Documentation Index
Fetch the complete documentation index at: https://docs.yuko.so/llms.txt
Use this file to discover all available pages before exploring further.
Where to find this: Shopify admin → Apps → Yuko Loyalty → Loyalty → VIP Tiers
Introduction
VIP Tiers create levels in your loyalty program — Silver, Gold, Diamond and so on. Customers move up tiers based on their activity, and each tier unlocks better benefits like points multipliers, exclusive rewards and storefront recognition.What problem this solves
A flat loyalty program rewards every customer equally. Your top 20% of customers typically drive the majority of revenue and deserve preferential treatment. VIP Tiers make that distinction explicit and give the rest of your customers a clear path to climb toward.When to use
- Your top customers contribute disproportionately to revenue.
- You want a progression-based loyalty experience customers can climb.
- You want to lift customer lifetime value by giving customers a reason to consolidate spend with you.
- You want a clear “you’ve made it” moment for high-value customers.
Overview
- Tiers — start with the default Silver. Add as many additional tiers as you need (typically 3–4 in total).
- Calculation method — what triggers tier movement: total spend, total points earned, or order count.
- Calculation period — the time window: lifetime, rolling year, or calendar year.
- Benefits per tier — points multipliers, exclusive rewards, and a Shopify customer tag.
- Auto-assignment — customers move into tiers automatically as they cross thresholds.
Before you start
Yuko app is installed on your Shopify store — see Install Yuko on Shopify.
The Yuko Theme App Embed is enabled in your active theme.
Your loyalty program is enabled at Shopify admin → Apps → Yuko Loyalty → Loyalty → Settings.
Points label and currency are configured.
At least one Way to Earn campaign is active so customers actually have measurable activity.
You’ve decided on a calculation method that matches your business goal.
Setup guide
1. Enable VIP Tiers
2. Add and configure tiers
Open the Tiers section
Scroll to Tiers. The default Silver tier is already there — it can’t be deleted.
Add additional tiers
Click Add tier and create higher levels. A common starting setup:
- Silver — default tier (threshold = 0)
- Gold — e.g., $400
- Diamond — e.g., $1000
Configure each tier
Click a tier to expand its configuration:
- Tier name — customer-facing label.
- Visible on storefront — toggle on if you want the tier surfaced in widgets.
- Tag identifier — the Shopify customer tag Yuko writes when a customer enters this tier (e.g.,
yuko-tier-gold). Used for segmentation in your email/ads tools. - Description — short copy shown in widgets.
- Threshold — the spend / points / orders required to enter this tier.
- Points multiplier — e.g., 1x / 1.5x / 2x.
- Benefits — see next step.
3. Choose calculation method
Pick how progression is measured. This applies across all tiers.Total amount spent
Total amount spent
Customers move up by spending more. Best when your goal is revenue growth.
Total points earned
Total points earned
Customers move up by earning more points across all activities. Best when your goal is engagement growth.
Order count
Order count
Customers move up by placing more orders. Best when your goal is purchase frequency.
4. Choose calculation period
Lifetime
Lifetime
Tier progress never resets. Best for long-term loyalty programs and high-LTV customers.
Rolling year
Rolling year
Tier progress is the last 12 months. Best for keeping customers active — they have to keep buying to keep their tier.
Calendar year
Calendar year
Tier progress resets every January 1. Best for seasonal programs and cohort-based reporting.
5. Configure advanced settings
6. Reset VIP Tiers (optional, irreversible)
How it works
- Every customer always belongs to a tier.
- When a customer’s activity crosses a threshold, Yuko upgrades them and writes the new Shopify tag.
- The points multiplier applies at the moment points are awarded, not retroactively.
- Tier changes can trigger a notification email (configured in Email Notifications).
Decision guidance
| Goal | Method | Period |
|---|---|---|
| Grow revenue | Total spend | Lifetime |
| Grow engagement | Total points | Rolling year |
| Grow frequency | Order count | Calendar year |
| Keep customers active | Any | Rolling year |
| Reward long-term loyalty | Any | Lifetime |
Limitations
- The default Silver tier cannot be deleted.
- Reset is irreversible.
- Tier changes don’t retroactively re-cost rewards customers have already earned.
- Multipliers apply only to Way to Earn events — they don’t multiply manually credited points.
Examples
- Revenue-focused (Lifetime, Total spend):
- Silver — $0
- Gold — $400 (1.5x multiplier, 5% off member discount)
- Diamond — $1000 (2x multiplier, free shipping, exclusive products)
- Engagement program (Rolling year, Total points):
- Silver — 0 points
- Bronze — 500 points (1.25x)
- Gold — 2000 points (1.5x, 10% off)
- Platinum — 5000 points (2x, free shipping, priority support)
Best practices
FAQs
Can I delete the base tier?
Can I delete the base tier?
No — Silver (or whatever you’ve named the default) is permanent. You can rename it but not delete.
Will every customer be assigned to a tier?
Will every customer be assigned to a tier?
Yes. Every customer always belongs to a tier; the base tier is the default.
Can I change thresholds after launch?
Can I change thresholds after launch?
Yes, but it can move customers between tiers. Communicate any major changes via email so VIPs aren’t surprised.
Do points multipliers stack with my Way to Earn rate?
Do points multipliers stack with my Way to Earn rate?
Yes — the multiplier is applied to the calculated points at the moment of award.
What happens to a customer's tier if they're refunded?
What happens to a customer's tier if they're refunded?
Refunds reduce cumulative spend / points / orders. If the new total drops below the tier threshold, the customer is moved down on the next evaluation.
Related
Ways to Earn
Configure how customers earn points across your store.
Ways to Redeem
Set up reward types customers can redeem with their points.
Program Settings
Define points labels, currency, and customer eligibility.
Customers
View balances, activity, and adjust points manually.
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Documentation across loyalty, referrals, memberships and more.
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