> ## Documentation Index
> Fetch the complete documentation index at: https://docs.yuko.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Sender & Branding

> Configure the from address, sender name, and how store branding flows into your loyalty emails.

<Note>
  **Where to find this:** Shopify admin → Apps → Yuko Loyalty → Loyalty → Notifications → Settings
</Note>

## Introduction

The Sender & Branding settings control who Yuko emails appear to come from and how they look. Get these right once and every template inherits them automatically.

## What problem this solves

Every loyalty email needs a sender, a logo and a footer. Configuring those per-template would create drift. Centralising them keeps every Yuko email consistent.

## When to use

* During initial setup, before launching any templates.
* After a rebrand (new logo, new sender).
* When adding a new locale.

## Overview

* **Sender name** — e.g., *“Yuko Beauty Rewards”*.
* **From address** — the email address customers see in their inbox.
* **Reply-to address** — where customer replies are routed.
* **Logo** — inherited from [Branding & Locale](/onsite-widgets/branding-and-locale).
* **Footer copy** — unsubscribe block + custom store info.
* **Locale defaults** — translation fallback chain.

## Before you start

<Check>Yuko app is installed on your Shopify store — see [Install Yuko on Shopify](/installation-and-setup/install-on-shopify).</Check>
<Check>The Yuko **Theme App Embed** is enabled in your active theme.</Check>
<Check>Your loyalty program is enabled at **Shopify admin → Apps → Yuko Loyalty → Loyalty → Settings**.</Check>
<Check>Points label and currency are configured.</Check>

## Setup guide

### Configure sender details

<Steps>
  <Step title="Open Notification settings">
    Go to **Apps → Yuko Loyalty → Loyalty → Notifications → Settings**.
  </Step>

  <Step title="Set the sender name">
    What customers see in the *From* field of their inbox.
  </Step>

  <Step title="Set the from address">
    e.g., `rewards@yourdomain.com`. Avoid generic `noreply@` — it hurts deliverability.
  </Step>

  <Step title="Set the reply-to address">
    Where replies go (often `support@yourdomain.com`).
  </Step>
</Steps>

### Configure branding

Logo, colors and fonts are inherited from **[Branding & Locale](/onsite-widgets/branding-and-locale)**. Update them once there and emails reflect the change.

### Configure footer

<Steps>
  <Step title="Edit footer copy">
    Add your physical address (legally required in many jurisdictions) and any store-specific links.
  </Step>

  <Step title="Verify unsubscribe link">
    The unsubscribe link is automatic and required — don't try to remove it.
  </Step>
</Steps>

### Add locale variants

<Steps>
  <Step title="Pick a locale">
    Add a translation locale (e.g., French, Spanish).
  </Step>

  <Step title="Translate sender / footer copy">
    Override sender name and footer per locale.
  </Step>

  <Step title="Set fallback">
    If a locale has no override, Yuko falls back to the store default.
  </Step>
</Steps>

## How it works

* Sender details are applied to every Yuko email.
* Branding inherits from Branding & Locale.
* Locale resolution: per-customer locale > store default > English.

### Decision guidance

* **Use a brand-aligned from address** like `rewards@yourdomain.com` or `vip@yourdomain.com`.
* **Don't use `noreply@`** — it tells customers (and inbox providers) you don't want a relationship.
* **Set reply-to to a monitored address.** Customers will reply to loyalty emails with questions.

### Deliverability

For consistent inbox placement:

<Check>The from-address domain has SPF, DKIM and DMARC records configured.</Check>
<Check>The from-address domain is the same as your store domain (or a verified subdomain).</Check>
<Check>You're not sending from a free-mail domain (gmail.com, yahoo.com).</Check>

If you're not sure, contact [Support](https://yuko.so/support/) before launch — we can help with DNS records.

## Best practices

<Tip>**Send a test from each major template** to a real Gmail and Outlook inbox. Inbox placement varies by provider.</Tip>
<Tip>**Keep the footer short.** A 4–5 line footer with address + links is enough.</Tip>
<Tip>**Use locale fallbacks deliberately.** If you don't translate a template, your French customers will see English — sometimes that's worse than not sending.</Tip>

## FAQs

<AccordionGroup>
  <Accordion title="Can I use any from address?">
    Yes, but for deliverability you should use a domain you control with proper DNS records.
  </Accordion>

  <Accordion title="Why does my email land in spam?">
    Most often: missing SPF/DKIM, sending from a free-mail domain, or aggressive subject copy. Check those first.
  </Accordion>

  <Accordion title="Can I have a different sender per template?">
    Not in v1. Sender is global per store.
  </Accordion>
</AccordionGroup>

## Related

<CardGroup cols={2}>
  <Card title="Loyalty Emails" icon="star" href="/emails/loyalty-emails">
    Points earned, redeemed, tier changes and expiry reminders.
  </Card>

  <Card title="Referral Emails" icon="share-nodes" href="/emails/referral-emails">
    Friend reward, advocate registered and rewarded.
  </Card>

  <Card title="Membership Emails" icon="id-card" href="/emails/membership-emails">
    Membership unlocked and lost notifications.
  </Card>

  <Card title="Template Editor" icon="pen-to-square" href="/emails/template-editor">
    Customise content and visual design.
  </Card>

  <Card title="Shortcodes Reference" icon="code" href="/emails/shortcodes">
    All merge tags available across templates.
  </Card>

  <Card title="Sender & Branding" icon="envelope-open-text" href="/emails/sender-and-branding">
    Configure the from address, logo and colors.
  </Card>
</CardGroup>

<CardGroup cols={2}>
  <Card title="Book a Free Setup Call" icon="phone" href="https://cal.com/rameshelamathi/yuko-demo">
    Talk to our team for personalised setup help.

    **Time:** 30 minutes
  </Card>

  <Card title="Contact Support" icon="life-ring" href="https://yuko.so/support/">
    Visit our support hub for help articles, live chat and ticket submission.
  </Card>

  <Card title="Browse the Guides" icon="book" href="/getting-started/welcome">
    Documentation across loyalty, referrals, memberships and more.
  </Card>

  <Card title="Install Yuko" icon="shop" href="https://apps.shopify.com/yuko">
    Add Yuko to your Shopify store from the Shopify App Store.
  </Card>
</CardGroup>