Loyalty
Loyalty program : The set of rules for how customers earn and spend points in your store. Managed under Loyalty, with the tabs Programs, Widgets, Emails and Settings. Points : The currency customers collect. The display name is set by Point Label in Loyalty → Settings, with singular and plural forms (for example, point and points). Points to Cash Conversion Rate : What 100 points are worth in your store currency. New stores start at 100 points = $1. Yuko uses it to show customers what their balance is worth. Way to Earn (also: campaign, earning rule) : An action that awards points, such as Place an order, Sign Up, Birthday or Write a review. Way to Redeem (also: reward) : Something customers can spend points on, such as an amount discount, a free product or store credit. Customer reward : A reward issued to a specific customer, such as a discount code generated for them. Store credit : A balance customers can spend in your store. It can be a reward, a VIP or membership benefit, or a referral reward. Activity : An entry in a customer’s history, created whenever points are earned, redeemed, adjusted or expire. Earning Status : The order status at which points are credited: Paid, Fulfilled or Delivered. Expiry : An optional setting on a Way to Earn or reward that makes points or rewards expire after a set period. Booster campaign : A time-limited or always-on campaign that adds extra rewards on top of your Ways to Earn, such as a Multiplier, Spending Goal, Order Booster, Streak or Multi-Action Challenge. Order Booster : A booster campaign that rewards customers for reaching a number of orders. One-time campaign : A single drop of points to a group of customers, sent immediately or scheduled. Backfill points : A one-off award of points to customers for paid orders they placed before Yuko was installed. Found under Loyalty → Settings.Customers
Customers : The top-level sidebar item where you see every customer’s balance, tier and activity, and adjust their points. Member : A customer who has taken part in your loyalty program, for example by earning points, getting a reward or making a referral. Guest : A customer synced from your store who hasn’t taken part in the loyalty program yet. Excluded : A customer left out of the loyalty program, either manually with Exclude from Program or by an excluded customer tag. Adjust balance : Manually adding (Credit) or removing (Debit) points for a customer, with an Update reason.VIP
VIP tier : A level, such as Bronze, Silver or Gold, that customers enter based on points earned, amount spent or order count. Managed under VIP in the sidebar. Default tier : The entry-level tier. It can’t be deleted and its threshold can’t be changed. Default point multiplier : The multiplier applied to points earned by customers in a tier, for example 2x. Campaign reward : A per-tier override for one Way to Earn: a different multiplier, fixed bonus points, or both. Entry benefits : Benefits customers receive when they enter a tier, such as discounts, free shipping, free products, bonus points or store credit. Tier Identifier : A read-only identifier for a tier. Yuko adds it as a Shopify customer tag and uses it for a Shopify customer segment. Qualification period : The window used to measure tier progress: Lifetime, Rolling year or Calendar year. Retention window : The time a customer keeps a tier after entering it, even if their activity drops. It never ends for Lifetime, ends on December 31 for Calendar year (or a year later with Include the last year) and 12 months after entry for Rolling year. Tier Reset Options : What happens when a customer’s retention window ends: Reset After Period End moves them to the tier they now qualify for, and No Tier After Reset removes them from all tiers until they qualify again.Referrals
Referrer (also: advocate) : The existing customer who shares a referral link. Friend : The new customer who arrives through a referral link. Referrer Reward and Friend Reward : The rewards given to each side of a successful referral.Memberships
Membership plan : A paid plan that gives customers recurring benefits. Managed under Membership → Plans. Members : Customers with a membership, listed under Membership → Members with statuses such as Active, Paused and Cancelled. Benefit : Something a VIP tier or membership plan gives customers, such as a discount, free shipping or store credit.Widgets and extensions
Widget : Any Yuko element shown on your storefront, in checkout or in customer accounts. Floating Rewards : The floating rewards button and panel on your storefront, where customers see their points, rewards, tier and ways to earn. Loyalty Nudges : A strip pinned to the top or bottom of your storefront pages that opens a loyalty drawer with the customer’s points, tier and rewards. Rewards Landing Page : A page on your storefront explaining your program, built from Yuko theme blocks. Yuko App embed : The theme app embed that loads Yuko on your storefront. It must be on for storefront widgets to work. App block : A Yuko block you add to a theme section in the Shopify Theme Editor. Checkout UI extension : Yuko blocks inside Shopify Checkout for showing and redeeming points. Customer account extension : Yuko blocks and pages inside Shopify’s customer accounts. Shopify POS tile : The Yuko tile on the Shopify POS smart grid, where staff redeem points and apply loyalty discounts in store.Emails
Emails : The built-in emails Yuko sends for loyalty, referral and membership events, such as Points earned or Tier unlocked. Each module has its own Emails tab. Shortcode : A placeholder such as{{ points_balance }} that’s replaced with real data when the email is sent.
Email Blacklist
: A list of addresses or domains that don’t receive Yuko emails. Found under Account → Email Settings.