> ## Documentation Index
> Fetch the complete documentation index at: https://docs.yuko.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Emails

> Built-in emails Yuko sends when customers earn, redeem, change tier, join referrals or manage a membership. Each module has its own Emails tab.

<Note>
  **Where to find this:** Shopify admin → Apps → Yuko Loyalty → Loyalty → Emails (also **Referral → Emails** and **Membership → Emails**)
</Note>

## Introduction

Yuko ships with ready-made emails for the key moments in your loyalty, referral and membership programs, such as points earned, a reward redeemed, a new tier or a membership upgrade. Each email has a default subject and message, which you can edit in the [Template Editor](/emails/template-editor).

Emails live inside the module they belong to:

| Module | Where | Emails |
| - | - | - |
| Loyalty | **Loyalty → Emails** | 11 emails. See [Loyalty Emails](/emails/loyalty-emails) |
| Referral | **Referral → Emails** | 3 emails. See [Referral Emails](/emails/referral-emails) |
| Membership | **Membership → Emails** | 4 emails. See [Membership Emails](/emails/membership-emails) |

<Info>For anything the built-in emails don't cover, such as multi-step sequences, conditions, coupons or WhatsApp messages, build a [Workflow](/workflows/overview). Built-in emails and workflows use the same editor and the same [shortcodes](/emails/shortcodes).</Info>

## The Emails list

Each module's Emails tab lists its emails with:

* **Tabs:** **All**, **Active** and **Inactive**.
* **Search** by email name, and an **Email type** filter.
* An **on/off toggle** on every row. Turning an email on or off opens an **Activate email** / **Deactivate email** confirmation.
* An **Edit** button that opens the email in the editor.
* An **Advanced** badge on emails that were last saved in the [Advanced Editor](/emails/template-editor#advanced-editor).

<Note>Built-in emails start **inactive**. Switch on the ones you want customers to receive.</Note>

## Monthly sending limit

If your store has a monthly email limit, a banner at the top of the Emails list shows it: *"Your monthly email sending limit is N emails. Contact us to increase the limit."* Click **Contact us** to ask the Yuko team for a higher limit.

## Email analytics

Open any email to see its **Stats** next to the preview:

* **All**: emails triggered
* **Delivered**
* **Opened**
* **Clicked**

Click **View Details** to open **Email Analytics**. It lists every send with its **Subscriber ID**, **Customer**, **Sent At**, **Status**, **Skipped**, **Opened** and **Clicked**. If an email was skipped, hover the info icon next to **Yes** in the **Skipped** column to see why. Click a metric card to filter the table by that status.

## How emails work

1. A customer event happens, for example they earn points from an order.
2. Yuko checks whether the matching email is active.
3. If the email has a delay (for example *Days after earned reward*), Yuko waits that long.
4. Yuko fills in the [shortcodes](/emails/shortcodes) with the customer's data and sends the email from the sender set in [Email Settings](/emails/sender-and-branding).
5. The send is counted in the email's Stats.

## Sender and branding

The From name, Reply-To and From address are set once for all emails under **Account → Email Settings**. You can also send from your own domain. See [Email Settings & Custom Domains](/emails/sender-and-branding). The logo comes from **Account → General → Logo**.

## Best practices

<Tip>**Start with the high-value moments.** Points earned, Points redeemed and Tier unlocked are a good first set.</Tip>
<Tip>**Send yourself a test before going live.** **Send Test Email** goes to your account email, so you can check the layout in a real inbox.</Tip>
<Tip>**Only turn on expiry emails if you use expiry.** Point Expiry Reminder and Reward expiry reminder only make sense when your earn rules or rewards actually expire.</Tip>

## FAQs

<AccordionGroup>
  <Accordion title="Why isn't a customer receiving an email?">
    Check that the email is **Active** in the module's Emails tab, and that the customer's address isn't on your [Email Blacklist](/account/email-blacklist). Then open the email's **View Details** analytics. Skipped sends show the reason in a tooltip.
  </Accordion>

  <Accordion title="Can I send these emails through Klaviyo or Omnisend instead?">
    Yes. Turn off Yuko's email and build the flow in [Klaviyo](/integrations/klaviyo) or [Omnisend](/integrations/omnisend), using the Yuko events and profile properties those integrations receive.
  </Accordion>

  <Accordion title="Can I add my own HTML?">
    The [Advanced Editor](/emails/template-editor#advanced-editor) lets you design the email visually and import or export MJML. It's available on select plans.
  </Accordion>

  <Accordion title="Where do I change the From name and Reply-To?">
    In **Account → Email Settings → General**. See [Email Settings & Custom Domains](/emails/sender-and-branding).
  </Accordion>
</AccordionGroup>

## Related

<CardGroup cols={2}>
  <Card title="Loyalty Emails" icon="star" href="/emails/loyalty-emails">
    Points earned and redeemed, tier unlocked, expiry, birthday and anniversary.
  </Card>

  <Card title="Referral Emails" icon="share-nodes" href="/emails/referral-emails">
    Referrer welcome, friend reward unlocked and referrer reward issued.
  </Card>

  <Card title="Membership Emails" icon="id-card" href="/emails/membership-emails">
    Membership created, upgraded, downgraded and cancelled.
  </Card>

  <Card title="Template Editor" icon="pen-to-square" href="/emails/template-editor">
    Edit content and delays, send a test, or use the Advanced Editor.
  </Card>

  <Card title="Shortcodes Reference" icon="code" href="/emails/shortcodes">
    Every shortcode by group, including redemption links.
  </Card>

  <Card title="Email Settings & Custom Domains" icon="envelope-open-text" href="/emails/sender-and-branding">
    From name, Reply-To, default From address and your own sending domain.
  </Card>
</CardGroup>

<CardGroup cols={2}>
  <Card title="Book a Free Setup Call" icon="phone" href="https://cal.com/rameshelamathi/yuko-demo">
    Talk to our team for personalised setup help.

    **Time:** 30 minutes
  </Card>

  <Card title="Contact Support" icon="life-ring" href="https://yuko.so/support/">
    Visit our support hub for help articles, live chat and ticket submission.
  </Card>

  <Card title="Browse the Guides" icon="book" href="/getting-started/welcome">
    Documentation across loyalty, referrals, memberships and more.
  </Card>

  <Card title="Install Yuko" icon="shop" href="https://apps.shopify.com/yuko">
    Add Yuko to your Shopify store from the Shopify App Store.
  </Card>
</CardGroup>


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