> ## Documentation Index
> Fetch the complete documentation index at: https://docs.yuko.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Loyalty Emails

> Templates for points earned, redeemed, tier changes, expiry reminders and personal milestones.

<Note>
  **Where to find this:** Shopify admin → Apps → Yuko Loyalty → Loyalty → Notifications
</Note>

This page documents the seven loyalty templates Yuko can send. Each has a default subject and body — customise them in the [Template Editor](/emails/template-editor).

## Points Earned

**Trigger:** A customer earns points from any active Way to Earn campaign.

**Default subject:** *“You've earned \[points\_value] \[points\_label]!”*

**Default body summary:** Greeting → points earned + campaign name → new balance → CTA to the Rewards Landing Page.

**Useful shortcodes:** `[first_name]`, `[points_value]`, `[points_label]`, `[campaign_name]`, `[point_balance]`.

<Tip>**Lead with the points value.** *“You've earned 50 Stars”* outperforms *“Thanks for your order”*.</Tip>

***

## Reward Redeemed

**Trigger:** A customer claims a reward (Way to Redeem).

**Default subject:** *“Your \[reward\_name] is ready!”*

**Default body summary:** Greeting → reward name + discount code → expiry → CTA to use it.

**Useful shortcodes:** `[first_name]`, `[reward_name]`, `[discount_code]`, `[discount_expiry_date]`.

<Tip>**Make the discount code copyable in one tap.** Customers redeem on mobile.</Tip>

***

## Tier Changed

**Trigger:** A customer moves into a new VIP tier (up or down).

**Default subject (up):** *“Welcome to \[tier\_name]!”*

**Default subject (down):** *“Your tier has been updated”*

**Default body summary:** Greeting → tier change announcement → list of new benefits → CTA to the Rewards Landing Page.

**Useful shortcodes:** `[first_name]`, `[tier_name]`, `[next_tier]`, `[multiplier_value]`.

<Tip>**Celebrate up-moves loudly, downgrades gently.** A downgrade email reads better as *“Your tier has been updated based on the last 12 months”* than *“You've lost VIP status”*.</Tip>

***

## Reward Expiring

**Trigger:** A redeemed reward (discount code) is about to expire — typically 7 and 1 days before.

**Default subject:** *“Your reward expires on \[discount\_expiry\_date]”*

**Default body summary:** Greeting → reward at risk → expiry date → CTA to redeem.

**Useful shortcodes:** `[first_name]`, `[reward_name]`, `[discount_code]`, `[discount_expiry_date]`.

<Tip>**Send 7 and 1 days before** for the best mix of awareness and urgency.</Tip>

***

## Points Expiring

**Trigger:** Customer points are about to expire — typically 30 and 7 days before.

**Default subject:** *“\[points\_value] \[points\_label] expiring soon”*

**Default body summary:** Greeting → points at risk → expiry date → CTA to redeem.

**Useful shortcodes:** `[first_name]`, `[points_value]`, `[points_label]`, `[discount_expiry_date]`.

<Tip>**Only enable if your program uses points expiry.** Otherwise the email is misleading.</Tip>

***

## Birthday Reminder

**Trigger:** It's the customer's birthday — sent the morning of.

**Default subject:** *“Happy birthday, \[first\_name]! Here's a gift”*

**Default body summary:** Greeting → birthday wish → points awarded → CTA to the storefront.

**Useful shortcodes:** `[first_name]`, `[points_value]`, `[points_label]`.

<Tip>**Pair with the [Birthday](/loyalty/ways-to-earn/birthday) campaign** — the email is the celebratory wrapper.</Tip>

***

## Anniversary Reminder

**Trigger:** It's the anniversary of the customer's signup.

**Default subject:** *“Thanks for \[years] years with us!”*

**Default body summary:** Greeting → milestone acknowledgement → anniversary points → CTA.

**Useful shortcodes:** `[first_name]`, `[points_value]`, `[points_label]`.

<Tip>**Pair with the [Anniversary](/loyalty/ways-to-earn/anniversary) campaign.**</Tip>

***

## Best practices across all loyalty emails

<Tip>**Default copy is safe.** Launch with defaults; iterate on copy after seeing open and click data.</Tip>
<Tip>**Don't enable everything.** Pick 4–5 of these. Sending 7 different loyalty emails is noise.</Tip>
<Tip>**Test every template** to a real Gmail / Outlook before going live.</Tip>

## FAQs

<AccordionGroup>
  <Accordion title="Can I disable just one template?">
    Yes — every template has its own toggle.
  </Accordion>

  <Accordion title="Why isn't my Birthday email firing?">
    Customers without a stored birthday won't receive it. Birthdays are collected via the Yuko account block, your signup form, or CSV import.
  </Accordion>

  <Accordion title="Why are tier-down emails harsh by default?">
    They're not — the default copy says *“Your tier has been updated based on the last 12 months”* without any negative framing. You can soften further in the editor.
  </Accordion>
</AccordionGroup>

## Related

<CardGroup cols={2}>
  <Card title="Loyalty Emails" icon="star" href="/emails/loyalty-emails">
    Points earned, redeemed, tier changes and expiry reminders.
  </Card>

  <Card title="Referral Emails" icon="share-nodes" href="/emails/referral-emails">
    Friend reward, advocate registered and rewarded.
  </Card>

  <Card title="Membership Emails" icon="id-card" href="/emails/membership-emails">
    Membership unlocked and lost notifications.
  </Card>

  <Card title="Template Editor" icon="pen-to-square" href="/emails/template-editor">
    Customise content and visual design.
  </Card>

  <Card title="Shortcodes Reference" icon="code" href="/emails/shortcodes">
    All merge tags available across templates.
  </Card>

  <Card title="Sender & Branding" icon="envelope-open-text" href="/emails/sender-and-branding">
    Configure the from address, logo and colors.
  </Card>
</CardGroup>

<CardGroup cols={2}>
  <Card title="Book a Free Setup Call" icon="phone" href="https://cal.com/rameshelamathi/yuko-demo">
    Talk to our team for personalised setup help.

    **Time:** 30 minutes
  </Card>

  <Card title="Contact Support" icon="life-ring" href="https://yuko.so/support/">
    Visit our support hub for help articles, live chat and ticket submission.
  </Card>

  <Card title="Browse the Guides" icon="book" href="/getting-started/welcome">
    Documentation across loyalty, referrals, memberships and more.
  </Card>

  <Card title="Install Yuko" icon="shop" href="https://apps.shopify.com/yuko">
    Add Yuko to your Shopify store from the Shopify App Store.
  </Card>
</CardGroup>