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Ask Every Customer for a Review Automatically

The Review Request Email is your primary tool for collecting customer feedback. Instead of hoping customers review on their own (only 1% do), this email automatically asks them after delivery, increasing review collection by 10x. What you’ll achieve:
  • Automatically request reviews from every customer
  • Collect reviews from 5-10% of customers (vs less than 1% without asking)
  • Personalize emails with customer names and products
  • Control timing to match your product type
Time to set up: 10 minutes | Expected response rate: 5-10% of customers

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How It Works

Yuko Dashboard → Reviews → Emails → Review Request Email Rrnew

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The Automatic Process

Order Completed

You mark an order as “Completed” in WooCommerce (when customer receives it).This triggers the countdown to send the review request.

Yuko Waits

Yuko waits the number of days you set.Why wait? Customers need time to use the product before reviewing.

Email Sends Automatically

Customer receives personalized email with:
  • Their name
  • Products they ordered
  • One-click link to review form
  • Optional discount reward
No manual work needed - happens automatically for every order.

Customer Clicks & Reviews

Customer clicks button, lands on review form, allows rating and writing review.Success rate: 5-10% of customers complete the review.

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Email Settings

Configure your review request email to match your products and brand:

Timing: When to Send

Setting: Delay - Days after order fulfillmentSet ReWhat it controls : Set the number of days YUKO should wait after an order is fulfilled before sending the review request email.This delay allows customers time to receive and use their products, helping them leave more meaningful and accurate reviews.How to choose the right timing:
Product TypeRecommended DelayReason
Clothing/Fashion5-7 daysTime to wear and wash
Electronics10-14 daysTime to unbox, set up, and use
Supplements/Health21-30 daysTime to see results
Books/Digital3-5 daysQuick to consume
Home Goods7-10 daysTime to set up and use
Food/Perishables3-5 daysQuick consumption
Furniture10-14 daysTime to assemble and use
Pro tip: Don’t send too soon. If you ask before customers use the product, they can’t write a helpful review. Better to wait a bit longer than send too early.
Setting: Email SubjectWhat it means: The title customers see in their inbox before openingBest practices:✅ Good subject lines:
  • How’s your order_name?
  • customer_first_name, share your thoughts on your order
  • Quick question about your recent order
  • We’d love your feedback on order_name

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❌ Avoid:

  • “WRITE A REVIEW NOW” (too pushy)
  • “Please leave us a 5-star review” (biased)
  • Long subjects over 60 characters (get cut off on mobile)
  • Generic “Review Request” (not personalized)
Personalization tip: Use {{customer_first_name}} in subject to increase open rates by 2x
Mobile matters: 60% of emails are opened on phones. Keep subject lines under 50 characters so they don’t get cut off.

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What this setting does

Controls the short text that appears next to the subject line in inboxes.

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Best practices

  • Use one short sentence
  • Set expectations for what the email is about
  • Avoid repeating the subject line
Examples
  • It only takes a minute
  • Your feedback helps other shoppers
  • Tell us how your order went

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What this setting does

Sets the heading displayed at the top of the review request email.

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Best practices

  • Friendly and appreciative tone
  • Clear and simple wording
  • No urgency or commands
Examples
  • How Was Your Order?
  • We’d Love Your Feedback
  • Tell Us What You Think

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What makes a good review request email

  • Clear and concise (no long explanations)
  • Explains why the review matters
  • One clear call to action
  • Easy to complete on mobile

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Example message structure

Hi {{customer_first_name}},

Thanks for your recent order {{order_name}}.
We’d love to hear your thoughts — your feedback helps other customers make confident purchasing decisions.

Here’s what you purchased:
{{ product_reviews_block }}

Thanks for taking a moment to share your experience!

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What to avoid

  • Asking for reviews before customers receive the product
  • Long marketing copy
  • Pressure or incentives language
  • Multiple calls to action

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Why this matters

  • Required by law in most countries
  • Builds trust with customers
  • Reduces spam complaints
  • Protects your sender reputation

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Best practices

  • Make the unsubscribe link clear and visible
  • Respect opt-outs immediately
  • Keep wording neutral and respectful

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Available Shortcodes (Personalization Tags)

Make your emails personal by inserting customer and order information:

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Customer Information

Use these to personalize greetings:
  • {{customer_name}} - Full name (John Smith)
  • {{customer_first_name}} - First name only (John)
  • {{customer_last_name}} - Last name only (Smith)
Example:
Hi {{customer_first_name}},
Result: “Hi John,”
Using first name in subject line or greeting increases open rates by 26% and response rates by 18%.

