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Get 50% More Reviews with One Gentle Reminder

Most customers who don’t respond to the first review request aren’t refusing - they’re just busy and forgot. A single friendly reminder sent 3-5 days later can increase your review collection rate by 50% (from 5-10% to 7-15%). What you’ll achieve:
  • Automatically remind non-responders without manual work
  • Increase review collection by +50%
  • Stay top-of-mind without being annoying
  • Collect feedback from customers who needed a nudge
Impact: Adds +50% more reviews | Time to set up: 5 minutes

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How It Works

Yuko Dashboard → Reviews → Emails → Review Reminder Email Reviewrrr Pn

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The Automatic Process

Review Request Sent

Customer receives initial review request 7 days after order delivery (or your set delay).

Yuko Tracks Response

Yuko automatically tracks whether customer clicked the review link or submitted a review.Yuko knows who responded - only non-responders get the reminder.

Reminder Waits

For customers who didn’t respond, Yuko waits your set delay (default: 5 days after first email).No duplicate emails - customers who already reviewed won’t get reminded.

Reminder Sends

Non-responders receive a gentle, friendly reminder with the same review link.One reminder only - Yuko won’t send multiple reminders (that would be spam).

Customer Reviews

The reminder jogs their memory and they write the review.Additional response rate: +2-5% of customers respond to reminder.

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Email Settings

Timing: When to Send Reminder

Setting: Delay (days)What it means: How many days after the first review request should the reminder send?Default: 5 daysHow to choose:
DelayWhen to UseWhy
3 daysFast-moving products (food, consumables)Quick reminder while experience is fresh
5 days (recommended)Most productsGood balance - not too soon, not too late
7 daysConsidered purchases (electronics, furniture)Give more time before following up
10+ daysDon’t useToo late - customer forgot about the product
Sweet spot: 5 days is proven to work best for most stores. Not pushy, but soon enough that customers remember the product.
Don’t be pushy: Sending reminder same day or next day after first email feels desperate. Give customers at least 3 days.
Setting: Email SubjectBest practices for reminder subject lines:✅ Good reminder subjects:
  • “Did you get a chance to review [Product]?”
  • “Quick reminder: Share your thoughts?”
  • “We’re still hoping to hear from you, [First Name]”
  • “One more thing about your order…”
❌ Avoid:
  • “FINAL REMINDER” (sounds threatening)
  • “You forgot to review” (sounds accusatory)
  • Same subject as first email (they’ll think it’s duplicate)
  • “Last chance” or urgency tactics (not necessary)
Key differences from first email:
  • More casual/friendly tone
  • Acknowledge it’s a follow-up
  • No pressure or urgency
  • Shorter and simpler
Make it different: Use a noticeably different subject than your first email so customers don’t think it’s a duplicate and delete it.
Setting: Message BodyWhat makes a good reminder email:Keep it shorter than first email:
  • 2-3 sentences max
  • Acknowledge this is a follow-up
  • No guilt trips or pressure
  • Super simple ask
Example structure:
Hi {{customer_first_name}},

Just following up on our email from a few days ago. If you have 2 minutes, we'd love to hear your thoughts on [Product Name].

Your feedback helps other customers shop with confidence.

[Review Button]

No worries if you're too busy - we understand!
What NOT to write:
  • ❌ “You haven’t reviewed yet” (sounds accusatory)
  • ❌ “This is your last chance” (creates false urgency)
  • ❌ “Please please please review” (sounds desperate)
  • ❌ Long explanations (they already got those in first email)
Pro tip: Add “No worries if you’re too busy” at the end. This reduces pressure and actually increases response rates because customers feel respected.

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Best Practices

One Reminder Only

Don’t send multiple reminders
  • One follow-up is friendly
  • Two is annoying
  • Three is spam
If customer didn’t respond after reminder, let it go. They’re not interested or too busy.Yuko automatically: Sends only ONE reminder per order

Keep it Light

Tone matters
  • Friendly, not formal
  • Casual, not corporate
  • Helpful, not pushy
  • Understanding, not demanding
Remember: You’re asking a favor, not demanding action

Make it Easy

Remove friction
  • Same review link as first email (pre-filled form)
  • Big, obvious button
  • Mobile-friendly
  • One click to review
Don’t: Make them search for the review form or re-enter information

Test First

Always testSend test to yourself:
  • Check it arrives in inbox (not spam)
  • Tone sounds friendly, not pushy
  • Link works
  • Mobile looks good
Adjust if needed before enabling

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Available Shortcodes

Same personalization tags as Review Request Email:
  • {{customer_name}} - Full name
  • {{customer_first_name}} - First name (use this!)
  • {{customer_last_name}} - Last name
  • {{customer_email}} - Email address
Example:
Hi {{customer_first_name}}, just checking in...

