> ## Documentation Index
> Fetch the complete documentation index at: https://docs.yuko.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Anniversary

> Award customers a yearly points bonus on the anniversary of their account creation.

<Note>
  **Where to find this:** Shopify admin → Apps → Yuko Loyalty → Loyalty → Programs → Ways to earn → Add another way → **Anniversary**
</Note>

## Introduction

Reward customers each year on the anniversary of joining your store. It's a simple way to thank customers for sticking around.

## What problem this solves

Most stores never thank customers for staying loyal. Anniversary points create a yearly moment of appreciation tied to a date you already have.

## When to use

* You have customers who've been with you for at least a year.
* You want a yearly engagement moment that doesn't depend on collecting birthdays.
* You want to reward long-term customers without setting up VIP tiers.

## Overview

* Yearly bonus on the anniversary of the customer's account creation.
* Based on the date the customer account was created in Shopify.
* Optional points expiry and VIP tier multipliers.
* Available on select plans.

## Before you start

<Check>Yuko app is installed on your Shopify store — see [Install Yuko on Shopify](/installation-and-setup/install-on-shopify).</Check>
<Check>The Yuko **Theme App Embed** is enabled in your active theme — see [Theme App Embed](/installation-and-setup/theme-app-embed).</Check>
<Check>Your loyalty program is enabled under **Loyalty Program Status** at **Shopify admin → Apps → Yuko Loyalty → Loyalty → Programs**.</Check>
<Check>Your point labels are set in [Loyalty Settings](/loyalty/program-settings).</Check>

## Setup guide

<Steps>
  <Step title="Add the way to earn">
    In your Shopify admin, go to **Apps → Yuko Loyalty → Loyalty → Programs**. In **Ways to earn**, click **Add another way** and pick **Anniversary**.
  </Step>

  <Step title="Fill in Basic Details">
    * **Campaign Name** — shown to customers on the storefront. You can use `[earn_value]` and `[points_label]`, for example `Earn [earn_value] [points_label]`.
    * **Description** — short copy shown with the way to earn.
  </Step>

  <Step title="Set the points">
    Enter **Points to earn on anniversary** (a whole number, at least 1).
  </Step>

  <Step title="Set Expiry (optional)">
    Turn on **Expiry**, then set **Expire after** and a **Period** (Day, Week, Month or Year). Expiry is available on select plans.
  </Step>

  <Step title="Review the side panel">
    * **Status** — on by default.
    * **Icon** — **Default**, or **Custom** to upload your own (JPG, PNG, GIF or WEBP, under 1 MB).
    * **Tiers** — turn on to apply VIP tier multipliers to this way to earn.
  </Step>

  <Step title="Save">
    Click **Save**.
  </Step>
</Steps>

## How it works

* Yuko runs a daily check for customers whose account creation date (month and day) is today.
* Customers earn from their first anniversary onward; nothing is awarded in the year the account was created.
* Each customer earns once per year.
* Accounts created on 29 February are rewarded on 1 March in non-leap years.
* You can also send the [Anniversary Reminder](/emails/loyalty-emails) email and use the Anniversary Reminder trigger in [Shopify Flow](/integrations/shopify-flow).

With **Tiers** on and [VIP tiers](/vip-tiers/overview) enabled, customers in a tier earn the tier's multiplier for this way to earn, plus any bonus points the tier sets for it. The extra points appear as a separate tier bonus entry.

### Decision guidance

* **Turn on Tiers** so VIP customers get a bigger anniversary bonus.
* **Combine with an email** acknowledging the milestone ("3 years with us!").

### Limitations

* Based on the Shopify account creation date, not the first order date.
* No points for anniversaries that passed before you enabled it.
* Excluded customers don't earn.
* You can have one Anniversary way to earn.

## Examples

* An apparel brand awards 200 anniversary points with a 60-day expiry, alongside a thank-you email.

## Best practices

<Tip>**Send a thank-you email alongside.** The points are the gift; the email makes the moment.</Tip>

## FAQs

<AccordionGroup>
  <Accordion title="What date is the anniversary based on?">
    The date the customer's account was created in Shopify.
  </Accordion>

  <Accordion title="Will customers earn for past anniversaries?">
    No. Customers earn on their next anniversary after you enable it.
  </Accordion>
</AccordionGroup>

## Related

<CardGroup cols={2}>
  <Card title="Ways to Earn" icon="hand-holding-dollar" href="/loyalty/ways-to-earn/overview">
    Configure how customers earn points across your store.
  </Card>

  <Card title="Ways to Redeem" icon="gift" href="/loyalty/ways-to-redeem/overview">
    Set up the rewards customers can redeem with their points.
  </Card>

  <Card title="Booster Campaigns" icon="rocket" href="/loyalty/booster-campaigns/overview">
    Run time-bound multipliers, bonuses and challenges on top of earning.
  </Card>

  <Card title="Loyalty Settings" icon="sliders" href="/loyalty/program-settings">
    Point labels, earning and revert statuses, exclusions and order tags.
  </Card>

  <Card title="Customers" icon="users" href="/loyalty/customers">
    View balances and activity, adjust points and assign tiers.
  </Card>

  <Card title="VIP Tiers" icon="crown" href="/vip-tiers/overview">
    Reward your best customers with tier multipliers and benefits.
  </Card>
</CardGroup>

<CardGroup cols={2}>
  <Card title="Book a Free Setup Call" icon="phone" href="https://cal.com/rameshelamathi/yuko-demo">
    Talk to our team for personalised setup help.

    **Time:** 30 minutes
  </Card>

  <Card title="Contact Support" icon="life-ring" href="https://yuko.so/support/">
    Visit our support hub for help articles, live chat and ticket submission.
  </Card>

  <Card title="Browse the Guides" icon="book" href="/getting-started/welcome">
    Documentation across loyalty, referrals, memberships and more.
  </Card>

  <Card title="Install Yuko" icon="shop" href="https://apps.shopify.com/yuko">
    Add Yuko to your Shopify store from the Shopify App Store.
  </Card>
</CardGroup>


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