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Documentation Index

Fetch the complete documentation index at: https://docs.yuko.so/llms.txt

Use this file to discover all available pages before exploring further.

Where to find this: Shopify admin → Apps → Yuko Loyalty → Loyalty → Ways to Earn → Anniversary

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Introduction

Reward customers each year on the anniversary of joining your store. It’s a powerful loyalty signal: you’re remembering them, and you’re paying for the relationship.

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What problem this solves

Most stores never thank customers for sticking around. Anniversary points create a structural moment of appreciation tied to a date the customer doesn’t even remember setting.

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When to use

  • You have customers who’ve been around for at least a year.
  • You want a recurring engagement moment that doesn’t depend on collecting birthdays.
  • You want to reward long-term loyalty without standing up VIP tiers.

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Overview

  • Yearly bonus on the customer’s signup anniversary.
  • Based on the Shopify customer’s created_at date.
  • Optional points expiry.

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Before you start

Yuko app is installed on your Shopify store — see Install Yuko on Shopify.
The Yuko Theme App Embed is enabled in your active theme.
Your loyalty program is enabled at Shopify admin → Apps → Yuko Loyalty → Loyalty → Settings.
Points label and currency are configured.

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Setup guide

1

Open the campaign

In your Shopify admin, go to Apps → Yuko Loyalty → Loyalty → Ways to Earn → Anniversary.
2

Set details and points

Enter a campaign name, description and points value (e.g., 150).
3

Set expiry (optional)

A 30–60 day expiry creates a redemption window.
4

Save & activate

Toggle Active and click Save.

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How it works

  • Yuko checks each customer’s created_at date daily.
  • If today’s month + day matches the customer’s signup, points are credited.
  • A points-earned email can be sent if enabled.

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Decision guidance

  • Pair with VIP — a tier-based multiplier on the anniversary bonus is a strong signal of preferred status.
  • Combine with an email acknowledging the milestone (“3 years with us!”).

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Limitations

  • Imported customers without a created_at value (rare) won’t trigger the campaign.
  • Year is matched on month + day only; leap-day signups are awarded on Feb 28 in non-leap years.

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Examples

  • An apparel brand awards 200 anniversary points with a 60-day expiry, paired with a “Thank you for sticking with us” email.

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Best practices

Send a thank-you email alongside. The bonus is the carrot; the email is the moment.

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FAQs

The Shopify customer’s account creation date.
No. The campaign only fires going forward, on the next matching date.

Ways to Earn

Configure how customers earn points across your store.

Ways to Redeem

Set up reward types customers can redeem with their points.

Program Settings

Define points labels, currency, and customer eligibility.

Customers

View balances, activity, and adjust points manually.

Book a Free Setup Call

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Contact Support

Visit our support hub for help articles, live chat and ticket submission.

Browse the Guides

Documentation across loyalty, referrals, memberships and more.

Install Yuko

Add Yuko to your Shopify store from the Shopify App Store.