> ## Documentation Index
> Fetch the complete documentation index at: https://docs.yuko.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Loyalty Program

> Reward customers with points for orders, sign-ups, social actions and more — then let them redeem for discounts, free products, free shipping or store credit.

<Note>
  **Where to find this:** Shopify admin → Apps → Yuko Loyalty → Loyalty
</Note>

## What is the Yuko Loyalty Program

Your loyalty program is the centre of Yuko. It defines:

* **How customers earn** — *Ways to Earn* (campaigns) like *Place an Order*, *Sign Up*, *Birthday*.
* **How customers redeem** — *Ways to Redeem* (rewards) like *Amount Discount*, *Free Product*, *Store Credit*.
* **Who can participate** — customer eligibility, exclusions, VIP tier behaviour.
* **What customers see** — onsite widgets, emails and landing pages.

## Who it's for

* Stores that want to drive **repeat purchases**.
* Brands that want to **own their customer relationship** instead of renting it from acquisition channels.
* Teams ready to invest in **points-based promotions** rather than relying solely on percentage discounts.

## How it fits together

```
  Customer action  ──→  Way to Earn  ──→  Points credited (× VIP multiplier)
                                                       │
                                                       ▼
  Customer redeems  ←──  Way to Redeem  ←──  Points balance
                                 │
                                 ▼
                       Discount / free product / shipping
```

Every section in this group documents one piece of that loop.

## Get started in 15 minutes

Follow the [Quickstart](/getting-started/quickstart) to ship a working program: install Yuko, configure one earn rule, configure one reward, drop two widgets into your theme and test with a real order.

## Recommended reading

<CardGroup cols={2}>
  <Card title="Ways to Earn" icon="hand-holding-dollar" href="/loyalty/ways-to-earn/overview">
    Configure how customers earn points across your store.
  </Card>

  <Card title="Ways to Redeem" icon="gift" href="/loyalty/ways-to-redeem/overview">
    Set up reward types customers can redeem with their points.
  </Card>

  <Card title="Program Settings" icon="sliders" href="/loyalty/program-settings">
    Define points labels, currency, and customer eligibility.
  </Card>

  <Card title="Customers" icon="users" href="/loyalty/customers">
    View balances, activity, and adjust points manually.
  </Card>
</CardGroup>

<CardGroup cols={2}>
  <Card title="Book a Free Setup Call" icon="phone" href="https://cal.com/rameshelamathi/yuko-demo">
    Talk to our team for personalised setup help.

    **Time:** 30 minutes
  </Card>

  <Card title="Contact Support" icon="life-ring" href="https://yuko.so/support/">
    Visit our support hub for help articles, live chat and ticket submission.
  </Card>

  <Card title="Browse the Guides" icon="book" href="/getting-started/welcome">
    Documentation across loyalty, referrals, memberships and more.
  </Card>

  <Card title="Install Yuko" icon="shop" href="https://apps.shopify.com/yuko">
    Add Yuko to your Shopify store from the Shopify App Store.
  </Card>
</CardGroup>