> ## Documentation Index
> Fetch the complete documentation index at: https://docs.yuko.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Subscribe to Newsletter

> Reward customers for opting in to your email newsletter.

<Note>
  **Where to find this:** Shopify admin → Apps → Yuko Loyalty → Loyalty → Ways to Earn → Subscribe to Newsletter
</Note>

## Introduction

Award points when a customer subscribes to your email newsletter. A direct way to convert anonymous browsers into a marketable list.

## What problem this solves

Free shipping and 10%-off popups have lost their punch. A points-based opt-in incentive feels like ongoing value rather than a one-shot discount.

## When to use

* You're growing an email list.
* You want to convert email captures into loyalty members from day one.
* You're running Klaviyo, Omnisend, Shopify Email or similar.

## Overview

* One-time reward when a customer opts in.
* Triggered by Shopify customer email-marketing-consent or via integration with your ESP.
* Optional expiry on awarded points.

## Before you start

<Check>Yuko app is installed on your Shopify store — see [Install Yuko on Shopify](/installation-and-setup/install-on-shopify).</Check>
<Check>The Yuko **Theme App Embed** is enabled in your active theme.</Check>
<Check>Your loyalty program is enabled at **Shopify admin → Apps → Yuko Loyalty → Loyalty → Settings**.</Check>
<Check>Points label and currency are configured.</Check>

## Setup guide

<Steps>
  <Step title="Open the campaign">
    In your Shopify admin, go to **Apps → Yuko Loyalty → Loyalty → Ways to Earn → Subscribe to Newsletter**.
  </Step>

  <Step title="Set details and points">
    Enter campaign name and points value (e.g., `30`).
  </Step>

  <Step title="Save & activate">
    Toggle **Active** and click **Save**.
  </Step>
</Steps>

## How it works

* Yuko detects email-marketing-consent on the Shopify customer record.
* Points are credited once per customer.
* If the customer unsubscribes, the points stay; they don't reverse.

### Decision guidance

* **Calibrate the bonus** so it doesn't outweigh other one-time campaigns.
* **Surface the bonus on your popup or signup form** — customers need to know it exists.

### Limitations

* Customers who were already opted in before installing Yuko don't earn historically.
* Re-subscribing after unsubscribing doesn't re-earn.

## Examples

* 30 points for newsletter subscription, paired with a popup that says *“Join our list. Get 30 points.”*

## Best practices

<Tip>**Mention the points reward in your popup copy.** Conversion lifts noticeably.</Tip>

## FAQs

<AccordionGroup>
  <Accordion title="What happens if a customer unsubscribes?">
    Points stay; they don't reverse.
  </Accordion>

  <Accordion title="Can I integrate with Klaviyo?">
    Yes — see the [Klaviyo integration](/getting-started/welcome) (coming soon in this docs section).
  </Accordion>
</AccordionGroup>

## Related

<CardGroup cols={2}>
  <Card title="Ways to Earn" icon="hand-holding-dollar" href="/loyalty/ways-to-earn/overview">
    Configure how customers earn points across your store.
  </Card>

  <Card title="Ways to Redeem" icon="gift" href="/loyalty/ways-to-redeem/overview">
    Set up reward types customers can redeem with their points.
  </Card>

  <Card title="Program Settings" icon="sliders" href="/loyalty/program-settings">
    Define points labels, currency, and customer eligibility.
  </Card>

  <Card title="Customers" icon="users" href="/loyalty/customers">
    View balances, activity, and adjust points manually.
  </Card>
</CardGroup>

<CardGroup cols={2}>
  <Card title="Book a Free Setup Call" icon="phone" href="https://cal.com/rameshelamathi/yuko-demo">
    Talk to our team for personalised setup help.

    **Time:** 30 minutes
  </Card>

  <Card title="Contact Support" icon="life-ring" href="https://yuko.so/support/">
    Visit our support hub for help articles, live chat and ticket submission.
  </Card>

  <Card title="Browse the Guides" icon="book" href="/getting-started/welcome">
    Documentation across loyalty, referrals, memberships and more.
  </Card>

  <Card title="Install Yuko" icon="shop" href="https://apps.shopify.com/yuko">
    Add Yuko to your Shopify store from the Shopify App Store.
  </Card>
</CardGroup>