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Common Questions

Real impact numbers:Without reminder:
  • 5-10% of customers leave reviews after first email
  • Rest never review (too busy, forgot, or not interested)
With one reminder:
  • Original 5-10% still respond to first email
  • Additional 2-5% respond to reminder
  • Total: 7-15% review rate (+50% improvement)
Why it works:
  • Most non-responders just forgot
  • Reminder jogs their memory
  • Shows you care about feedback
  • Second chance without being pushy
Rule of thumb: Expect reminder to add 30-50% more reviews on top of your base rate. If 10 people reviewed from first email, expect 3-5 more from reminder.
If done right, no:What makes reminders annoying:
  • ❌ Sent too soon (next day)
  • ❌ Multiple reminders (2-3 follow-ups)
  • ❌ Pushy or demanding tone
  • ❌ Guilt trips (“You promised to review”)
  • ❌ Fake urgency (“Last chance!”)
What makes reminders acceptable:
  • ✅ Wait at least 3-5 days
  • ✅ Send only ONE reminder
  • ✅ Friendly, casual tone
  • ✅ Easy unsubscribe
  • ✅ Acknowledge it’s optional
Industry standard: One reminder email 3-7 days later is considered normal and acceptable business practice.
Test yourself: How do you feel when companies send you reminder emails? Copy the ones that feel friendly, avoid the ones that feel pushy.
Two approaches:Option 1: Same incentive as first email (recommended)
  • If first email offered 10% off for reviewing, reminder mentions same offer
  • Consistent messaging
  • Simple to manage
Option 2: Add NEW incentive in reminder
  • First email: No incentive or small incentive
  • Reminder: Bigger incentive (“Special offer: 15% off if you review now”)
  • Can boost reminder response rate
  • Risk: Trains customers to wait for reminder to get better deal
Our recommendation:
  • New stores: Offer same incentive in both emails
  • Established stores: Test adding incentive only in reminder
  • Always: Make sure incentive is for honest feedback, not positive reviews
Don’t: Increase incentive in reminder or customers will learn to ignore first email and wait for the “better offer” in the follow-up.
This shouldn’t happen, but if it does:How Yuko prevents this:
  • Tracks who clicked review link
  • Tracks who submitted reviews
  • Automatically excludes them from reminder list
  • Only true non-responders get reminded
If customer complains they already reviewed:
  1. Apologize (“Sorry, technical glitch!”)
  2. Check Yuko dashboard - did their review actually submit?
  3. If yes: Exclude them from future reminders
  4. If no: Their review may not have gone through - help them resubmit
This is rare - Yuko’s tracking is very accurate. But technical glitches can happen (email bounces, spam filters, etc.).
Yes, but be careful:Good candidates for one-time reminder:
  • Ordered 30-60 days ago
  • Never received review request (you just set up Yuko)
  • Never reviewed
Don’t send reminder to:
  • Orders from 90+ days ago (too old, they forgot)
  • Customers who already reviewed
  • Customers who unsubscribed
How to do it:
  1. Go to Yuko Dashboard → Customers
  2. Filter: “No review” + “Last 60 days”
  3. Send one-time manual review request
  4. Wait 5 days, send one-time manual reminder
Label it differently: For old customers, say “We recently added a review system” so they know why they’re hearing from you now.
Yes, small changes help:First email tone:
  • Professional and appreciative
  • “We’d love your feedback”
  • Focus on helping other customers
Reminder email tone:
  • More casual and friendly
  • “Just checking in”
  • Acknowledge they’re busy
  • Even more brief
Example differences:First email: “Thank you for your recent purchase! We’d love to hear about your experience with [Product]. Your review helps other customers make confident decisions.”Reminder: “Hi again! Just a quick follow-up - if you have 2 minutes, we’d love your thoughts on [Product]. No worries if you’re too busy!”Key difference: Reminder is shorter, more casual, and acknowledges the follow-up nature.

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Next Steps

Enable Reminder Email

Turn on the reminder email in Yuko settings.Time: 1 minute Location: Reviews → Emails → Review Reminder Email

Set 5-Day Delay

Set reminder to send 5 days after first review request.Why 5 days: Sweet spot - not too soon, not too late

Write Friendly Message

Keep it shorter and more casual than first email.Time: 3 minutes Tone: Friendly nudge, not pushy demand

Send Test

Test the reminder to make sure tone feels right.Check: Not too pushy? Unsubscribe clear? Link works?

Monitor Results

After 2-3 weeks, check how many additional reviews reminders generate.Expected: +30-50% more reviews If lower: Try adjusting timing or adding small incentive

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Need Help?

Book Free Setup Call

Talk to our team for personalized setup helpTime: 30 minutes

Contact Support

Email us at [email protected]Response time: Within 24 hours

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Pro tip: The reminder email is one of the highest-ROI features. It takes 5 minutes to set up and can increase your review collection by 50%. Don’t skip this one!