> ## Documentation Index
> Fetch the complete documentation index at: https://docs.yuko.so/llms.txt
> Use this file to discover all available pages before exploring further.

# VIP Tiers

> Reward your most valuable customers with tier-based perks, points multipliers and progression milestones.

<Note>
  **Where to find this:** Shopify admin → Apps → Yuko Loyalty → Loyalty → VIP Tiers
</Note>

## Introduction

VIP Tiers create levels in your loyalty program — Silver, Gold, Diamond and so on. Customers move up tiers based on their activity, and each tier unlocks better benefits like points multipliers, exclusive rewards and storefront recognition.

## What problem this solves

A flat loyalty program rewards every customer equally. Your top 20% of customers typically drive the majority of revenue and deserve preferential treatment. VIP Tiers make that distinction explicit and give the rest of your customers a clear path to climb toward.

## When to use

* Your top customers contribute disproportionately to revenue.
* You want a progression-based loyalty experience customers can climb.
* You want to lift customer lifetime value by giving customers a reason to consolidate spend with you.
* You want a clear *“you've made it”* moment for high-value customers.

## Overview

* **Tiers** — start with the default Silver. Add as many additional tiers as you need (typically 3–4 in total).
* **Calculation method** — what triggers tier movement: total spend, total points earned, or order count.
* **Calculation period** — the time window: lifetime, rolling year, or calendar year.
* **Benefits per tier** — points multipliers, exclusive rewards, and a Shopify customer tag.
* **Auto-assignment** — customers move into tiers automatically as they cross thresholds.

## Before you start

<Check>Yuko app is installed on your Shopify store — see [Install Yuko on Shopify](/installation-and-setup/install-on-shopify).</Check>
<Check>The Yuko **Theme App Embed** is enabled in your active theme.</Check>
<Check>Your loyalty program is enabled at **Shopify admin → Apps → Yuko Loyalty → Loyalty → Settings**.</Check>
<Check>Points label and currency are configured.</Check>

<Check>At least one Way to Earn campaign is active so customers actually have measurable activity.</Check>
<Check>You've decided on a calculation method that matches your business goal.</Check>

## Setup guide

### 1. Enable VIP Tiers

<Steps>
  <Step title="Open VIP Tiers">
    In your Shopify admin, go to **Apps → Yuko Loyalty → Loyalty → VIP Tiers**.
  </Step>

  <Step title="Toggle VIP Tiers Status">
    Turn on the **VIP Tiers** toggle.
  </Step>
</Steps>

### 2. Add and configure tiers

<Steps>
  <Step title="Open the Tiers section">
    Scroll to **Tiers**. The default **Silver** tier is already there — it can't be deleted.
  </Step>

  <Step title="Add additional tiers">
    Click **Add tier** and create higher levels. A common starting setup:

    * **Silver** — default tier (threshold = 0)
    * **Gold** — e.g., \$400
    * **Diamond** — e.g., \$1000
  </Step>

  <Step title="Configure each tier">
    Click a tier to expand its configuration:

    * **Tier name** — customer-facing label.
    * **Visible on storefront** — toggle on if you want the tier surfaced in widgets.
    * **Tag identifier** — the Shopify customer tag Yuko writes when a customer enters this tier (e.g., `yuko-tier-gold`). Used for segmentation in your email/ads tools.
    * **Description** — short copy shown in widgets.
    * **Threshold** — the spend / points / orders required to enter this tier.
    * **Points multiplier** — e.g., 1x / 1.5x / 2x.
    * **Benefits** — see next step.
  </Step>

  <Step title="Add tier benefits">
    Open the **Benefits** section on each tier and add:

    * Percent discount
    * Amount discount
    * Free shipping
    * Free product
    * Store credit

    Benefits are surfaced in the Cart Redeem widget's VIP section and the Customer Account hub.
  </Step>
</Steps>

### 3. Choose calculation method

Pick how progression is measured. This applies across all tiers.

<AccordionGroup>
  <Accordion title="Total amount spent">
    Customers move up by spending more. Best when your goal is **revenue** growth.
  </Accordion>

  <Accordion title="Total points earned">
    Customers move up by earning more points across all activities. Best when your goal is **engagement** growth.
  </Accordion>

  <Accordion title="Order count">
    Customers move up by placing more orders. Best when your goal is **purchase frequency**.
  </Accordion>
</AccordionGroup>

### 4. Choose calculation period

<AccordionGroup>
  <Accordion title="Lifetime">
    Tier progress never resets. Best for long-term loyalty programs and high-LTV customers.
  </Accordion>

  <Accordion title="Rolling year">
    Tier progress is the last 12 months. Best for keeping customers active — they have to keep buying to keep their tier.
  </Accordion>

  <Accordion title="Calendar year">
    Tier progress resets every January 1. Best for seasonal programs and cohort-based reporting.
  </Accordion>
</AccordionGroup>

### 5. Configure advanced settings

<Steps>
  <Step title="Open Advanced Program Settings">
    Scroll to **Advanced program settings**.
  </Step>

