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Where to find this: Shopify admin → Apps → Yuko Loyalty → Loyalty → Programs → Booster Campaigns → Create campaign → Dormant Reactivation

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Overview

When a customer who has been inactive for a set number of days comes back and places an order (or writes a review), they automatically get a reward. For example: no order in 60 days → 200 bonus points on the return order. The campaign catches every returning customer who matches the inactivity threshold.

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Why you need it?

Most winback campaigns are email-driven: segment, write, send, hope. They work, but they don’t always reach the customer when they’re ready to buy. Dormant Reactivation handles the reward side automatically. The customer returns, the reward lands, and your “welcome back” message can quote exactly what they earned.

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When to use it?

This is one of the few boosters worth running all the time. The main decisions are the inactivity threshold and the reward size.
  • You have a meaningful base of customers who have drifted away.
  • You have high-value customers worth recovering.
  • You sell replenishment categories where a missed reorder is an early sign of churn.

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How to configure it?

1

Open Booster Campaigns

Go to Apps → Yuko Loyalty → Loyalty → Programs. In the Booster Campaigns section, click Create campaign and select Dormant Reactivation.
2

Fill in Campaign Details

Enter a Campaign Name (internal) and an optional Description.
3

Choose the qualifying action

Under Qualifying action (what triggers the reactivation reward), pick Place an order or Write a review. For Place an order, you can check Set a minimum order amount; only orders above this amount trigger the reward. The qualifying action can’t be changed after the campaign is saved.
4

Set the inactivity threshold

Inactivity Threshold is the number of days (14–365) the customer must have been inactive to qualify. Common values:
  • 30 days — early lapsers
  • 60–90 days — noticeable disengagement
  • 180–365 days — deep sleepers worth an aggressive offer
5

Add the reward

Click Add Reward and choose Amount discount, % off discount, Free shipping, Free product, Bonus points or Store credit (Shopify only).
6

Set targeting and limits (optional)

Add Targeting Rules (for example Min lifetime spend to focus on valuable customers). With Place an order, Products and Collections rules are also available. Set Max participants and Max completions per customer if needed.
7

Set the schedule

Evergreen (always on) is the usual choice. One-time and Recurring (by weeks or months) are also available.
8

Review display, stacking, publishing and icon

The Body text widget label defaults to “Welcome back — place an order to earn [reward].” Tokens: [title], [reward], [points_label].
9

Save

Status is enabled by default. Click Save.

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How it works

  1. A targeted customer completes the qualifying action while the campaign is active.
  2. Yuko looks up their previous order (or previous review, if the qualifying action is Write a review) and counts the days since then.
  3. If the gap is at least the Inactivity Threshold, the reward is issued. The Participants tab shows how many days the customer was idle.
  4. Customers with no previous order (or review) don’t qualify, because there’s no earlier activity to measure from. Use First Purchase Boost for first-time buyers.

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Use cases / Examples

1. Early lapser net. 30 days, Place an order → 200 bonus points. Catches customers who skipped a routine purchase before they fully disengage. 2. Quarterly winback. 90 days → $10 off the next order. 3. Annual reactivation. 365 days with a Min lifetime spend rule → a free product. Reserved for valuable customers who have been away a long time. 4. Review comeback. Write a review, 60 days → 100 bonus points, to bring quiet reviewers back.
Layer campaigns at different thresholds (for example 30, 90 and 365 days) with escalating rewards. A long-absent customer meets several thresholds at once, so uncheck Stackable with other campaigns on these campaigns and order the list with the most generous one at the top if you want only one reward to apply.

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How to promote it

The reward is automatic, but customers still need a reason to come back.
  • Email: run a winback flow through your ESP that mentions the reward. Yuko syncs loyalty data to Klaviyo, so you can segment by points balance and activity.
  • WhatsApp: if you’ve connected a WhatsApp provider, a short personal message to long-lapsed, high-value customers works well.
  • Storefront: with Show in loyalty widget checked, returning customers see the campaign in the Loyalty Nudges widget, the Floating Rewards launcher and customer account page.

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FAQs

14 days. The maximum is 365 days.
No. Dormant Reactivation needs a previous order (or review) to measure inactivity from.
Yes, if Max completions per customer is blank or higher than 1 and they go inactive again.

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Next Steps

Booster Campaigns overview

Schedule, targeting, stacking and display settings shared by all boosters.

First Purchase Boost

Reward first-time buyers.

Klaviyo

Build winback emails with Yuko loyalty data.

Customers

Look up a customer’s activity and points history.

Book a Free Setup Call

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Contact Support

Visit our support hub for help articles, live chat and ticket submission.

Browse the Guides

Documentation across loyalty, referrals, memberships and more.

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