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Where to find this: Shopify admin → Apps → Yuko Loyalty → Loyalty → Booster Campaigns

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Overview

Booster campaigns are loyalty promotions that layer on top of your standard Ways to Earn. Where a Way to Earn is always on and quietly rewards every qualifying action, a booster is a campaign — time-windowed, targeted, and designed to move a specific metric over a specific period. Where a discount cuts price, a booster increases the points reward. The customer pays the same; they earn more.

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Why you need them?

Loyalty programs work in the background. They reward customers reliably, but they rarely create urgency. When you need to drive a near-term result — a slow week, a launch, a winback push — the only lever most stores reach for is a discount. Discounts work, but they train customers to wait. Run enough of them and your customers learn to never buy at full price. Boosters give you the same urgency-and-results lever as a discount — without touching your margin or training customers to wait. They’re the loyalty-native answer to “we need to drive sales this week.”

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When to use them?

  • You need a near-term lift in revenue without discounting.
  • You’re launching a new product or collection and want focused earning on it.
  • You’re running a campaign during a high-stakes period (BFCM, holidays, anniversaries).
  • You want to give your VIP tier or new members a permanent earning advantage.
  • You want to automatically catch returning customers or first-time buyers with a meaningful welcome bonus.

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The 8 booster types

Multiplier

Earn 2x, 3x or more on orders during a window.

Bonus Flat

Fixed bonus points on each qualifying action.

Spending Goal

Reward customers for hitting a spend target.

Order Frequency

Reward N orders inside a time window.

Streak

Reward consecutive periods of activity.

Multi-Action Challenge

Complete diverse actions to earn a bonus.

Dormant Reactivation

Auto-bonus when inactive customers return.

First Purchase Boost

Elevated earning on a customer’s first order.

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How boosters work

Every booster campaign has the same four ingredients:
  1. A type — multiplier, bonus flat, spending goal, order frequency, streak, multi-action challenge, dormant reactivation, or first purchase boost.
  2. A schedule — a one-time window, a recurring pattern (weekly / monthly / quarterly), or always-on.
  3. Targeting (optional) — which customers qualify, by VIP tier, customer tag, lifetime spend, or membership status.
  4. Product scope (optional) — which products or collections it applies to.
When a qualifying action fires (e.g., an order is placed), Yuko checks every active booster campaign in order, applies the matching ones, and credits the customer with the bonus.

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When to use a booster vs. a Way to Earn

You want to…Use
Reward every qualifying action, alwaysWay to Earn
Drive a result over a specific window or for a specific cohortBooster Campaign
Give VIP members a permanent earning advantageBooster Campaign (always-on, tier-targeted)
Reward a customer’s first orderBooster Campaign — First Purchase Boost
Recover customers when they return after being inactiveBooster Campaign — Dormant Reactivation
Drive AOV (basket size)Booster Campaign — Spending Goal
Drive purchase frequencyBooster Campaign — Order Frequency or Streak

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Stacking with VIP tiers and other campaigns

By default, booster campaigns stack with VIP tier multipliers and with each other. You can set a campaign to exclusive if you want it to be the only multiplier in effect during its window — useful for headline campaigns where you don’t want VIP customers to compound to extreme multiplier values.

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Get started

  1. Pick a booster type from the list above.
  2. Open Apps → Yuko Loyalty → Loyalty → Booster Campaigns and click New booster.
  3. Configure the schedule, targeting, and product scope.
  4. Toggle Active and click Save.
The campaign begins crediting points the moment the window opens (or immediately, for always-on campaigns).

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Best practices

Start with one or two boosters. A storefront with five overlapping boosters dilutes attention and confuses your earning math.
Use a multiplier instead of a discount the next time you’d reach for a percentage off. Same urgency, no margin hit.
Reserve “always-on” boosters for cohorts — VIP members, first-30-days customers, paid members. Always-on store-wide boosters become invisible.
Test with a real customer record before launching publicly. Booster math compounds in ways you don’t always anticipate.

Multiplier

Earn 2x, 3x or more on orders during a window.

Bonus Flat

Fixed bonus points on each qualifying action.

Spending Goal

Reward customers for hitting a spend target.

Order Frequency

Reward N orders inside a time window.

Streak

Reward consecutive periods of activity.

Multi-Action Challenge

Complete diverse actions to earn a bonus.

Dormant Reactivation

Auto-bonus when inactive customers return.

First Purchase Boost

Elevated earning on a customer’s first order.

Ways to Earn

Configure how customers earn points across your store.

Ways to Redeem

Set up reward types customers can redeem with their points.

Program Settings

Define points labels, currency, and customer eligibility.

Customers

View balances, activity, and adjust points manually.

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