Dormant Reactivation Booster

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Overview

When a customer who’s been inactive for a defined period returns and places an order, they get an automatic bonus — e.g., inactive 60 days, +200 points on return. The campaign runs continuously and catches every returning customer who matches the inactivity threshold; there’s no scheduled window to manage.

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Why you need it?

Most winback campaigns are email-driven — segment, write, send, hope. They work, but they’re work, and they don’t always reach the customer when they’re ready to buy. Dormant Reactivation handles the reward side automatically. The customer returns and places an order, the bonus lands, the activity feed shows it, and your “welcome back” email (if you send one) can quote the exact bonus they earned. The campaign is silent until it isn’t.

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When to use it?

This is one of the few boosters you should probably always be running. The only real question is the inactivity threshold and the bonus size. Use multiple campaigns layered on different thresholds to catch customers at every stage of drift.

• You operate any store with a non-trivial customer base — anyone you’ve lost is a candidate.
• You have high LTV customers worth aggressively recovering.
• You sell replenishment categories where a missed reorder is a leading indicator of churn.
• You’re a paid-membership store and care about reactivation harder than the rest.

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How to configure it?

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Use cases / Examples

1. Early lapser net (30 days inactive) +200 points on the return order. Catches customers who skipped a routine purchase before they fully disengage. Cheapest and most preventive; works for most stores. 2. Quarterly winback (90 days inactive) +500 points on the return order. The classic “deep sleep” threshold — the customer has drifted but probably hasn’t actively left. A 500-point bonus is enough to be noticed without overpaying. 3. Annual reactivation (365 days inactive) +1,000 points plus a free-shipping reward on return. Hasn’t bought in a full year — treat the return order as a priority. Aggressive bonuses here usually win out because the only alternative is losing the customer. 4. High-LTV recovery (top-tier customers, 90 days inactive) For Diamond / top-tier members specifically: 90 days of silence triggers a bigger bonus than the regular 90-day campaign (e.g., +1,500 instead of +500). High-LTV churn is dramatically more expensive than acquisition; over-invest in the recovery. 5. Member-only reactivation (paid members, 60 days inactive) For paid membership customers who’ve gone quiet for 60 days: chunky bonus + a personal email. Members are paying not to use what they’re paying for — treat that as an emergency. 6. Replenishment-category catch (45 days inactive, consumables) For stores selling consumables (coffee, supplements, beauty), 45 days is roughly the “ran out, didn’t restock” window. Set the threshold there to catch the natural reorder moment with a small bonus that tips them back to you instead of an alternative.

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How to promote it

Dormant Reactivation is the unique case among boosters: there’s no campaign launch announcement. The campaign runs silently and is invisible until a customer returns. Your promotion strategy is winback emails — the booster takes care of the reward, your job is to remind inactive customers you still exist.

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Email — your winback engine

Run a winback flow through your ESP. Klaviyo is the strongest pairing because Yuko pushes yuko_total_spent, yuko_joined_at, yuko_points_balance and yuko_vip_tier profile properties to every Klaviyo profile (see Klaviyo integration). You can segment customers by inactivity duration and tier, and your reactivation email can quote the customer’s exact points balance to remind them what’s waiting.

• 30-day winback email: soft tone, “haven’t seen you in a while”. Reference their points balance: “Your 240 points are still here.”
• 90-day winback email: raise the stakes — mention the bonus they’ll earn when they return: “We’ll add 500 points to your account on your next order.”
• 365-day winback email: aggressive recovery. Mention the bigger bonus plus free shipping. This is your last clean shot.

The Dormant Reactivation campaign credits the bonus automatically the moment they order, so the email’s only job is to get them to click.

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WhatsApp — for 90+ day inactives

If you’ve connected a WhatsApp provider, WhatsApp is well-suited to deeper winback because it’s personal in a way email isn’t. “Hey [first_name] — your 500-point bonus is waiting. Use it before the end of the month.” For high-LTV customers who’ve gone quiet, WhatsApp converts dramatically better than email. Don’t use WhatsApp at the 30-day threshold — it’ll feel intrusive for someone who’s only briefly stepped away. Reserve it for the deeper sleepers.

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Storefront — not your battleground

Inactive customers aren’t on the storefront. Focus your promotion budget on outbound channels (email, WhatsApp, retargeting ads) — the storefront widgets are for people already on-site.

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Reminder cadence

Run a 3-email winback flow per inactivity threshold:

• 30 / 60 / 90 days inactive — initial reminder email
• 7 days later — follow-up with featured products
• 14 days after that — final, with bigger urgency

For 365-day inactives, a single high-effort email + WhatsApp message typically outperforms a multi-touch flow. They’re either ready to come back or they’re not.

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Next Steps