  <Step title="Set the program start month">
    Useful for calendar-year and rolling-year programs.
  </Step>

  <Step title="Choose tier reset behavior">
    * **Reset after period end** — customers drop to the highest tier they qualify for in the new period.
    * **Remove all tiers after reset** — customers reset to the base tier and must re-qualify.
  </Step>
</Steps>

### 6. Reset VIP Tiers (optional, irreversible)

<Warning>
  This wipes all customer tier assignments and progress. Use only when intentionally rebooting the program. There is no undo.
</Warning>

<Steps>
  <Step title="Click Reset VIP Tiers">
    From **VIP Tiers**, click **Reset VIP Tiers**.
  </Step>

  <Step title="Confirm">
    Type the confirmation phrase and click **Reset**.
  </Step>
</Steps>

## How it works

* Every customer always belongs to a tier.
* When a customer's activity crosses a threshold, Yuko upgrades them and writes the new Shopify tag.
* The points multiplier applies at the moment points are awarded, not retroactively.
* Tier changes can trigger a notification email (configured in **Email Notifications**).

### Decision guidance

| Goal                     | Method       | Period        |
| ------------------------ | ------------ | ------------- |
| Grow revenue             | Total spend  | Lifetime      |
| Grow engagement          | Total points | Rolling year  |
| Grow frequency           | Order count  | Calendar year |
| Keep customers active    | Any          | Rolling year  |
| Reward long-term loyalty | Any          | Lifetime      |

### Limitations

* The default Silver tier cannot be deleted.
* Reset is irreversible.
* Tier changes don't retroactively re-cost rewards customers have already earned.
* Multipliers apply only to **Way to Earn** events — they don't multiply manually credited points.

## Examples

* **Revenue-focused (Lifetime, Total spend):**
  * Silver — \$0
  * Gold — \$400 (1.5x multiplier, 5% off member discount)
  * Diamond — \$1000 (2x multiplier, free shipping, exclusive products)
* **Engagement program (Rolling year, Total points):**
  * Silver — 0 points
  * Bronze — 500 points (1.25x)
  * Gold — 2000 points (1.5x, 10% off)
  * Platinum — 5000 points (2x, free shipping, priority support)

## Best practices

<Tip>**Keep it to 3–4 tiers max.** More tiers dilute the meaning of each one.</Tip>
<Tip>**Make higher tiers meaningfully more rewarding.** A 1.1x multiplier won't change behaviour; 2x will.</Tip>
<Tip>**Show benefits clearly on the storefront** — use the Cart Redeem widget's VIP section, the Customer Account hub or the Rewards Landing Page.</Tip>
<Tip>**Use Shopify customer tagging** to segment in your email tool. VIP-only emails are some of the highest-converting you'll send.</Tip>

## FAQs

<AccordionGroup>
  <Accordion title="Can I delete the base tier?">
    No — Silver (or whatever you've named the default) is permanent. You can rename it but not delete.
  </Accordion>

  <Accordion title="Will every customer be assigned to a tier?">
    Yes. Every customer always belongs to a tier; the base tier is the default.
  </Accordion>

  <Accordion title="Can I change thresholds after launch?">
    Yes, but it can move customers between tiers. Communicate any major changes via email so VIPs aren't surprised.
  </Accordion>

  <Accordion title="Do points multipliers stack with my Way to Earn rate?">
    Yes — the multiplier is applied to the calculated points at the moment of award.
  </Accordion>

  <Accordion title="What happens to a customer's tier if they're refunded?">
    Refunds reduce cumulative spend / points / orders. If the new total drops below the tier threshold, the customer is moved down on the next evaluation.
  </Accordion>
</AccordionGroup>

## Related

<CardGroup cols={2}>
  <Card title="Ways to Earn" icon="hand-holding-dollar" href="/loyalty/ways-to-earn/overview">
    Configure how customers earn points across your store.
  </Card>

  <Card title="Ways to Redeem" icon="gift" href="/loyalty/ways-to-redeem/overview">
    Set up reward types customers can redeem with their points.
  </Card>

  <Card title="Program Settings" icon="sliders" href="/loyalty/program-settings">
    Define points labels, currency, and customer eligibility.
  </Card>

  <Card title="Customers" icon="users" href="/loyalty/customers">
    View balances, activity, and adjust points manually.
  </Card>
</CardGroup>

<CardGroup cols={2}>
  <Card title="Book a Free Setup Call" icon="phone" href="https://cal.com/rameshelamathi/yuko-demo">
    Talk to our team for personalised setup help.

    **Time:** 30 minutes
  </Card>

  <Card title="Contact Support" icon="life-ring" href="https://yuko.so/support/">
    Visit our support hub for help articles, live chat and ticket submission.
  </Card>

  <Card title="Browse the Guides" icon="book" href="/getting-started/welcome">
    Documentation across loyalty, referrals, memberships and more.
  </Card>

  <Card title="Install Yuko" icon="shop" href="https://apps.shopify.com/yuko">
    Add Yuko to your Shopify store from the Shopify App Store.
  </Card>
</CardGroup>