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Common Questions

Industry benchmarks for review request emails:
  • 5-7% = Good (average response rate)
  • 8-12% = Great (above average)
  • 13-15% = Excellent (top performers)
  • Below 3% = Needs improvement
Factors that affect your rate:
  • Product quality - Better products = more reviews
  • Customer satisfaction - Happy customers review more
  • Email timing - Right timing = better response
  • Email design - Professional = higher trust
  • Subject line - Personal = higher opens
  • Incentive - Rewards = 2x response rate
Starting out? First month may be lower (3-5%) as customers get used to emails. Give it time to improve.
Pros:
  • 2-3x higher response rate (5% → 10-15%)
  • More detailed reviews (customers put in effort)
  • Faster review collection
  • Increased customer loyalty
Cons:
  • Costs you money (10% discount per review)
  • May attract only bargain hunters
  • Some reviews may feel “bought”
  • Violates policies if you ask for positive reviews only
Our recommendation:
  • New stores: Offer incentive to build review base quickly
  • Established stores: Use incentive only for photo reviews
  • Always: Offer for honest feedback, not just 5 stars
Typical incentives:
  • 10% off next order (most common)
  • 5−5-10 store credit
  • Free shipping on next purchase
  • Entry into monthly $100 giveaway
Should you email old customers?Best practice:
  • Recent customers (last 30-60 days): Yes, send review requests
  • Older customers (60-90 days): Maybe, if they haven’t reviewed
  • Very old (90+ days): No, they won’t remember the product
How to do it:
  1. Go to Yuko Dashboard → Customers
  2. Filter by “No review” and “Last 60 days”
  3. Send one-time review request (manual send)
Don’t:
  • Email customers from 6 months ago
  • Spam customers who already reviewed
  • Send multiple requests for same order
Risk: Emailing very old customers may result in spam complaints. Stick to recent orders (under 90 days).
Two approaches:Option 1: Single email with all products (recommended)
  • Send one email listing all products
  • Customer can review one, some, or all
  • Less email clutter for customer
  • Use {{product_reviews_block}} shortcode
Option 2: Separate email per product
  • Send individual emails for each product
  • Good for very different product types
  • Risk of annoying customers with too many emails
Our recommendation: Use single email with product review block. Customers appreciate less inbox clutter.
Pro tip: If order has 5+ products, consider asking for one “overall order review” instead of per-product reviews. Customers won’t review 10 items individually.
Always test before enabling:Steps to test:
  1. In Review Request Email settings, On the top right. 
  2. Click “Send Test”
  3. Enter your email address
  4. Click Send Send
  5. Check your inbox (and spam folder)
  6. Open on phone AND computer
  7. Click all links to make sure they work
What to check:
  • Subject line looks good
  • Your name appears in greeting (personalization works)
  • Products display correctly
  • Review button works
  • Mobile version looks professional
  • Images load quickly
  • No typos or broken links
Test on multiple devices: Check on iPhone, Android, desktop email clients (Gmail, Outlook, Apple Mail). They all display differently.
Yes, but do it manually:Yuko doesn’t have built-in A/B testing yet, but you can test yourself:Simple testing approach:
  1. Week 1: Use Subject Line A
  2. Week 2: Use Subject Line B
  3. Compare: Which had better response rate?
  4. Keep winner, test something else
What to test:
  • Subject lines (biggest impact)
  • Email length (short vs detailed)
  • Button text (“Review Now” vs “Share Feedback”)
  • Timing (7 days vs 10 days vs 14 days)
  • Incentive amount (10% vs 15% vs $10)
How to measure:
  • Go to Reviews → Analytics (or count manually)
  • Calculate: (Reviews received ÷ Emails sent) × 100 = Response rate %
Pro tip: Only test one thing at a time. If you change subject AND timing AND incentive, you won’t know what worked.

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Next Steps

Configure Email Settings

Set your delay, subject line, and message content.Time: 5 minutes Location: Reviews → Emails → Review Request Email

Customize with Shortcodes

Add personalization tags for customer names and products.Time: 3 minutes Use: {{customer_first_name}} and {{product_reviews_block}}

Match Your Brand

Add your logo and colors to make emails professional using the Advanced Editor.Time: 5 minutes→ Customize Email Branding

Send Test Email

Always test before enabling to make sure everything works.Time: 2 minutes Action: Click “Send Test Email” button at bottom of settings

Enable & Monitor

Turn on the email and watch reviews start coming in.Expected: First reviews arrive 7-10 days after enabling (depending on your delay setting)

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Need Help?

Pro tip: Start with a 7-day delay for most products. After a month, check your response rate. If it’s low ( less than 3%), try increasing the delay (customers may need more time) or adding a small incentive.