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Where to find this: Shopify admin → Apps → Yuko Loyalty → VIP

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Introduction

VIP Tiers add levels to your loyalty program, such as Bronze, Silver and Gold. Customers move into a tier when their points earned, amount spent or order count reaches the tier’s threshold. Each tier can earn points faster and unlock benefits such as discounts, free shipping, free products, bonus points or store credit. VIP is its own item in the Yuko sidebar, next to Loyalty and Referral.

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What problem this solves

A flat loyalty program rewards every customer the same way. Your best customers usually drive most of your revenue. Tiers recognise them and give everyone else a clear goal to work toward.

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When to use

  • A small group of customers contributes a large share of revenue.
  • You want a progression customers can climb, with a clear “you’ve made it” moment.
  • You want top customers to earn faster on specific actions, such as orders or reviews.
  • You want to give recurring perks, such as monthly store credit, to high-value customers.

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Overview

The VIP page has four sections:
  • VIP Tiers Status: turns the VIP program on or off.
  • Tiers: your tier list. Click Add New Tier to create a tier, or Edit to open one.
  • Tiers Calculation: what qualifies a customer for a tier and over which period.
  • Advanced Program Settings: the program start month and what happens when a period resets. Below it, Reset VIP Tiers recalculates every customer’s tier.
Each tier has:
  • A name, description and icon.
  • A Tier entry threshold.
  • A Default point multiplier, plus optional Campaign rewards that override it for specific Ways to Earn.
  • Entry benefits that customers receive when they enter the tier.
New stores start with three tiers: Bronze (the default tier, 0 points, 1x), Silver (1,000 points, 2x) and Gold (5,000 points, 3x). The default qualification is Total points earned over a Rolling year. You can rename and change all of these.

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Before you start

Yuko app is installed on your Shopify store — see Install Yuko on Shopify.
The Yuko Theme App Embed is enabled in your active theme — see Theme App Embed.
Your loyalty program is enabled under Loyalty Program Status at Shopify admin → Apps → Yuko Loyalty → Loyalty → Programs.
Your point labels are set in Loyalty Settings.
At least one Way to Earn is active, so customers build up measurable activity.
You’ve decided whether tiers should reward spend, points or order frequency.
VIP Tiers are available on select plans. If your plan doesn’t include them, the status toggle is disabled and shows an upgrade badge.

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Setup guide

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1. Turn on VIP Tiers

1

Open VIP

In your Shopify admin, go to Apps → Yuko Loyalty → VIP.
2

Enable the program

Under VIP Tiers Status, switch the toggle on. The badge next to the page title changes to Enabled.
Turning VIP Tiers off asks for confirmation and disables all tier-related features.

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2. Choose how customers qualify

Under Tiers Calculation, set Qualification for tier is based on: Then set the Qualification period type:
Customer progress accumulates forever from the program start date. Once achieved, tiers are permanent unless manually adjusted.
Customer progress is tracked over a 12-month window. During the first program year, the window runs from your program start date to today. After the first anniversary, it becomes the trailing 12 months from today.
Customer qualification progress restarts each calendar year on January 1. In the first program year, progress counts from your program start date.When Calendar year is selected, you can also tick Include the last year. This keeps earned tiers active through December 31 of the following calendar year, so a tier earned in 2026 is kept until the end of 2027.
Changing the qualification metric, the period type, Include the last year, the program start month or the reset option asks you to confirm. After you save, Yuko recalculates tiers for all customers, and some customers may move to a different tier.

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3. Set the start month and reset behaviour

1

Set the Program Start Month

Under Advanced Program Settings, pick a month and year. The program starts on the 1st day of that month. Activity before this date doesn’t count toward tiers.
2

Choose a Tier Reset Option

Under Tier Reset Options, pick one:
  • Reset After Period End: automatically moves customers back to lower tiers when program periods reset, based on what they qualify for in the new period.
  • No Tier After Reset: removes customers from all tiers when periods reset, so they have to re-qualify.
3

Save

Click Save in the save bar at the top of the page.

