Skip to main content

Get 50% More Reviews with One Gentle Reminder

Most customers who don’t respond to the first review request aren’t refusing - they’re just busy and forgot. A single friendly reminder sent 3-5 days later can increase your review collection rate by 50% (from 5-10% to 7-15%). What you’ll achieve:
  • Automatically remind non-responders without manual work
  • Increase review collection by +50%
  • Stay top-of-mind without being annoying
  • Collect feedback from customers who needed a nudge
Impact: Adds +50% more reviews | Time to set up: 5 minutes

How It Works

Yuko Dashboard → Reviews → Emails → Review Reminder Email Rr2new

The Automatic Process

Review Request Sent

Customer receives initial review request 5 days after order delivery (or your set delay).

Yuko Tracks Response

Yuko automatically tracks whether customer clicked the review link or submitted a review.Yuko knows who responded - only non-responders get the reminder.

Reminder Waits

For customers who didn’t respond, Yuko waits your set delay (default: 5 days after first email).No duplicate emails - customers who already reviewed won’t get reminded.

Reminder Sends

Non-responders receive a gentle, friendly reminder with the same review link.One reminder only - Yuko won’t send multiple reminders (that would be spam).

Customer Reviews

The reminder jogs their memory and they write the review.Additional response rate: +2-5% of customers respond to reminder.

Email Settings

Timing: When to Send Reminder

Setting: Delay - Days after review request emailNavigation: Yuko Dashboard → Reviews → Emails → Review Reminder Email-> Edit-> SettingsRr2

What it controls: Set the number of days YUKO should wait after the review request email is sent before sending a review reminder email.
This reminder helps gently nudge customers who may have missed or forgotten the initial review request.Default: 5 daysHow to choose:
DelayWhen to UseWhy
3 daysFast-moving products (food, consumables)Quick reminder while experience is fresh
5 days (recommended)Most productsGood balance - not too soon, not too late
7 daysConsidered purchases (electronics, furniture)Give more time before following up
10+ daysDon’t useToo late - customer forgot about the product
Sweet spot: 5 days is proven to work best for most stores. Not pushy, but soon enough that customers remember the product.
Don’t be pushy: Sending reminder same day or next day after first email feels desperate. Give customers at least 3 days.
Setting: Email SubjectBest practices for reminder subject lines:Good reminder subjects:
  • Did you get a chance to review order_name?
  • Quick reminder: share your thoughts?
  • We’re still hoping to hear from you, customer_first_name
  • One more thing about your order… Avoid:
  • “FINAL REMINDER” (sounds threatening)
  • “You forgot to review” (sounds accusatory)
  • Same subject as first email (they’ll think it’s duplicate)
  • “Last chance” or urgency tactics (not necessary)
Key differences from first email:
  • More casual/friendly tone
  • Acknowledge it’s a follow-up
  • No pressure or urgency
  • Shorter and simpler
Make it different: Use a noticeably different subject than your first email so customers don’t think it’s a duplicate and delete it.
**What it means: **The short text shown next to the subject line in the inbox.Best practices
  • Keep it short (1 line)
  • Reinforce that this is a friendly follow-up
  • Avoid urgency or guilt
Example preview texts
  • Just a quick follow-up — your feedback helps others
  • If you have a minute, we’d love your thoughts
  • A friendly reminder about your recent order
**What it means: **The headline shown at the top of the reminder email.Best practices
  • Friendly and appreciative
  • No urgency
  • Reinforce value of feedback
Good examples
  • We Value Your Feedback
  • Your Opinion Matters
  • Thanks for Your Recent Order
What makes a good reminder email
  • Shorter than the first email (2–3 sentences)
  • Acknowledge it’s a follow-up
  • No guilt, pressure, or urgency
  • One clear action (leave a review)
Recommended structure
Hi {{customer_first_name}},

Just following up on our email from a few days ago. 
If you have a moment, we’d love to hear your thoughts on your recent order {{order_name}}.

Your feedback helps other customers shop with confidence.

{{ product_reviews_block }}

No worries if you’re too busy — we understand!

What NOT to write
  • ❌ “You haven’t reviewed yet”
  • ❌ “This is your last chance”
  • ❌ Repeating long explanations from the first email
  • ❌ Desperate or pushy language
💡 Pro tip:
Ending with “No worries if you’re too busy” reduces pressure and often increases response rates.
What it controls
The opt-out text shown at the bottom of the reminder email.
Why this matters
  • Required by law in most countries
  • Shows respect for customers’ time
  • Reduces spam complaints
  • Protects your sender reputation
Best practices
  • Make unsubscribe links clear and visible
  • Respect opt-outs immediately
  • Avoid hiding or downplaying unsubscribe options
Spam risk note:
Reminder emails carry a higher spam-complaint risk than the first email. A clear unsubscribe option is essential.

Best Practices

One Reminder Only

Don’t send multiple reminders
  • One follow-up is friendly
  • Two is annoying
  • Three is spam
If customer didn’t respond after reminder, let it go. They’re not interested or too busy.Yuko automatically: Sends only ONE reminder per order

Keep it Light

Tone matters
  • Friendly, not formal
  • Casual, not corporate
  • Helpful, not pushy
  • Understanding, not demanding
Remember: You’re asking a favor, not demanding action

Make it Easy

Remove friction
  • Same review link as first email (pre-filled form)
  • Big, obvious button
  • Mobile-friendly
  • One click to review
Don’t: Make them search for the review form or re-enter information

Test First

Always testSend test to yourself:
  • Check it arrives in inbox (not spam)
  • Tone sounds friendly, not pushy
  • Link works
  • Mobile looks good
Adjust if needed before enabling

Available Shortcodes

Same personalization tags as Review Request Email:
  • {{customer_name}} - Full name
  • {{customer_first_name}} - First name (use this!)
  • {{customer_last_name}} - Last name
  • {{customer_email}} - Email address
Example:
Hi {{customer_first_name}}, just checking in...

Next Steps

Enable Reminder Email

Turn on the reminder email in Yuko settings.Time: 1 minute Location: Reviews → Emails → Review Reminder Email

Set 5-Day Delay

Set reminder to send 5 days after first review request.Why 5 days: Sweet spot - not too soon, not too late

Write Friendly Message

Keep it shorter and more casual than first email.Time: 3 minutes Tone: Friendly nudge, not pushy demand

Send Test

Test the reminder to make sure tone feels right.Check: Not too pushy? Unsubscribe clear? Link works?

Monitor Results

After 2-3 weeks, check how many additional reviews reminders generate.Expected: +30-50% more reviews If lower: Try adjusting timing or adding small incentive

Need Help?

Pro tip: The reminder email is one of the highest-ROI features. It takes 5 minutes to set up and can increase your review collection by 50%. Don’t skip this one!