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Documentation Index

Fetch the complete documentation index at: https://docs.yuko.so/llms.txt

Use this file to discover all available pages before exploring further.

Where to find this: Shopify admin → Apps → Yuko Loyalty → Referral → Program Setup → Rewards

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Introduction

The referral program supports different reward types for the referrer (existing customer) and the friend (new customer). The two sides are configured independently — you don’t have to give the same kind of reward to both.

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What problem this solves

Referrers and friends have different motivations. Referrers want to feel rewarded for sharing; friends want a clear reason to convert. The right reward for one is rarely the right reward for the other.

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Available reward types for referrers

  • Amount discount — fixed dollar discount on next order.
  • Percentage off — percentage discount on next order.
  • Free shipping — removes shipping cost.
  • Free product — adds a specific product at no cost.
  • Points — credits the referrer’s loyalty points balance (most common).
  • Store credit — adds a wallet balance.

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Available reward types for friends

  • Amount discount — fixed dollar discount.
  • Percentage off — percentage discount.
  • Free shipping — removes shipping cost.
  • Free product — adds a specific product at no cost.
Friend rewards are discount-based only — they’re applied as the new customer checks out for the first time.

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Configuration options

For both referrer and friend rewards, you can set:
  • Reward value — the dollar / percent / point amount.
  • Minimum purchase (friend rewards) — friend must spend at least this to qualify.
  • Reward expiry — how long after issuance the reward stays valid.
  • Maximum redemptions per referrer — cap how many friends one customer can refer for the reward.

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Decision guidance

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Picking the referrer reward

Best for engagement-led programs. Slots into the existing loyalty economy and lets the referrer redeem on whatever they want.
Best for premium brands. Feels like “cash on file” and avoids the discount-coupon vibe.
Best when you want quick conversion of the referrer back to a purchase.
Best for high-tier referrers who already buy regularly.

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Picking the friend reward

Predictable and easy to communicate. “Get $10 off your first order.”
Best for high-AOV stores where 10–20% is meaningful in absolute terms.
Best where shipping is a known cart-abandonment driver.
Best for product launches and discovery items — puts a specific item in the friend’s hand.

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Combinations that work

Referrer rewardFriend rewardWhy it works
500 points$10 offEngagement-focused; ties referrer back to loyalty program
$20 store credit15% offDiscount-led; clean for premium brands
Free productFree shippingNon-cash; reads like a gift on both sides

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How it works

  • Both rewards are issued when the friend’s first order is paid.
  • If the order is refunded, both rewards are reversed.
  • VIP multipliers apply to point-based referrer rewards.
  • Friend rewards are issued as Shopify discount codes.

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Limitations

  • Friend rewards must be discount-based — you cannot award points to a brand-new customer.
  • The friend reward is single-use; subsequent orders don’t reuse it.
  • One-active-referral per friend.

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Examples

  • Engagement program: Referrer earns 500 points, friend gets $10 off.
  • Premium DTC: Referrer earns $20 store credit, friend gets 15% off + free shipping.
  • Launch promo: Referrer earns a free trial-size product, friend gets free shipping + 10% off.

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Best practices

Don’t make either side feel cheap. A 1discountlookslikeafee.</Tip><Tip>∗∗Matchperceivedvalueonbothsides.∗∗Wildlyasymmetricrewards(e.g.,freeproductforfriend,1 discount looks like a fee.</Tip> <Tip>**Match perceived value on both sides.** Wildly asymmetric rewards (e.g., free product for friend, 1 to referrer) hurt referrer motivation.

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FAQs

No — friend rewards are discount-based only. The friend can earn points the normal way after their first order.
No — one configuration per program. Use Workflows for more complex referral flows.

Program Setup

Configure rewards, sharing, fraud prevention and tracking.

Reward Types

Pick the right reward for the referrer and the friend.

Storefront Widget

Add the share widget to your storefront.

Book a Free Setup Call

Talk to our team for personalised setup help.Time: 30 minutes

Contact Support

Visit our support hub for help articles, live chat and ticket submission.

Browse the Guides

Documentation across loyalty, referrals, memberships and more.

Install Yuko

Add Yuko to your Shopify store from the Shopify App Store.