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4. Create or edit a tier

1

Open the tier

Under Tiers, click Add New Tier, or click Edit on an existing tier.
2

Name and describe it

  • Tier name: shown to customers on your storefront.
  • Description: optional text about the tier.
3

Set the Tier entry threshold

Enter the points, amount or number of orders needed to enter this tier. The label matches your qualification metric. The default tier’s threshold can’t be changed.
4

Set the Default point multiplier

The multiplier applied to points earned by customers in this tier, for example 1.5 for 1.5x. Use Campaign rewards (next step) to override it for a specific Way to Earn.
5

Add campaign rewards (optional)

Under Campaign rewards, click Add campaign reward and fill in:
  • Name: shown on your storefront.
  • Campaign: the Way to Earn this reward applies to.
  • Point multiplier: multiplies the points this campaign awards. Between 1.1x and 10x.
  • Bonus points: adds a fixed number of points on top (a whole number, at least 1).
Turn on at least one of the two options. Each Way to Earn can have only one campaign reward per tier. Campaigns without an entry keep the tier’s default multiplier.
6

Add entry benefits (optional)

Under Entry benefits, click Add Benefits and pick a benefit type. See Tier benefits below.
7

Customize the tier icon (optional)

Under Customize tier icon, keep Default or choose Custom and upload your own image (JPG, PNG, GIF or WEBP, under 1 MB).
8

Save

Click Save. The Summary card on the right lists the threshold, multiplier, benefits and campaign rewards.
After you save a tier, a read-only Tier Identifier appears under the name, for example YUKO:TIER:…. Copy it to reference the tier in integrations. Yuko adds this identifier as a Shopify customer tag to customers in the tier and creates a matching Shopify customer segment, so you can target tier members in Shopify and in your marketing tools.

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5. Turn on tiers for your Ways to Earn

Tier multipliers and campaign rewards only apply to a Way to Earn when its Tiers toggle is on. Open the Way to Earn under Loyalty → Programs and check Tiers. The panel then lists the Tier Multipliers for each tier. The default campaigns created at install have Tiers turned on. If a campaign reward points at a Way to Earn that was deleted, turned off or has Tiers turned off, the tier shows a warning and the reward isn’t applied until you fix it.

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Tier benefits

Entry benefits are given to a customer when they enter the tier. The types are:

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Discount benefit options

Amount discount, % off discount, Free shipping and Free product benefits share these settings:
  • Method: Automatic applies the discount at checkout without a code. One-time code (labelled One-time discount code on discount benefits) issues the customer a code and lets you set a Coupon Prefix.
  • Applies to: All products, Specific collections or Specific products (amount and percentage discounts). Amount discounts can also be set to Only apply discount once per order.
  • Purchase type (amount, percentage and free shipping benefits): One-time purchase, Subscription or Both. Subscription options only take effect if your store sells subscriptions.
  • Minimum purchase requirements: none, a minimum purchase amount or a minimum quantity of items.
  • Combine with other discounts: product and order discounts. Amount, percentage and free product benefits can also combine with free shipping.
  • Expiry Settings: an optional expiry after a number of days, weeks, months or years.

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Store credit benefits

Each tier can have one store credit benefit. Pick a Store Credit Type:
  • One time: a single store credit amount when the customer enters the tier.
  • Recurring: credit issued on a schedule. Set the Recurring Period (weeks, months or years), the start day or date, the Recurring Interval (for example, every 2 months) and the Maximum Times it repeats.
  • % cashback after every purchase: the customer earns a percentage of each purchase back as store credit (Cashback %).
You can add an expiry, and with Enable Holdings you can hold each credit for a set period (Holding Value and Holding Period) before the customer can use it.

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How it works

  • Evaluation. Yuko evaluates a customer’s tier when their points change (for points-based tiers) or when an order completes (for spend- and order-based tiers). It also re-checks tiers on a schedule, so period resets are applied.
  • Placement. The customer is placed in the highest tier whose threshold they meet within the current qualification window.
  • Upgrades apply straight away. Entry benefits for the new tier are issued, and the Shopify customer tag is updated.
  • Retention. Once a customer enters a tier, they keep it until their retention window ends, even if their activity drops. The window ends:
    • Lifetime: never.
    • Calendar year: December 31 of the year they entered the tier, or December 31 of the following year with Include the last year.
    • Rolling year: 12 months after they entered the tier.
    When the window ends, the Tier Reset Options setting decides whether they move down to the tier they qualify for or lose their tier.
  • Admin changes skip retention. Changing the qualification settings or using Reset All Tiers re-evaluates everyone under the new rules, regardless of retention. These recalculations don’t send customer-facing workflow events.
  • Points. The tier multiplier and campaign bonus points are added as a separate tier bonus entry in the customer’s activity, alongside the base points. Multipliers apply when points are awarded, not retroactively.
  • Bulk updates. While Yuko updates customer tags or metafields in bulk, a banner at the top of the VIP page shows the update is in progress, or that it failed.

