Skip to main content
Where to find this: Shopify admin → Apps → Yuko Loyalty → Analytics

​
Introduction

Analytics shows how your loyalty program performs over time. Pick a date range, compare periods, open a report for any metric to see the rows behind it, and export them as CSV. Analytics is labelled Beta in the app. The quick totals on the home screen are covered in Dashboard.
Analytics and some of its tabs are available on select plans. When a metric isn’t included in your plan, its card is blurred and its report shows Report locked.

​
Overview

Analytics has six tabs:

​
How to use Analytics

​
Pick a date range

Use the date picker at the top right. The presets are Today, Yesterday, Last 7 days, Last 30 days, Last 90 days and Last 365 Days, or choose Custom and enter Since and Until dates. The default is the last 30 days. Metric cards show the change versus the previous period of the same length (vs last period).

​
Compare periods (Retention tab)

On the Retention tab, and on Retention reports, a comparison picker appears next to the date range:
  • No comparison
  • Previous period: the same number of days immediately before your range.
  • Previous year: the same dates one year earlier.
  • Custom: your own Since and Until dates.

​
Read a metric

Hover over a metric’s title to see its description. Headline metric cards also show the formula. The metric definitions below list them all.

​
Open a report

1

Click View report

Most cards have a View report button. It opens a full page for that metric.
2

Adjust the filters

Change the date range, and on stores with VIP tiers, filter by tier. Points Expiring and Rewards Expiring use a forward-looking window instead: Next 14 days, Next 30 days, Next 60 days or Next 90 days.
3

Review the data

The report shows the metric total with its change, a Trend chart and a table of the underlying records. Use Search records to find a customer or order.
4

Click Export CSV

Yuko downloads the rows in the table, including your search and tier filter. Reports with a customer column also include Email, Phone and Shopify customer ID.

​
Tabs in detail

​
Overview

  • Loyalty Health Score: an overall 0–100 grade for your program, averaging four rates: Earning, Redemption, Reward Usage and Repurchase. A score of 70 or more is Healthy, 40–69 is Watch and below 40 is At risk. Each rate also has its own tile with a score out of 100 and a target.
  • Cards: Loyalty driven revenue, Member Orders, Member AOV, Loyalty Incentivized Revenue, Referral Revenue, Membership Revenue, New Members, Repeat Purchase Rate and Returning Orders %.

​
Loyalty

Incentivized Revenue (with Attribution Rate), Discounts Used, Member Growth and Activities Completed.

​
Points

  • Points Issued, Points Redeemed (with Points Redeemed %), Redemption Count and Discounts Issued vs Used.
  • Current program snapshot: Outstanding Balance and Points Owed. These are live balances as of today and aren’t affected by the date filter.
  • Forward-looking expiry: Points Expiring and Rewards Expiring. Pick a horizon on each card; it’s independent of the date filter.

​
Tiers

Customers in the tiers, Tier Upgrade Rate, AOV by Tier and Referrals by Tier.

​
Referrals

The Referral funnel, Referrals Claimed, Referrals Completed, Referrals per Member and Top Advocates.

​
Retention

Repurchase Rate, Avg Member LTV and Purchase Frequency.

​
Metric definitions

​
Best practices

Check the Health Score monthly. A drop in one sub-rate, such as Reward Usage, points to a specific fix, such as making rewards easier to find.
Plan around expiry. Use Points Expiring to time a reminder email or workflow before customers lose their balance.
Filter reports by tier to see whether VIP customers really order more and spend more.
Export before campaigns. A CSV of top advocates or expiring points makes a ready-made audience list.

​
FAQs

That metric isn’t included in your current plan. Hover over it to see why it’s locked.
They’re live snapshots as of today. The date filter only affects period-based metrics.
The comparison picker appears on the Retention tab and Retention reports. Other cards show the change versus the previous period of the same length.
The same columns as the report table, filtered by your date range, tier filter and search. Customer-level reports add Email, Phone and Shopify customer ID.

Dashboard

Setup checklist and headline totals.

Customers

View individual balances, tiers and activity.

Book a Free Setup Call

Talk to our team for personalised setup help.Time: 30 minutes

Contact Support

Visit our support hub for help articles, live chat and ticket submission.

Browse the Guides

Documentation across loyalty, referrals, memberships and more.

Install Yuko

Add Yuko to your Shopify store from the Shopify App Store.