Bonus Flat Booster

​

Overview

Add a fixed bonus to each qualifying action during the window — e.g., +50 points on every order this weekend. The customer’s base earning still applies; the flat amount sits on top.

​

Why you need it?

Multipliers are powerful, but they ask the customer to do mental math. “2X on a $40 order with my 1-point-per-$1 rate is… 80 points” is a cognitive lift, especially in fast-moving email or SMS copy. A flat bonus is a single number. “+50 points on this order” is concrete, requires no math, and fits the headline of an email subject line. When your communication needs to convert at a glance, flat usually beats multiplier.

​

When to use it?

• Your campaign copy needs a headline number (“+100 points this week”).
• You want the bonus value to be the same regardless of basket size.
• Your base earning rate is small (e.g., 1 point per $1) where multipliers feel underwhelming.
• You’re running paid members an always-on baseline bonus on top of regular earning.
• You want a predictable points cost per redeemed action (easier to model the program economy).

​

How to configure it?

​

Use cases / Examples

​

One-time uses

1. Black Friday flat boost During BFCM, set +200 points per order. Customers know exactly what they’re getting; no “you earn 2X your base rate” ambiguity. Pairs especially well with email subject lines: “+200 points on every order this week.” 2. Email blast pairing Send an email blast announcing “+100 points on your next order this week.” The flat number translates directly from email subject to checkout receipt, which makes the email feel honest and increases open-to-buy. 3. Launch-week bonus +75 points per order during the first week of a product launch. Layer with collection scope to focus the bonus on the new launch range. 4. Birthday week bonus Combine targeting (customer tag: birthday_week) with a flat +50 bonus on any order during the customer’s birthday week. Each customer feels personally rewarded.

​

Recurring uses

5. First-Tuesday loyalty bonus +25 points on every order on the first Tuesday of every month. Predictable enough that your best customers learn it and plan around it. Pairs well with a monthly newsletter cadence. 6. Newsletter Wednesday +50 points on Wednesdays when you send your newsletter. The bonus is the email’s reason to exist — open rate, click-through, and same-day order rate all go up together.

​

Always-on uses

7. Member-only baseline +10 points on every order for paid members. Stacks transparently on top of base earning and signals that membership is paying off every time they buy. 8. Second-order bonus Always-on +50 points on a customer’s second order. The 1stₒ2nd repeat is the most fragile transition in the customer lifecycle; a flat bonus right then is one of the highest-leverage interventions in the program.

​

How to promote it

The big advantage of a flat bonus is that the headline writes itself. Use that.

​

Storefront — start with Loyalty Nudges

The Loyalty Nudges widget puts your active bonuses in front of every visitor through a pinned strip and slide-up drawer on every page. Enable it once and the +100 (or whatever amount) shows up automatically for both members and visitors. The Floating Launcher and Cart Redeem widget also surface active boosters. A homepage banner with the exact bonus and dates adds reinforcement.

​

Email — lead with the bonus number

Pair the flat bonus with an email through your ESP. Klaviyo is the strongest pairing because Yuko pushes loyalty data into Klaviyo automatically (see Klaviyo integration) — segment by tier, balance or activity without extra work.

• Subject line: the number is the subject. “+100 points on every order this week”. No mystery, no math.
• Body: repeat the bonus, the dates, and a single CTA. Short emails outperform long ones when the value is concrete.
• Send to: all opted-in customers; segment by tier if the bonus is tier-gated.

​

WhatsApp — last-call urgency

If you’ve connected a WhatsApp provider, reserve WhatsApp for the last 24 hours: “+100 points on every order ends tonight. Order here: [link]”. The flat number translates cleanly to WhatsApp’s short message format.

​

Reminder cadence

For a 7-day window: enable Loyalty Nudges + launch email D-0 → mid-window reminder D-3 → last-call WhatsApp + email D-6. For always-on member bonuses, announce once in the membership welcome email and let Loyalty Nudges + the other widgets surface the bonus from there — no recurring promotion needed.

​

Next Steps