward the next tier (e.g., 50% / 75% / 90% of the way there).

Property	Type	Description
`yuko_current_tier_name`	String	Current tier.
`yuko_next_tier_name`	String	Tier they’re approaching.
`yuko_next_tier_icon_url`	String	Next tier icon URL.
`yuko_qualifying_value`	Number	Current qualifying value.
`yuko_next_threshold`	Number	Threshold for the next tier.
`yuko_amount_needed`	Number	How much more is needed.
`yuko_progress_percentage`	Number	Progress toward next tier.
`yuko_milestone_crossed`	String	The specific milestone (e.g., `90_percent`).
`yuko_rewards_awaiting`	String	Rewards that unlock at the next tier.
`yuko_benefits_awaiting`	String	Benefits that unlock.

VIP Period Start

Klaviyo metric: VIP Period Start
Event slug: vip_period_start
When it fires: A new calculation period begins (relevant for Rolling year and Calendar year programs).

Property	Type	Description
`yuko_current_tier_name`	String	The tier the customer is on at period start.
`yuko_current_tier_icon_url`	String	Tier icon URL.
`yuko_period_start`	ISO 8601 string	Start of the new period.
`yuko_period_end`	ISO 8601 string	End of the new period.
`yuko_period_type`	String	`rolling_year`, `calendar_year`, or similar.
`yuko_fresh_qualifying_value`	Number	Reset qualifying value at period start.
`yuko_threshold_to_maintain`	Number	Threshold to keep the current tier through the period.
`yuko_has_carryover`	Boolean	`true` if surplus from the previous period carries over.
`yuko_carryover_expires_at`	ISO 8601 string	When the carryover surplus expires.
`yuko_previous_period_value`	Number	Final value of the prior period.
`yuko_tiers_roadmap`	String	Tiers and thresholds for the new period.

Referral events

Referrer welcome

Klaviyo metric: Referrer welcome
Event slug: referral_advocate_registered
When it fires: A customer becomes an advocate (referrer) — typically auto-enrolled the first time they’re eligible.

Property	Type	Description
`yuko_referral_code`	String	The advocate’s referral code.
`yuko_referral_url`	String	The advocate’s full referral URL.
`yuko_friend_reward_type`	String	Reward type the friend will get.
`yuko_friend_reward_value`	Number	Friend reward value.
`yuko_friend_reward_name`	String	Friend reward display name.
`yuko_friend_reward_description`	String	Friend reward description.
`yuko_advocate_reward_type`	String	Reward type the advocate gets.
`yuko_advocate_reward_value`	Number	Advocate reward value.
`yuko_advocate_reward_name`	String	Advocate reward display name.
`yuko_advocate_reward_description`	String	Advocate reward description.
`yuko_share_channels`	Array	Sharing channels enabled in your program (Twitter, Facebook, Email, WhatsApp).
`yuko_registration_source`	String	Where they registered from (auto-enroll, manual).

Friend reward unlocked

Klaviyo metric: Friend reward unlocked
Event slug: referral_friend_reward_claimed
When it fires: A friend’s reward has been issued (their first qualifying order completed).

This event fires on the friend’s profile, not the advocate’s.

Property	Type	Description
`yuko_friend_email`	String	Friend’s email (matches the Klaviyo profile this fires on).
`yuko_friend_first_name`	String	Friend’s first name.
`yuko_referral_code_used`	String	The advocate’s code the friend used.
`yuko_friend_reward_type`	String	Reward type.
`yuko_friend_reward_value`	Number	Reward value.
`yuko_friend_reward_code`	String	The Shopify discount code issued to the friend.
`yuko_friend_reward_expires_at`	ISO 8601 string	Expiry.
`yuko_friend_reward_description`	String	Description.
`yuko_referred_by`	String	The advocate’s name.

Experimental fields. The three properties below are present in the payload today but their values are hardcoded placeholder constants in the current backend code. They will be replaced by real values in a future release — do not rely on them in production flows.

Property	Type	Current placeholder value	Intended meaning (when finalised)
`yuko_total_claims`	Integer	`6`	Total times any friend has claimed via this advocate’s code.
`yuko_total_conversions`	Integer	`4`	Total of those that converted to a paid order.
`yuko_claim_source`	String	`"referral_landing_page"`	Source surface where the friend clicked through.

Referral Completed

Klaviyo metric: Referral Completed
Event slug: referral_completed
When it fires: A referral fully completes — friend places a qualifying order and the advocate’s reward is issued.

