> ## Documentation Index
> Fetch the complete documentation index at: https://docs.yuko.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Membership Emails

> Templates for membership unlock and membership lost moments.

<Note>
  **Where to find this:** Shopify admin → Apps → Yuko Loyalty → Memberships → Notifications
</Note>

Membership has two email moments — the upgrade in (unlock) and the drop out (lost). Both are configured in the [Template Editor](/emails/template-editor).

## Membership Unlocked

**Trigger:** A customer's membership contract becomes active (after the plan is purchased and Shopify confirms payment).

**Default subject:** *“Welcome to \[plan\_name]”*

**Default body summary:** Greeting → welcome message → list of benefits → next renewal date → CTA to the storefront.

**Useful shortcodes:** `[first_name]`, `[plan_name]`, `[plan_price]`, `[next_renewal_date]`.

<Tip>**Lead with benefits, not pricing.** The customer just paid; remind them why.</Tip>

***

## Membership Lost

**Trigger:** A customer's membership contract becomes inactive (cancellation, billing failure, or pause).

**Default subject:** *“Your \[plan\_name] has ended”*

**Default body summary:** Greeting → the contract has ended → reason (if applicable) → reactivation CTA.

**Useful shortcodes:** `[first_name]`, `[plan_name]`, `[lost_reason]`.

<Tip>**Always include a reactivation CTA.** Many cancellations are reversible.</Tip>
<Tip>**Keep the tone neutral.** Customers cancel for many reasons; don't assume.</Tip>

***

## Best practices

<Tip>**Make Membership Unlocked feel premium.** Members paid — the email should match that.</Tip>
<Tip>**Track the reason in `[lost_reason]`.** Different reasons (cancel vs failed billing vs pause) deserve different copy. Use the editor's locale variant feature to maintain alternative versions if needed.</Tip>

## FAQs

<AccordionGroup>
  <Accordion title="Does Membership Lost fire on pause?">
    Yes — the contract is no longer active. The reason will be *paused* and the email can be customised to reflect that.
  </Accordion>

  <Accordion title="Will the customer get re-welcomed if they reactivate?">
    Yes — a new contract starts and Membership Unlocked fires again.
  </Accordion>
</AccordionGroup>

## Related

<CardGroup cols={2}>
  <Card title="Loyalty Emails" icon="star" href="/emails/loyalty-emails">
    Points earned, redeemed, tier changes and expiry reminders.
  </Card>

  <Card title="Referral Emails" icon="share-nodes" href="/emails/referral-emails">
    Friend reward, advocate registered and rewarded.
  </Card>

  <Card title="Membership Emails" icon="id-card" href="/emails/membership-emails">
    Membership unlocked and lost notifications.
  </Card>

  <Card title="Template Editor" icon="pen-to-square" href="/emails/template-editor">
    Customise content and visual design.
  </Card>

  <Card title="Shortcodes Reference" icon="code" href="/emails/shortcodes">
    All merge tags available across templates.
  </Card>

  <Card title="Sender & Branding" icon="envelope-open-text" href="/emails/sender-and-branding">
    Configure the from address, logo and colors.
  </Card>
</CardGroup>

<CardGroup cols={2}>
  <Card title="Book a Free Setup Call" icon="phone" href="https://cal.com/rameshelamathi/yuko-demo">
    Talk to our team for personalised setup help.

    **Time:** 30 minutes
  </Card>

  <Card title="Contact Support" icon="life-ring" href="https://yuko.so/support/">
    Visit our support hub for help articles, live chat and ticket submission.
  </Card>

  <Card title="Browse the Guides" icon="book" href="/getting-started/welcome">
    Documentation across loyalty, referrals, memberships and more.
  </Card>

  <Card title="Install Yuko" icon="shop" href="https://apps.shopify.com/yuko">
    Add Yuko to your Shopify store from the Shopify App Store.
  </Card>
</CardGroup>