> ## Documentation Index
> Fetch the complete documentation index at: https://docs.yuko.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Anniversary

> Award customers a yearly points bonus on the anniversary of their account signup.

<Note>
  **Where to find this:** Shopify admin → Apps → Yuko Loyalty → Loyalty → Ways to Earn → Anniversary
</Note>

## Introduction

Reward customers each year on the anniversary of joining your store. It's a powerful loyalty signal: you're remembering them, and you're paying for the relationship.

## What problem this solves

Most stores never thank customers for sticking around. Anniversary points create a structural moment of appreciation tied to a date the customer doesn't even remember setting.

## When to use

* You have customers who've been around for at least a year.
* You want a recurring engagement moment that doesn't depend on collecting birthdays.
* You want to reward long-term loyalty without standing up VIP tiers.

## Overview

* Yearly bonus on the customer's signup anniversary.
* Based on the Shopify customer's `created_at` date.
* Optional points expiry.

## Before you start

<Check>Yuko app is installed on your Shopify store — see [Install Yuko on Shopify](/installation-and-setup/install-on-shopify).</Check>
<Check>The Yuko **Theme App Embed** is enabled in your active theme.</Check>
<Check>Your loyalty program is enabled at **Shopify admin → Apps → Yuko Loyalty → Loyalty → Settings**.</Check>
<Check>Points label and currency are configured.</Check>

## Setup guide

<Steps>
  <Step title="Open the campaign">
    In your Shopify admin, go to **Apps → Yuko Loyalty → Loyalty → Ways to Earn → Anniversary**.
  </Step>

  <Step title="Set details and points">
    Enter a campaign name, description and points value (e.g., `150`).
  </Step>

  <Step title="Set expiry (optional)">
    A 30–60 day expiry creates a redemption window.
  </Step>

  <Step title="Save & activate">
    Toggle **Active** and click **Save**.
  </Step>
</Steps>

## How it works

* Yuko checks each customer's `created_at` date daily.
* If today's month + day matches the customer's signup, points are credited.
* A points-earned email can be sent if enabled.

### Decision guidance

* **Pair with VIP** — a tier-based multiplier on the anniversary bonus is a strong signal of preferred status.
* **Combine with an email** acknowledging the milestone ("3 years with us!").

### Limitations

* Imported customers without a `created_at` value (rare) won't trigger the campaign.
* Year is matched on month + day only; leap-day signups are awarded on Feb 28 in non-leap years.

## Examples

* An apparel brand awards 200 anniversary points with a 60-day expiry, paired with a *“Thank you for sticking with us”* email.

## Best practices

<Tip>**Send a thank-you email alongside**. The bonus is the carrot; the email is the moment.</Tip>

## FAQs

<AccordionGroup>
  <Accordion title="What date is the anniversary based on?">
    The Shopify customer's account creation date.
  </Accordion>

  <Accordion title="Will customers earn for past anniversaries?">
    No. The campaign only fires going forward, on the next matching date.
  </Accordion>
</AccordionGroup>

## Related

<CardGroup cols={2}>
  <Card title="Ways to Earn" icon="hand-holding-dollar" href="/loyalty/ways-to-earn/overview">
    Configure how customers earn points across your store.
  </Card>

  <Card title="Ways to Redeem" icon="gift" href="/loyalty/ways-to-redeem/overview">
    Set up reward types customers can redeem with their points.
  </Card>

  <Card title="Program Settings" icon="sliders" href="/loyalty/program-settings">
    Define points labels, currency, and customer eligibility.
  </Card>

  <Card title="Customers" icon="users" href="/loyalty/customers">
    View balances, activity, and adjust points manually.
  </Card>
</CardGroup>

<CardGroup cols={2}>
  <Card title="Book a Free Setup Call" icon="phone" href="https://cal.com/rameshelamathi/yuko-demo">
    Talk to our team for personalised setup help.

    **Time:** 30 minutes
  </Card>

  <Card title="Contact Support" icon="life-ring" href="https://yuko.so/support/">
    Visit our support hub for help articles, live chat and ticket submission.
  </Card>

  <Card title="Browse the Guides" icon="book" href="/getting-started/welcome">
    Documentation across loyalty, referrals, memberships and more.
  </Card>

  <Card title="Install Yuko" icon="shop" href="https://apps.shopify.com/yuko">
    Add Yuko to your Shopify store from the Shopify App Store.
  </Card>
</CardGroup>