Property	Type	Description
`yuko_friend_email`	String	Friend’s email.
`yuko_friend_first_name`	String	Friend’s first name.
`yuko_friend_order_id`	String	Shopify order ID.
`yuko_friend_order_total`	Number	Order total.
`yuko_friend_discount_used`	String	The discount code the friend used.
`yuko_friend_discount_amount`	Number	Discount amount applied.
`yuko_advocate_reward_type`	String	Advocate reward type.
`yuko_advocate_reward_value`	Number	Advocate reward value.
`yuko_advocate_reward_code`	String	Advocate’s discount code (if reward is a discount).
`yuko_advocate_reward_expires_at`	ISO 8601 string	Expiry.
`yuko_advocate_reward_status`	String	Status.
`yuko_stat_total_referrals`	Integer	Advocate’s total referrals to date.
`yuko_stat_successful_referrals`	Integer	Advocate’s successful referrals.
`yuko_stat_total_earned`	Integer	Total points / value earned by the advocate via referrals.
`yuko_stat_pending_rewards`	Integer	Referrals still pending.

Referrer Rewarded

Klaviyo metric: Referrer Rewarded
Event slug: referral_advocate_rewarded
When it fires: Yuko issues the advocate’s reward after a successful referral.

Property	Type	Description
`yuko_reward_type`	String	Reward type (e.g., `points`, `amount_discount`, `store_credit`).
`yuko_reward_value`	Number	Reward value.
`yuko_reward_code`	String	Discount code (if applicable).
`yuko_reward_expires_at`	ISO 8601 string	Expiry.
`yuko_triggered_by_friend`	String	Friend’s name / email that triggered this reward.
`yuko_stat_total_referrals`	Integer	Advocate’s total referrals.
`yuko_stat_successful_referrals`	Integer	Successful referrals.
`yuko_stat_total_earned`	Integer	Total earnings via referrals.
`yuko_points_awarded`	Integer	If the reward type is points, how many were credited.
`yuko_new_points_balance`	Integer	Updated points balance (if reward was points).
`yuko_reward_description`	String	Human-readable description.

Membership events

Membership Subscribed

Klaviyo metric: Membership Subscribed
Event slug: membership_subscribed
When it fires: A customer purchases a membership plan and the contract becomes active.

Property	Type	Description
`yuko_membership_tier_name`	String	Plan name.
`yuko_membership_tier_id`	String	Plan UUID.
`yuko_membership_price`	Number	Plan price.
`yuko_membership_billing_interval`	String	`monthly` or `annually`.
`yuko_membership_icon_url`	String	Plan icon URL.
`yuko_benefit_1`	String	First benefit title.
`yuko_benefit_2`	String	Second benefit title.
`yuko_benefit_3`	String	Third benefit title.
`yuko_benefit_4`	String	Fourth benefit title.
`yuko_signup_reward_type`	String	Welcome reward type, if configured.
`yuko_signup_reward_value`	Number	Welcome reward value.
`yuko_signup_reward_code`	String	Welcome reward code.
`yuko_signup_reward_expires_at`	ISO 8601 string	Welcome reward expiry.
`yuko_signup_points_awarded`	Integer	Bonus points credited at signup.
`yuko_next_billing_date`	ISO 8601 string	When the next renewal will charge.
`yuko_signup_source`	String	Where the signup came from.

Membership Upgraded

Klaviyo metric: Membership Upgraded
Event slug: membership_upgraded
When it fires: Customer moves from one plan to a higher-priced plan.

Property	Type	Description
`yuko_previous_membership_tier`	String	Old plan name.
`yuko_previous_membership_price`	Number	Old plan price.
`yuko_new_membership_tier`	String	New plan name.
`yuko_new_membership_price`	Number	New plan price.
`yuko_new_membership_billing_interval`	String	New billing interval.
`yuko_new_benefits`	String	Newly unlocked benefits.
`yuko_upgrade_reward_type`	String	Upgrade reward type, if configured.
`yuko_upgrade_reward_value`	Number	Upgrade reward value.
`yuko_upgrade_reward_code`	String	Upgrade reward code.
`yuko_upgrade_reward_expires_at`	ISO 8601 string	Upgrade reward expiry.

Membership Downgraded

Klaviyo metric: Membership Downgraded
Event slug: membership_downgraded
When it fires: Customer moves to a lower-priced plan.

Property	Type	Description
`yuko_previous_membership_tier`	String	Old plan.
`yuko_previous_membership_price`	Number	Old plan price.
`yuko_new_membership_tier`	String	New plan.
`yuko_new_membership_price`	Number	New plan price.
`yuko_new_membership_billing_interval`	String	New billing interval.
`yuko_benefits_lost`	String	Benefits no longer available.
`yuko_benefits_retained`	String	Benefits still active.
`yuko_upgrade_tier_name`	String	The plan they could re-upgrade to.
`yuko_upgrade_price_difference`	Number	Price difference to re-upgrade.

