> ## Documentation Index
> Fetch the complete documentation index at: https://docs.yuko.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Notifications

> Automated emails sent to customers in response to loyalty events — points earned, rewards redeemed, tier changes, referrals, memberships and more.

<Note>
  **Where to find this:** Shopify admin → Apps → Yuko Loyalty → Loyalty → Notifications
</Note>

## What are email notifications

Yuko sends automated emails to customers when meaningful loyalty events happen — they earn points, redeem a reward, move up a tier, or unlock a membership. Each event has a built-in template that you can fully customise.

Emails inherit your store **[Branding & Locale](/onsite-widgets/branding-and-locale)** settings, so colors, logo and language are consistent with your widgets without extra setup.

## All templates

<CardGroup cols={2}>
  <Card title="Loyalty Emails" icon="star" href="/emails/loyalty-emails">
    Points earned, redeemed, tier changes and expiry reminders.
  </Card>

  <Card title="Referral Emails" icon="share-nodes" href="/emails/referral-emails">
    Friend reward, advocate registered and rewarded.
  </Card>

  <Card title="Membership Emails" icon="id-card" href="/emails/membership-emails">
    Membership unlocked and lost notifications.
  </Card>

  <Card title="Template Editor" icon="pen-to-square" href="/emails/template-editor">
    Customise content and visual design.
  </Card>

  <Card title="Shortcodes Reference" icon="code" href="/emails/shortcodes">
    All merge tags available across templates.
  </Card>

  <Card title="Sender & Branding" icon="envelope-open-text" href="/emails/sender-and-branding">
    Configure the from address, logo and colors.
  </Card>
</CardGroup>

## How emails work

1. A customer triggers a loyalty event (e.g., places an order that earns points).
2. Yuko evaluates whether the corresponding template is enabled.
3. The template's content is rendered — shortcodes are replaced with real data, branding is applied.
4. The email is sent to the customer's email address from your configured sender.
5. The send is logged in the customer's activity feed.

## Enabling or disabling templates

Every template has its own toggle. Disabling a template stops Yuko from sending it — useful if you handle a specific event in your own ESP (e.g., Klaviyo for points-earned emails).

<Tip>**Keep tier-change and reward-redeemed enabled in Yuko.** They're tied to loyalty data Yuko owns; replicating them in an ESP is fragile.</Tip>

## Best practices

<Tip>**Don't enable everything.** Customers ignore high-volume notification streams. Pick the 4–6 emails that matter most.</Tip>
<Tip>**Match your store voice.** Default copy works, but on-brand copy converts better.</Tip>
<Tip>**Test every template** with a real recipient address before going live.</Tip>

## FAQs

<AccordionGroup>
  <Accordion title="Can I send emails through my own ESP instead of Yuko?">
    Yes — disable Yuko's template and trigger your own via [Workflows](/workflows/overview) or [Integrations](/integrations/overview) (Klaviyo / Omnisend).
  </Accordion>

  <Accordion title="Can I add custom HTML?">
    The visual editor covers most use cases. For advanced customisation, contact support.
  </Accordion>

  <Accordion title="What happens if I don't customise a template?">
    Yuko sends the default copy with your branding applied. It's safe to launch with defaults.
  </Accordion>

  <Accordion title="Are emails localised?">
    Yes — each template can have a translation per locale. See **[Sender & Branding](/emails/sender-and-branding)**.
  </Accordion>
</AccordionGroup>

## Recommended reading

<CardGroup cols={2}>
  <Card title="Loyalty Emails" icon="star" href="/emails/loyalty-emails">
    Points earned, redeemed, tier changes and expiry reminders.
  </Card>

  <Card title="Referral Emails" icon="share-nodes" href="/emails/referral-emails">
    Friend reward, advocate registered and rewarded.
  </Card>

  <Card title="Membership Emails" icon="id-card" href="/emails/membership-emails">
    Membership unlocked and lost notifications.
  </Card>

  <Card title="Template Editor" icon="pen-to-square" href="/emails/template-editor">
    Customise content and visual design.
  </Card>

  <Card title="Shortcodes Reference" icon="code" href="/emails/shortcodes">
    All merge tags available across templates.
  </Card>

  <Card title="Sender & Branding" icon="envelope-open-text" href="/emails/sender-and-branding">
    Configure the from address, logo and colors.
  </Card>
</CardGroup>

<CardGroup cols={2}>
  <Card title="Book a Free Setup Call" icon="phone" href="https://cal.com/rameshelamathi/yuko-demo">
    Talk to our team for personalised setup help.

    **Time:** 30 minutes
  </Card>

  <Card title="Contact Support" icon="life-ring" href="https://yuko.so/support/">
    Visit our support hub for help articles, live chat and ticket submission.
  </Card>

  <Card title="Browse the Guides" icon="book" href="/getting-started/welcome">
    Documentation across loyalty, referrals, memberships and more.
  </Card>

  <Card title="Install Yuko" icon="shop" href="https://apps.shopify.com/yuko">
    Add Yuko to your Shopify store from the Shopify App Store.
  </Card>
</CardGroup>