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On your storefront

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Notifications and automations

  • The Tier unlocked email is sent when a customer reaches a new tier. Edit it under Loyalty → Emails. See Loyalty emails.
  • Workflows have VIP triggers: VIP Tier Entry, Upgrade, Downgrade, Retained, Retention Warning, Milestone Nudge and Period Start. VIP Tier Retention Warning fires before a customer’s retention window ends, so you can nudge them to keep their tier.
  • Shopify Flow has VIP Tier Entry, Upgrade and Downgrade triggers.

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Assign a tier manually

You can override a customer’s tier from Customers:
1

Open the customer

Go to Customers and click the customer.
2

Assign the tier

In the VIP tier card, click Assign tier. Pick a Tier, optionally set Expires at (optional) and add a Note (optional) with the reason.
3

Click Assign

The card now shows a Manual badge and when the override expires.
The expiry date sets both the override expiry and the retention expiry. Leave it empty for no expiry. Click Clear override to return the customer to automatic evaluation. See Customers.

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Reset all tiers

Under Reset VIP Tiers, click Reset All Tiers and confirm with Reset Tiers. Yuko recalculates every customer’s tier from their current points or spend history and places them in the tier they qualify for now. This can’t be undone.

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Limitations

  • The default tier can’t be deleted, and its threshold can’t be changed. You can rename it.
  • A Way to Earn can have only one campaign reward per tier.
  • Each tier can have only one store credit benefit.
  • Tier multipliers apply only to Ways to Earn with Tiers turned on. They don’t apply to points you add manually.
  • Multiplier booster campaigns can be set to Ignore if customer earned VIP tier multiplier. See Booster campaigns.

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Examples

  • Revenue-focused (Total amount spent, Lifetime):
    • Bronze: $0, 1x
    • Silver: $400, 1.5x, 5% off discount (one-time code)
    • Gold: $1,000, 2x, free shipping (automatic) and $10 store credit every month
  • Engagement-focused (Total points earned, Rolling year):
    • Bronze: 0 points, 1x
    • Silver: 1,000 points, 1.5x, plus a campaign reward of 3x on Write a review
    • Gold: 5,000 points, 2x, 5% cashback as store credit after every purchase
  • Frequency-focused (Order count, Calendar year with Include the last year):
    • Bronze: 0 orders
    • Silver: 3 orders, 200 bonus points on entry
    • Gold: 8 orders, a free product and a +100 bonus points campaign reward on Place an order

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Best practices

Keep it to 3–4 tiers. More tiers make each one feel less special.
Make higher tiers clearly better. A 1.1x multiplier rarely changes behaviour; 2x usually does.
Use campaign rewards to steer behaviour. A bigger multiplier on reviews or social follows for top tiers rewards the actions you want most.
Use the Tier Identifier segment to send VIP-only campaigns from Shopify or your email tool.
Set up a retention reminder. A workflow on VIP Tier Retention Warning gives customers a reason to buy before they lose their tier.

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FAQs

No. The default tier can’t be deleted and its threshold is fixed. You can rename it and change its multiplier, benefits and icon.
Usually, because the default tier has no threshold. A customer can show No tier in Customers, for example after a period reset with No Tier After Reset, until they’re evaluated again.
Yes. Yuko recalculates tiers, so some customers may move. Tell your customers about major changes so VIPs aren’t surprised.
A campaign reward replaces the tier’s default multiplier for that Way to Earn and can also add fixed bonus points. Ways to Earn without a campaign reward use the default multiplier.
Nothing until their retention window ends. Downgrades are skipped while the window is active. After it ends, the customer moves to the tier they qualify for, or loses their tier if you chose No Tier After Reset.
Yes. Yuko adds the identifier as a tag to customers in the tier, removes it when they leave, and keeps a Shopify customer segment for the tier up to date.

Ways to Earn

Configure how customers earn points across your store.

Ways to Redeem

Set up the rewards customers can redeem with their points.

Booster Campaigns

Run time-bound multipliers, bonuses and challenges on top of earning.

Loyalty Settings

Point labels, earning and revert statuses, exclusions and order tags.

Customers

View balances and activity, adjust points and assign tiers.

VIP Tiers

Reward your best customers with tier multipliers and benefits.

Book a Free Setup Call

Talk to our team for personalised setup help.Time: 30 minutes

Contact Support

Visit our support hub for help articles, live chat and ticket submission.

Browse the Guides

Documentation across loyalty, referrals, memberships and more.

Install Yuko

Add Yuko to your Shopify store from the Shopify App Store.