Membership Cancelled

Klaviyo metric: Membership Cancelled
Event slug: membership_cancelled
When it fires: Customer cancels their plan.

Property	Type	Description
`yuko_membership_tier_name`	String	Plan name.
`yuko_membership_price`	Number	Plan price.
`yuko_membership_billing_interval`	String	Billing interval.
`yuko_months_as_member`	Integer	How long they were a member.
`yuko_benefits_ending_at`	ISO 8601 string	When their benefits stop.
`yuko_benefits_losing`	String	Benefits they lose.
`yuko_total_savings_from_membership`	Number	Total they saved while a member.
`yuko_cancellation_reason`	String	Reason captured at cancellation.
`yuko_points_balance_retained`	Integer	Points balance kept after cancellation.
`yuko_vip_tier_retained`	String	VIP tier retained, if any.

Membership Reactivated

Klaviyo metric: Membership Reactivated
Event slug: membership_reactivated
When it fires: A previously-cancelled customer signs up again.

Property	Type	Description
`yuko_membership_tier_name`	String	Plan name.
`yuko_membership_price`	Number	Plan price.
`yuko_membership_billing_interval`	String	Billing interval.
`yuko_days_since_cancellation`	Integer	Days since they cancelled.
`yuko_benefits_restored`	String	Benefits restored.
`yuko_welcome_back_reward_type`	String	Reactivation bonus type.
`yuko_welcome_back_reward_value`	Number	Reactivation bonus value.
`yuko_welcome_back_reward_code`	String	Reactivation bonus code.
`yuko_points_balance`	Integer	Current points balance.

Using profile + event data in Klaviyo

Segments

Build segments using profile properties. Examples:

Diamond VIPs — person.yuko_vip_tier == "Diamond"
VIPs at risk — person.yuko_vip_at_risk == true
Customers with 500+ unredeemed points — person.yuko_points_balance >= 500
Active members — person.yuko_membership_status == "active"
Has not redeemed in 30 days — combine with Klaviyo’s Last metric date using Redeem Points.

Dynamic email content

Reference profile properties in any Klaviyo email:

Hi {{ person.first_name|default:"there" }},

Your current balance is {{ person.yuko_points_balance|default:0 }} points
({{ person.yuko_points_as_cash_balance|default:0 }} in store credit).

You're {{ person.yuko_vip_next_tier_amount_needed }} away from {{ person.yuko_vip_next_tier }}.

Reference event properties inside flow-triggered emails:

Welcome to {{ event.yuko_new_tier_name }}!

You unlocked: {{ event.yuko_benefits_unlocked }}
Your new earning rate is {{ event.yuko_new_earning_rate }}x points.

Flows

A common pattern: trigger a flow on a Yuko event, send an email built around event properties, exit. Most useful triggers:

VIP Tier Upgrade → Send a celebratory tier email with yuko_benefits_unlocked, yuko_new_earning_rate, and the per-benefit yuko_reward_N_code values.
Points Expiring Reminder → Send a redemption nudge with yuko_points_at_risk, yuko_expires_at, and yuko_available_reward_1_name.
Referral Completed → Thank the advocate, surface yuko_stat_successful_referrals for a count.
Membership Cancelled → Win-back flow using yuko_total_savings_from_membership to remind them of value.

Best practices

Disable Yuko’s email template if Klaviyo is sending the same one. Otherwise the customer gets two emails.

Test every flow with a real customer record before activating. Empty event properties typically mean a configuration issue (e.g., reward not yet generated).

Use external_id to deduplicate Klaviyo profiles when customers change their email.

Include fallbacks in template tags. {{ person.yuko_points_balance|default:0 }} keeps emails clean when properties haven’t synced yet.

Don’t reference event properties inside campaigns (they’re only meaningful inside flows triggered by that event). Use profile properties for campaigns.

FAQs

When are profile properties refreshed?

Every time Yuko sends one of your selected events for that customer, the profile properties are recomputed and pushed. If you forward only a few events, properties update less often.

What's the difference between a profile property and an event property?

Profile properties live on the customer record permanently and reflect the current state — use them in segments and templates that aren’t tied to a specific event.Event properties live on the event itself and reflect the state at the moment the event fired — use them inside flows triggered by that event.Example: yuko_points_balance (profile) is the customer’s current balance. yuko_points_earned (event) is the amount earned in this specific transaction.

