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Where to find this: Shopify admin → Apps → Yuko Loyalty → Loyalty → Emails (also Referral → Emails and Membership → Emails)

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Introduction

Yuko ships with ready-made emails for the key moments in your loyalty, referral and membership programs, such as points earned, a reward redeemed, a new tier or a membership upgrade. Each email has a default subject and message, which you can edit in the Template Editor. Emails live inside the module they belong to:
For anything the built-in emails don’t cover, such as multi-step sequences, conditions, coupons or WhatsApp messages, build a Workflow. Built-in emails and workflows use the same editor and the same shortcodes.

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The Emails list

Each module’s Emails tab lists its emails with:
  • Tabs: All, Active and Inactive.
  • Search by email name, and an Email type filter.
  • An on/off toggle on every row. Turning an email on or off opens an Activate email / Deactivate email confirmation.
  • An Edit button that opens the email in the editor.
  • An Advanced badge on emails that were last saved in the Advanced Editor.
Built-in emails start inactive. Switch on the ones you want customers to receive.

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Monthly sending limit

If your store has a monthly email limit, a banner at the top of the Emails list shows it: “Your monthly email sending limit is N emails. Contact us to increase the limit.” Click Contact us to ask the Yuko team for a higher limit.

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Email analytics

Open any email to see its Stats next to the preview:
  • All: emails triggered
  • Delivered
  • Opened
  • Clicked
Click View Details to open Email Analytics. It lists every send with its Subscriber ID, Customer, Sent At, Status, Skipped, Opened and Clicked. If an email was skipped, hover the info icon next to Yes in the Skipped column to see why. Click a metric card to filter the table by that status.

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How emails work

  1. A customer event happens, for example they earn points from an order.
  2. Yuko checks whether the matching email is active.
  3. If the email has a delay (for example Days after earned reward), Yuko waits that long.
  4. Yuko fills in the shortcodes with the customer’s data and sends the email from the sender set in Email Settings.
  5. The send is counted in the email’s Stats.

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Sender and branding

The From name, Reply-To and From address are set once for all emails under Account → Email Settings. You can also send from your own domain. See Email Settings & Custom Domains. The logo comes from Account → General → Logo.

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Best practices

Start with the high-value moments. Points earned, Points redeemed and Tier unlocked are a good first set.
Send yourself a test before going live. Send Test Email goes to your account email, so you can check the layout in a real inbox.
Only turn on expiry emails if you use expiry. Point Expiry Reminder and Reward expiry reminder only make sense when your earn rules or rewards actually expire.

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FAQs

Check that the email is Active in the module’s Emails tab, and that the customer’s address isn’t on your Email Blacklist. Then open the email’s View Details analytics. Skipped sends show the reason in a tooltip.
Yes. Turn off Yuko’s email and build the flow in Klaviyo or Omnisend, using the Yuko events and profile properties those integrations receive.
The Advanced Editor lets you design the email visually and import or export MJML. It’s available on select plans.
In Account → Email Settings → General. See Email Settings & Custom Domains.

Loyalty Emails

Points earned and redeemed, tier unlocked, expiry, birthday and anniversary.

Referral Emails

Referrer welcome, friend reward unlocked and referrer reward issued.

Membership Emails

Membership created, upgraded, downgraded and cancelled.

Template Editor

Edit content and delays, send a test, or use the Advanced Editor.

Shortcodes Reference

Every shortcode by group, including redemption links.

Email Settings & Custom Domains

From name, Reply-To, default From address and your own sending domain.

Book a Free Setup Call

Talk to our team for personalised setup help.Time: 30 minutes

Contact Support

Visit our support hub for help articles, live chat and ticket submission.

Browse the Guides

Documentation across loyalty, referrals, memberships and more.

Install Yuko

Add Yuko to your Shopify store from the Shopify App Store.