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Where to find this: Shopify admin → Apps → Yuko Loyalty → Loyalty → Programs → Ways to earn → Add another way → Anniversary

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Introduction

Reward customers each year on the anniversary of joining your store. It’s a simple way to thank customers for sticking around.

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What problem this solves

Most stores never thank customers for staying loyal. Anniversary points create a yearly moment of appreciation tied to a date you already have.

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When to use

  • You have customers who’ve been with you for at least a year.
  • You want a yearly engagement moment that doesn’t depend on collecting birthdays.
  • You want to reward long-term customers without setting up VIP tiers.

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Overview

  • Yearly bonus on the anniversary of the customer’s account creation.
  • Based on the date the customer account was created in Shopify.
  • Optional points expiry and VIP tier multipliers.
  • Available on select plans.

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Before you start

Yuko app is installed on your Shopify store — see Install Yuko on Shopify.
The Yuko Theme App Embed is enabled in your active theme — see Theme App Embed.
Your loyalty program is enabled under Loyalty Program Status at Shopify admin → Apps → Yuko Loyalty → Loyalty → Programs.
Your point labels are set in Loyalty Settings.

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Setup guide

1

Add the way to earn

In your Shopify admin, go to Apps → Yuko Loyalty → Loyalty → Programs. In Ways to earn, click Add another way and pick Anniversary.
2

Fill in Basic Details

  • Campaign Name — shown to customers on the storefront. You can use [earn_value] and [points_label], for example Earn [earn_value] [points_label].
  • Description — short copy shown with the way to earn.
3

Set the points

Enter Points to earn on anniversary (a whole number, at least 1).
4

Set Expiry (optional)

Turn on Expiry, then set Expire after and a Period (Day, Week, Month or Year). Expiry is available on select plans.
5

Review the side panel

  • Status — on by default.
  • Icon — Default, or Custom to upload your own (JPG, PNG, GIF or WEBP, under 1 MB).
  • Tiers — turn on to apply VIP tier multipliers to this way to earn.
6

Save

Click Save.

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How it works

  • Yuko runs a daily check for customers whose account creation date (month and day) is today.
  • Customers earn from their first anniversary onward; nothing is awarded in the year the account was created.
  • Each customer earns once per year.
  • Accounts created on 29 February are rewarded on 1 March in non-leap years.
  • You can also send the Anniversary Reminder email and use the Anniversary Reminder trigger in Shopify Flow.
With Tiers on and VIP tiers enabled, customers in a tier earn the tier’s multiplier for this way to earn, plus any bonus points the tier sets for it. The extra points appear as a separate tier bonus entry.

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Decision guidance

  • Turn on Tiers so VIP customers get a bigger anniversary bonus.
  • Combine with an email acknowledging the milestone (“3 years with us!”).

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Limitations

  • Based on the Shopify account creation date, not the first order date.
  • No points for anniversaries that passed before you enabled it.
  • Excluded customers don’t earn.
  • You can have one Anniversary way to earn.

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Examples

  • An apparel brand awards 200 anniversary points with a 60-day expiry, alongside a thank-you email.

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Best practices

Send a thank-you email alongside. The points are the gift; the email makes the moment.

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FAQs

The date the customer’s account was created in Shopify.
No. Customers earn on their next anniversary after you enable it.

Ways to Earn

Configure how customers earn points across your store.

Ways to Redeem

Set up the rewards customers can redeem with their points.

Booster Campaigns

Run time-bound multipliers, bonuses and challenges on top of earning.

Loyalty Settings

Point labels, earning and revert statuses, exclusions and order tags.

Customers

View balances and activity, adjust points and assign tiers.

VIP Tiers

Reward your best customers with tier multipliers and benefits.

Book a Free Setup Call

Talk to our team for personalised setup help.Time: 30 minutes

Contact Support

Visit our support hub for help articles, live chat and ticket submission.

Browse the Guides

Documentation across loyalty, referrals, memberships and more.

Install Yuko

Add Yuko to your Shopify store from the Shopify App Store.