Why is a property empty?

Most often: the customer hasn’t reached that part of the program yet (e.g., yuko_vip_next_tier_amount_needed is empty for top-tier customers). Or the event was for a non-loyalty action that doesn’t carry that property. Always include default: in your template tags.

Can I disable specific events?

Yes — open the Klaviyo integration in Yuko, untick the events and click Save Events. Profile properties are only refreshed when a selected event is sent.

How do I find a customer in Klaviyo using their Shopify ID?

Use Klaviyo’s profile lookup by external_id. Yuko writes external_id = Shopify customer ID on every profile.

Do refunds reverse events in Klaviyo?

No — Klaviyo events are immutable. If a points credit is reversed, Yuko fires a new Points Adjusted event with yuko_adjustment_direction = debit.

Why doesn't Order Placed appear as a Yuko event?

Klaviyo already receives Shopify’s native Placed Order event from Shopify’s own integration. Yuko intentionally avoids duplicating it — use Shopify’s event in flows, and join Yuko data via profile properties.

Can I send loyalty data to multiple Klaviyo accounts?

Not in v1 — one Klaviyo account per Yuko organisation. If you operate multi-store, contact support.

REST API

Read and write Yuko data programmatically.

Webhooks

Receive real-time event notifications.

Shopify Flow

Trigger Shopify Flow workflows from Yuko loyalty, VIP and referral events.

Shopify POS

Redeem points and apply loyalty discounts at the till.

Sync customers, points and tier data into Klaviyo.

Omnisend

Sync loyalty data into Omnisend.

Send transactional loyalty messages via 13 supported WhatsApp Business API providers.

Retainful

Email marketing & abandoned cart recovery.

Judge.me

Award loyalty points for Judge.me reviews.

Book a Free Setup Call

Talk to our team for personalised setup help.Time: 30 minutes

Contact Support

Visit our support hub for help articles, live chat and ticket submission.

Browse the Guides

Documentation across loyalty, referrals, memberships and more.

Install Yuko

Add Yuko to your Shopify store from the Shopify App Store.

​Introduction

​When to use

​Overview

​Before you start

​Connect Yuko to Klaviyo

​Profile properties

​Identifier properties

​Loyalty profile properties

​VIP tier profile properties

​Referral profile properties

​Membership profile properties

​Personal milestones

​Common event properties

​Trigger events

​Loyalty events

​Joined Loyalty Program

​Earn Points

​Redeem Points

​Points Adjusted

​Points Expired

​Points Expiring Reminder

​Reward Expiry Reminder

​Customer Birthday

​Birthday Reminder

​Customer Anniversary

​Anniversary Reminder

​VIP Tier events

​VIP Tier Entry

​VIP Tier Upgrade

​VIP Tier Downgrade

​VIP Tier Retained

​VIP Tier Retention Warning

​VIP Milestone Nudge

​VIP Period Start

​Referral events

​Referrer welcome

​Friend reward unlocked

​Referral Completed

​Referrer Rewarded

​Membership events

​Membership Subscribed

​Membership Upgraded

​Membership Downgraded

​Membership Cancelled

​Membership Reactivated

​Using profile + event data in Klaviyo

​Segments

​Dynamic email content

​Flows

​Best practices

​FAQs

​Related

REST API

Webhooks

Shopify Flow

Shopify POS

Klaviyo

Omnisend

WhatsApp

Retainful

Judge.me

Book a Free Setup Call

Contact Support

Browse the Guides

Install Yuko

Introduction

When to use

Overview

Before you start

Connect Yuko to Klaviyo

Profile properties

Identifier properties

Loyalty profile properties

VIP tier profile properties

Referral profile properties

Membership profile properties

Personal milestones

Common event properties

Trigger events

Loyalty events

Joined Loyalty Program

Earn Points

Redeem Points

Points Adjusted

Points Expired

Points Expiring Reminder

Reward Expiry Reminder

Customer Birthday

Birthday Reminder

Customer Anniversary

Anniversary Reminder

VIP Tier events

VIP Tier Entry

VIP Tier Upgrade

VIP Tier Downgrade

VIP Tier Retained

VIP Tier Retention Warning

VIP Milestone Nudge

VIP Period Start

Referral events

Referrer welcome

Friend reward unlocked

Referral Completed

Referrer Rewarded

Membership events

Membership Subscribed

Membership Upgraded

Membership Downgraded

Membership Cancelled

Membership Reactivated

Using profile + event data in Klaviyo

Segments

Dynamic email content

Flows

Best practices

FAQs

Related