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Get More Customer Reviews with Automated Emails

Instead of manually asking for reviews, Yuko automatically sends review request emails to customers after the orders are fulfilled. This increases your review collection rate by 10x compared to hoping customers review on their own. What you’ll achieve:
  • Automatically ask every customer for a review
  • Send reminders to customers who don’t respond
  • Collect more photo reviews with rewards
  • Build trust and increase sales with authentic feedback
Average results: Stores collect reviews from 5-10% of customers with basic requests, 15-25% with reminders and rewards

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How Review Request Emails Work

Yuko Dashboard → Reviews → Emails Newemail

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The Automatic Flow

Customer Receives Their Order

When you mark an order as “Completed” in WooCommerce, Yuko knows the customer received their purchase.Your action: Mark orders as Completed when they’re delivered (you probably already do this)

Yuko Waits for the Right Time

Yuko automatically waits your set number of days before sending the review request.

Review Request Email Sends

Customer receives a personalized email with a link to review their purchase.What’s included:
  • Customer’s name (personalized greeting)
  • Products they ordered
  • One-click link to review form
  • Optional discount reward for reviewing

Customer Writes Review (or Doesn't)

If customer writes a review, great! If they don’t respond, Yuko can send a reminder.Response rate: 5-10% of customers review after first email

Reminder Email Sends (Optional)

3-5 days later, customers who didn’t respond receive a gentle reminder.Additional response rate: +50% more reviews with reminder emails

Photo Requests & Rewards (Optional)

Encourage customers who already reviewed to add photos, or reward them for photo reviews.Impact: Photos increase trust and boost conversion rates by 20%

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Types of Review Emails

Choose which emails to enable based on your goals:

Review Request Email (Essential)

Purpose: Ask customers to review their purchaseWhen it sends: X days after order is marked “Completed” (you choose the delay)Response rate: 5-10% of customers leave a reviewBest for: Every store - this is your main review collection email→ Set up Review Request Email
Purpose: Ask customers who left text reviews to add photosWhen it sends: 3-7 days after customer submits review without photoPhoto upload rate: 15-25% of text reviewers add photos when remindedBest for: Fashion, beauty, home decor - products that benefit from visual reviews→ Set up Photo Reminder Email
Purpose: Notify customers when you reply to their reviewWhen it sends: After you reply to a customer’s review in the dashboardImpact: Builds relationships, shows you care about feedbackBest for: Stores that actively reply to reviews (especially negative ones)→ Set up Review Reply Email
Different strategies work for different store sizes and goals:
Best for: New stores, just starting with reviewsEnable these emails:
  1. ✅ Review Request Email (7 days after delivery)
  2. ❌ Review Reminder (wait until you have 20+ reviews first)
  3. ❌ Photo emails (add later when you have steady review flow)
Expected results:
  • 5-10% of customers leave reviews
  • 10-20 reviews per month (if you get 200 orders/month)
  • Simple setup, easy to manage
Time to set up: 10 minutes

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Common Questions

Recommended approach:Minimum (every store should do this):
  • Review Request Email
Recommended (for better results):
  • Review Request Email
  • Review Reminder Email (one reminder only)
Maximum (without annoying customers):
  • Review Request
  • Review Reminder (once)
  • Photo Reminder or Reward (one of these, not both)
Don’t: Send more than 3 emails total about the same order. Customers will unsubscribe or mark as spam.
Industry benchmarks:
  • No review requests: less than 1% of customers review on their own
  • Basic review request: 5-10% response rate
  • Request + reminder: 10-15% response rate
  • Request + reminder + incentive: 15-25% response rate
Your results depend on:
  • Product quality (better products = more reviews)
  • Customer satisfaction (happy customers review more)
  • Email timing (right timing = higher response)
  • Incentive amount (bigger reward = more responses)
Don’t worry if your rate is lower than 10% - this is still 10x better than not asking at all!
Pros of offering rewards:
  • 2-3x higher response rate
  • More detailed reviews (customers put in effort)
  • Faster review collection
  • Customers appreciate the gesture
Cons of offering rewards:
  • Costs you money (discount or credit)
  • May attract reviews only from deal-seekers
  • Some platforms prohibit incentivized reviews
Best practice:
  • Offer small reward for photo reviews only (10% off)
  • Don’t offer reward for just any review
  • Make sure reward doesn’t influence rating (don’t say “leave 5 stars for discount”)
Important: Never ask for positive reviews only. Ask for honest feedback. Offering rewards for 5-star reviews violates most platform policies.
General rule: Wait until customer has used the productProduct-specific timing:
Product TypeRecommended DelayWhy
Clothing/Fashion5-7 daysTime to wear and wash
Electronics10-14 daysTime to unbox and use
Supplements/Health21-30 daysTime to see results
Books/Digital3-5 daysQuick consumption
Home Goods7-10 daysTime to set up and use
Food/Perishables3-5 daysQuick consumption
Cosmetics7-14 daysTime to test product
Furniture10-14 daysTime to assemble and use
Pro tip: You can set different delays for different products using Advanced Workflows
Don’t take it personally - most customers don’t respond to review requests.Why customers don’t review:
  • Too busy (most common reason - 70%)
  • Forgot about the email (15%)
  • Don’t know what to say (10%)
  • Had neutral experience (not good or bad enough to review) (5%)
How to improve response:
  1. Better timing: Send when experience is fresh
  2. Make it easy: One-click to review form, pre-fill details
  3. Add incentive: Small reward for their time
  4. Send reminder: One gentle follow-up (don’t spam)
  5. Perfect the email: Test different subject lines and messages
Accept that: Even the best stores only get 20-25% response rate maximum
Yes! You can customize:
  • Email subject line - Write in your brand voice
  • Message content - Add your personal touch
  • Colors and fonts - Match your brand (in Branding settings)
  • Logo - Add your store logo to header
  • Footer - Include your contact info, social links
  • Buttons - Customize call-to-action text and colors
Use shortcodes to personalize:
  • {{customer_first_name}} - Customer’s first name
  • {{order_name}} - Order number
  • {{product_name}} - Product they ordered
→ Learn about email branding

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Next Steps: Set Up Your Review Emails

Start with Basic Review Request

Set up the main review request email that asks customers to review after delivery.Time: 10 minutes Impact: Start collecting reviews immediately→ Set up Review Request Email

Add a Reminder Email

Send one gentle reminder to customers who didn’t respond to the first email.Time: 5 minutes Impact: +50% more reviews→ Set up Review Reminder

Reward Photo Reviews

Offer a small discount to customers who include photos with their reviews.Time: 10 minutes Impact: 2-3x more photo reviews→ Set up Photo Rewards

Customize Your Branding

Add your logo and brand colors to make emails look professional.Time: 5 minutes Impact: Higher trust, better brand recognition→ Customize Email Branding

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Need Help?

Book a Free Setup Call

Talk to our team for personalised setup help.Time: 30 minutes

Contact Support

Visit our support hub for help articles, live chat and ticket submission.

Browse the Guides

Documentation across loyalty, referrals, memberships and more.

Install Yuko

Add Yuko to your Shopify store from the Shopify App Store.
Pro tip: Start simple with just the Review Request Email. Once you’re getting reviews consistently, add the Reminder Email and Photo Rewards for better results.