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Where to find this: Shopify admin → Apps → Yuko Loyalty → Membership → Emails
Paid memberships have four built-in emails, one for each change to a member’s subscription. They start inactive. Switch them on in Membership → Emails and edit them in the Template Editor. Leave the delay at 0 to send immediately.

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Membership created

Sent when: a new subscription contract is created, meaning the customer has just bought a membership plan. Default subject: Welcome to {{ membership_name }}, {{ first_name }}! Default title: Your membership is now active Default message: Welcome → the {{ membership_name }} membership is active → overview of the perks → visit your account to explore them. Useful shortcodes: {{ membership_name }}, {{ membership_benefits }}, {{ benefit_1_name }}, {{ membership_price }}, {{ billing_interval }}, {{ next_billing_date }}.
Lead with the benefits, not the price. The member has just paid, so remind them what they get.

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Membership upgraded

Sent when: a member switches to a plan that comes later in your plan order on the Plans tab. Yuko uses that order, not the price, to decide what counts as an upgrade. Default subject: You’ve upgraded to {{ membership_name }}, {{ first_name }}! Default title: Your membership upgrade is active Default message: The membership is now {{ membership_name }} → the new benefits are live today. Useful shortcodes: {{ membership_name }}, {{ previous_price }}, {{ membership_price }}, {{ membership_benefits }}.

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Membership downgraded

Sent when: a member switches to a plan that comes earlier in your plan order on the Plans tab. Default subject: Your membership plan has changed, {{ first_name }} Default title: Your membership plan has been updated Default message: The membership has changed to {{ membership_name }} → the member keeps that plan’s benefits → they can change plan from their account. Useful shortcodes: {{ membership_name }}, {{ previous_price }}, {{ benefits_lost }}, {{ benefits_retained }}.
Keep the tone neutral. Spell out what they keep ({{ benefits_retained }}) before what they lose.

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Membership cancelled

Sent when: a member’s subscription contract is cancelled. Default subject: Your {{ membership_name }} membership has been cancelled, {{ first_name }} Default title: Your membership has been cancelled Default message: Confirms the cancellation → benefits are no longer active → thanks them, and they’re welcome back anytime. Useful shortcodes: {{ membership_name }}, {{ cancellation_reason }}, {{ member_since }}, {{ subscription_status }}.
Leave the door open. Add a CTA URL to your membership page so customers can rejoin in one click.

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Best practices

Use the benefit slots for a clean list. {{ benefit_1_name }} to {{ benefit_10_name }} (and the matching _description shortcodes) let you lay out benefits exactly how you want. Empty slots print nothing.
Turn on Membership created first. It’s the email every new member gets.

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FAQs

There’s no built-in email for those. Build a workflow on the Membership Paused or Membership Reactivated trigger.
From the benefits on the membership plan. Each benefit fills one numbered slot.

Loyalty Emails

Points earned and redeemed, tier unlocked, expiry, birthday and anniversary.

Referral Emails

Referrer welcome, friend reward unlocked and referrer reward issued.

Membership Emails

Membership created, upgraded, downgraded and cancelled.

Template Editor

Edit content and delays, send a test, or use the Advanced Editor.

Shortcodes Reference

Every shortcode by group, including redemption links.

Email Settings & Custom Domains

From name, Reply-To, default From address and your own sending domain.

Book a Free Setup Call

Talk to our team for personalised setup help.Time: 30 minutes

Contact Support

Visit our support hub for help articles, live chat and ticket submission.

Browse the Guides

Documentation across loyalty, referrals, memberships and more.

Install Yuko

Add Yuko to your Shopify store from the Shopify App Store.