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Where to find this: Shopify admin → Apps → Yuko Loyalty → Loyalty → Programs → Booster Campaigns → Create campaign → First Purchase Boost

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Overview

A First Purchase Boost issues an extra reward when a customer places their first order, on top of the normal Place an order points. The reward can be bonus points, a discount for the next order, free shipping, a free product or store credit. There are no type-specific settings: you choose the reward, and optionally who qualifies.

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Why you need it?

The first order is the most fragile moment in the relationship; the customer is still deciding whether your brand is worth a second visit. A standard program rewards the first order like any other. A First Purchase Boost makes the program immediately tangible: “they already gave me 500 points and I haven’t even unboxed yet.” That tangibility is what drives the second order.

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When to use it?

This is another booster worth running all the time.
  • First-to-second order conversion is your key retention metric.
  • You’re launching your loyalty program and want new customers to see the value right away.
  • You run paid memberships and want joining to feel worth it on day one.

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Before you start

The Place an order Way to Earn is enabled. If it’s off, this type is greyed out in the Create Booster Campaign picker.

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How to configure it?

1

Open Booster Campaigns

Go to Apps → Yuko Loyalty → Loyalty → Programs. In the Booster Campaigns section, click Create campaign and select First Purchase Boost.
2

Fill in Campaign Details

Enter a Campaign Name (internal) and an optional Description.
3

Add the reward

Click Add Reward and choose Amount discount, % off discount, Free shipping, Free product, Bonus points or Store credit (Shopify only). You can add more than one reward.
4

Set targeting (optional)

Add Targeting Rules, for example Customer Tags or Membership, or Products / Collections rules to require the first order to contain certain items. Set Max participants if you want to cap the campaign. Each customer can only complete it once, so there is no Max completions per customer field.
5

Set the schedule

Evergreen (always on) is the usual choice. Use One-time for a launch period (for example, a bigger first-order reward during your program launch month).
6

Review display, stacking, publishing and icon

The Body text widget label defaults to “Place your first order to unlock [reward].” Tokens: [title], [reward], [points_label].
7

Save

Status is enabled by default. Click Save. The boost applies to first orders placed from now on.

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How it works

  1. A targeted customer places an order while the campaign is active.
  2. Yuko checks it is the customer’s first order (their only order that hasn’t been refunded).
  3. If so, the reward is issued and the customer is marked Completed in the Participants tab.
  4. The boost fires only once per customer.

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Use cases / Examples

1. Flat onboarding bonus. +500 Bonus points on the first order. The customer knows the exact reward before checking out. 2. Second-order hook. An Amount discount ($10 off) issued on the first order, to use on the second. It gives the customer a concrete reason to come back. 3. Member welcome. A Membership rule with Free shipping as the reward, so paid members feel the benefit straight away. 4. Category starter. A Collections rule so only first orders containing your starter-kit collection qualify.

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How to promote it

The boost rewards a specific moment, so non-customers need to see it.
  • Storefront: with Show in loyalty widget checked, the Loyalty Nudges widget, the Floating Rewards launcher and customer account page show the offer to signed-in customers.
  • Email: mention the first-order reward in your welcome series. Yuko syncs loyalty data to Klaviyo so you can target customers who signed up but haven’t ordered.

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FAQs

No. Multiplier rewards are only available for Multiplier and Product & Collection Multiplier campaigns. Use Bonus points for a fixed extra amount.
The customer’s first order in your store that hasn’t been refunded. Customers who already ordered before the campaign started don’t qualify.
There’s no signup-source rule. Use Customer Tags if your signup flow tags customers.

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Next Steps

Booster Campaigns overview

Schedule, targeting, stacking and display settings shared by all boosters.

Sign Up

Reward customers for creating an account.

Dormant Reactivation

Reward customers who come back after a long break.

Loyalty Nudges

Show the first-order offer on every storefront page.

Book a Free Setup Call

Talk to our team for personalised setup help.Time: 30 minutes

Contact Support

Visit our support hub for help articles, live chat and ticket submission.

Browse the Guides

Documentation across loyalty, referrals, memberships and more.

Install Yuko

Add Yuko to your Shopify store from the Shopify App Store.