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Where to find this: Shopify admin → Apps → Yuko Loyalty → Integrations → ConvertWay

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Introduction

ConvertWay is a WhatsApp Business API platform for sending template messages. Once connected, the WhatsApp Workflow node can send your approved ConvertWay templates whenever a loyalty event fires: points earned, reward redeemed, tier upgraded, points about to expire and so on. For the provider-agnostic overview of how Yuko’s WhatsApp integration works, see WhatsApp.

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When to use ConvertWay

  • You already send WhatsApp messages through ConvertWay.
  • You want loyalty events to trigger the same approved templates you use elsewhere.
  • You want URL buttons in your messages that link each customer to a personalised page.

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Before you start

You have an active ConvertWay account connected to the WhatsApp Business API.
You have at least one approved template in ConvertWay.
You have your ConvertWay API key.

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Connect ConvertWay to Yuko

1

Get your ConvertWay API key

Copy the API key from your ConvertWay account.
2

Open ConvertWay in Yuko

In Shopify admin, go to Apps → Yuko Loyalty → Integrations, pick the WhatsApp category from the left sidebar, and click ConvertWay.
3

Paste the API key and connect

Paste the key into API Key and click Connect Integration. The page shows Connected.
4

Add a ConvertWay step to a workflow

Open any workflow, click +, pick WhatsApp, and choose the ConvertWay card from the provider list.

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Configure the ConvertWay step in a workflow

You must fill in exactly as many parameters and button suffixes as the counts you set. Template names can’t contain spaces.
The Template Name, Language Code, parameter count and number of URL buttons must match the approved template in ConvertWay exactly. A mismatch is the most common reason a send fails.
If a button suffix resolves to an empty value at send time, Yuko sends ?from=yuko instead so the button still opens a valid link. Yuko uses the customer’s country in Shopify to set the country code for the message. If the customer has no country, Yuko uses India (IN).

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Example use case

Reward-redeemed message with a shop link
  1. In ConvertWay, get a template called loyalty_reward_redeemed approved, with two body variables (first name, reward name) and one URL button whose base URL is your store’s discount link.
  2. In Yuko Workflows, build: Trigger: Redeem Points → WhatsApp (ConvertWay).
  3. Set Template Name = loyalty_reward_redeemed, Language Code = en, Parameter Count = 2, Parameters = {{first_name}}, {{reward_name}}.
  4. Turn on Add CTA Button, set CTA Button Count = 1, and Button 1 URL Suffix = {{reward_code}}.
  5. Activate the workflow.

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Limitations

  • Approved templates only. Meta must approve every template before it can be sent.
  • No template authoring inside Yuko. Create and edit templates in ConvertWay.
  • Up to 10 body parameters and 2 URL buttons per step.
  • No delivery status in Yuko. The workflow node records the send as pending, completed or failed based on ConvertWay’s API response, not on delivered or read events.

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FAQs

  1. The template name matches ConvertWay exactly. 2. The template is approved. 3. The language code matches the approved template. 4. The parameter count and button count match the template. 5. The customer has a phone number in Shopify.
Yes. Each WhatsApp node points to one template, and any number of nodes can use the same one.
Disconnect ConvertWay in Yuko, generate a new key in ConvertWay, then connect again with the new key.

AISensy

India / SEA — cost-effective high-volume Business API.

Zoko

Shopify-native — fast onboarding, plain / rich / button templates.

WATI

Global — named-parameter templates, team inbox.

DelightChat

Multi-channel — WhatsApp + Instagram + email, automation-driven sends with CTA.

Kwik Engage

India-leaning — templates with optional dynamic-URL CTA buttons.

Engati

Conversational AI — namespace-scoped templates.

QuickReply.ai

AI-first — media headers, dynamic CTA buttons (requires Client ID + Secret Key).

Interakt

India — template messages with CTA URL buttons and callback metadata.

BiteSpeed

Shopify-focused — named parameters and optional CTA URLs with shortcodes.

BotSpace

Multi-channel WhatsApp automation — lightweight setup, positional parameters.

AskEva

SEA / MENA — templates with dynamic URL-suffix CTA buttons.

Whamaa

Template messages with language codes and up to 2 dynamic CTA URL buttons.

ConvertWay

WhatsApp marketing platform — templates with up to 2 dynamic CTA URL buttons.

WhatsApp overview

How Yuko’s WhatsApp integration works across all 13 providers.

WhatsApp Workflow node

Setup, shortcodes, and example workflows.

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