> ## Documentation Index > Fetch the complete documentation index at: https://docs.yuko.so/llms.txt > Use this file to discover all available pages before exploring further. # Ways to Earn > Configure how customers earn points across your store — from order placements to social actions and birthdays. **Where to find this:** Shopify admin → Apps → Yuko Loyalty → Loyalty → Ways to Earn Ways to Earn (also called **campaigns**) are the rules that award points. Each campaign type maps to a specific customer action. ## Purchase & engagement Reward every paid order — the cornerstone of any loyalty program. One-time reward when a customer creates an account. Reward customers for submitting product reviews. Reward email opt-in. Reward repeat visits to your store. ## Personal milestones Yearly bonus on the customer's birthday. Yearly bonus on the customer's signup anniversary. ## Social actions One-time reward for liking your Facebook page. Reward customers for sharing your store on Facebook. One-time reward for following on Instagram. One-time reward for following on X (Twitter). Looking for **Refer a Friend**? Referrals are configured in the dedicated **Referrals** section, not here. The referrer's reward is set up alongside the friend reward and link in one place. ## How campaigns work Each campaign: 1. Listens for a specific customer event (order paid, account created, link clicked, etc.). 2. Validates eligibility against your program settings. 3. Calculates points, applying any active VIP multiplier. 4. Credits the customer's balance — immediately or after a delay. 5. Writes an entry to the customer's activity feed. Multiple campaigns can be active at the same time. A single customer event can only trigger one campaign of a given type at a time — if you have two *Place an Order* campaigns, the most specific match wins. ## Decision guidance * Start with **Place an Order** + **Sign Up**. Those two cover acquisition and the first repeat purchase. * Add **Birthday** and **Anniversary** for engagement; they're emotional, low-frequency, high-perceived-value. * Add **Write a Review** if you're running a reviews program — it lifts review submission rates significantly. * Add **social campaigns** only on networks where your audience actually engages. ## Best practices **Don't over-stuff the program.** Three or four well-tuned campaigns beat ten that customers never discover. **Use VIP multipliers** instead of duplicate campaigns to reward your top customers more. **Watch the activity feed** in **Customers** for the first 30 days — it'll surface earning patterns you didn't predict. ## Related Configure how customers earn points across your store. Set up reward types customers can redeem with their points. Define points labels, currency, and customer eligibility. View balances, activity, and adjust points manually. Talk to our team for personalised setup help. **Time:** 30 minutes Visit our support hub for help articles, live chat and ticket submission. Documentation across loyalty, referrals, memberships and more. Add Yuko to your Shopify store from the Shopify App Store.